The Social Media Intelligence Blog

Insights on social media intelligence, marketing, and consumer insight

Your Quick Guide To Social Listening Metrics

By Derek Franks  •  November 21, 2017

Here is a round up of how to apply the different social media listening metrics and measurments 

Your Quick Guide To Social Listening Metrics

Posted by: Derek Franks on November 21, 2017

ICYMI: The insights to be gained from using marketing technology are far reaching and actionable. If you’re a marketer, advertiser, analyst, consultant or customer research professional, you’re probably constantly looking for better, more intuitive data. Metrics from social listening provide such an opportunity.

We’ve been focusing a lot lately on strategy and tactics, taking a look at key elements of better understanding audiences and consumer behavior. We happen to believe wholeheartedly in the power of data-driven strategies.

Our mission is to bring those in-depth insights to help you gain a true understanding of consumers and audiences. In the spirit of that mission, we collected some of our most recent content for you to keep handy.

Our blog posts have explored topics such as:

  • Audience and customer personas
  • Metrics like demographics
  • Data-driven Improvements to digital strategy
  • Competitor insights and analysis

Below you’ll find a roundup of content that explore the topics of social listening metrics and measurement. Bookmark these for later reading and to have ready as you’re continuing with your social listening strategy and analytics reporting.


3 Social Listening Metrics to Guide Your Marketing Strategy

>> Find out which metrics can make the biggest splash on your marketing efforts


Improve Your Targeted Marketing with Better Demographics Data

>> Everything you know about demographics is about to get a refreshed apporach. Read to find out how.


7 Social Media Metrics Your Boss Needs to Know

>> Ready for better social media measurements? Add these metrics to your next report.



5 Social Listening Metrics to Guide Your Content Strategy

>> Give your content strategy a boost by adding social listening tools. Here's a breakdown of the different metrics made possible by listening.


How to Use Consumer Research Data for Your Marketing Strategy

>> So you have the data, now how do you apply it to your marketing and advertising? Click to find out.


Topics: social media data, social listening, social listening tools, metrics

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