ICYMI: The insights to be gained from using marketing technology are far reaching and actionable. If you’re a marketer, advertiser, analyst, consultant or customer research professional, you’re probably constantly looking for better, more intuitive data. Metrics from social listening provide such an opportunity.
We’ve been focusing a lot lately on strategy and tactics, taking a look at key elements of better understanding audiences and consumer behavior. We happen to believe wholeheartedly in the power of data-driven strategies.
Our mission is to bring those in-depth insights to help you gain a true understanding of consumers and audiences. In the spirit of that mission, we collected some of our most recent content for you to keep handy.
Our blog posts have explored topics such as:
- Audience and customer personas
- Metrics like demographics
- Data-driven Improvements to digital strategy
- Competitor insights and analysis
Below you’ll find a roundup of content that explore the topics of social listening metrics and measurement. Bookmark these for later reading and to have ready as you’re continuing with your social listening strategy and analytics reporting.
HERE’S THE ROUNDUP: