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The Social Media Intelligence Blog

Insights on social media intelligence, marketing, and consumer insight

The Social Listening Blog

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Social Insights and Online Review Data Reveal Latest Consumer Tech Trends

By Derek Franks  •  November 12, 2019


The Internet of Things revolution is transforming industries everywhere - from transportation and manufacturing to healthcare and retail.  But it’s consumer electronics that has totally upended everyone’s lives -- voice assistants, smart TVs, thermostats, robot vacuums-- even smart light bulbs.

 

So, what top consumer tech trends for 2020 and beyond do you need to know? Here’s a snapshot:

 

  1. Consumers are expected to spend $140B on IoT in 2020...
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Topics: social listening, consumer research, competitive analysis, social listening data, digital marketing, social media analytics, tech, text analytics, how to use social listening, audience segments, audience segmentation, reporting, analytics, technology


How We Use Social Listening Insights to Build Our Reports in 10 Steps

By Kristin Haynes  •  July 10, 2019


One important task for your team is reporting.

Your life might look like a lot of this: 📊📉📈

Whether it’s conducting market research, tracking campaigns, researching audience segments, analyzing brand health, improving products or other types of data-driven analysis, building reports is time consuming, challenging and not always fool-proof.

How do you get the best data on your research topic, and how do you get that data into a beautiful...

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Topics: sentiment analysis, social listening, consumer research, social media tools, social media marketing, marketing strategy, social listening tools, metrics, social listening data, digital marketing, customer personas, target audiences, Report, social media analytics, campaign analysis, text analytics, shopping, healthcare, text analysis, Gen Z


How Consumer Experience Agency Barefoot Proximity Uses Social Listening for Key Insights

By Derek Franks  •  June 12, 2019


Consumer experience strategy agency Barefoot Proximity knows a thing or two about using technology to help brands win big with data.

Their Strategy and Channel Integration teams use over 380 different tools to find those all-important insights to lead brands to accurate data-driven strategies.

One way they do this? They leverage the game-changing, a.i.-driven social listening insights from tools like Infegy Atlas to uncover hidden trends,...

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Topics: market research, sentiment analysis, community management, social listening, consumer research, marketing strategy, social listening tools, competitive analysis, digital marketing, demographics, target audiences, social media analytics, campaign analysis, text analytics, text analysis


How Brands and Businesses Can Use Text Analytics for Game-Changing Consumer Insights

By Derek Franks  •  March 26, 2019


How many typed words are out there? Trillions?

What about all of the words in text messages, chats, surveys, reviews, call center logs, one-to-one emails, legal documents, bank records, health records, loyalty program data?

Text. Text. Text. Text. Text.

It’s everywhere. And it’s out there floating in a murky abyss, seemingly impossible to grasp its true massiveness.

While digital technology like social listening can help us harness the vast...

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Topics: market research, historical data, product research, consumer research, customer success, text analytics, text analysis


Introducing Infegy IQ: Industry-Leading Text Analytics

By Justin Graves  •  March 12, 2019


Justin Graves, CEO

 

The next big evolution for Infegy has arrived.

 

We're thrilled to announce the launch of an entirely new NLP engine, Infegy IQ.  Based on novel machine learning-based techniques, our text analytics approach is setting new records in overall accuracy, precision and recall.

 

 We’ve been developing in-house natural language understanding, or NLU, systems for our entire 12-year history. In this time, we’ve seen great strides...

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Topics: machine learning, artificial intelligence, infegy team, text analytics, text analysis


Brand New Consumer Insights for the Healthcare and Pharma Industry

By Connor Doolan  •  March 6, 2019


When it comes to healthcare, what topics does an average consumer care about most? How do they talk about how their healthcare experiences online? What impacts their daily lives most?

From regular doctor’s visits to the management of longer-term illnesses, the pharmaceutical and healthcare industries touch all of our lives in important ways.  

People from all walks of life discuss their various healthcare customer experiences online, leaving a...

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Topics: audience segment, social listening, social listening tools, social listening data, digital marketing, demographics, Report, text analytics, pharmaceutical, pharma report, healthcare


Awesome New Instagram Insights and the Secret to Analyzing Audiences

By Derek Franks  •  December 5, 2018


50 billion photos have been shared on Instagram.

 

And that barely scratches the surface of how much interaction occurs on the giant social media channel. Instagram is a massive data set of billions of people volunteering information about their lives, activities, interests and feelings toward topics, products and brands.

 

Regardless of whether or not your brand or business is on Instagram, it’s clear: this social media network offers...

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Topics: social media, market research, social media research, social media strategy, social media data, social listening, social media tools, social media marketing, social listening data, demographics, buyer personas, customer personas, target audiences, social media analytics, text analytics, instagram, Gen Z, instagram analytics


How Social Listening Uses Text Analytics to Find Insight (and Why Accuracy Matters)

By Derek Franks  •  November 28, 2018


Social media is a giant ocean of feedback.

 

Billions of people are talking online all over the globe. They’re punching keys on smartphones and laptops and chiming in about their thoughts and feeling about brands, products, experiences, organizations and people.

These billions of voices contain important information to your brand or business.

It isn’t enough to just listen to what people say online,

you have to really understand them.

 

...

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Topics: social listening, social listening tools, text analytics


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