Accurate audience segmentation requires a ton of work and often involves unreliable methods.Brands frequently miss
the correct data on audiences, and that leads to a mountain of problems: bad audience segmentation can doom everything from customer targeting, advertising, product innovation, and competitive advantages.The insights available through social listening go beyond demographics to implement
psychographic segmentation. Paired with...
How to Build Powerful Audience Segments with Better Insights
By Derek Franks • December 9, 2019
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Topics: social media, audience segment, audience, social media listening, social listening, consumer research, social listening tools, competitive analysis, social listening data, demographics, buyer personas, customer personas, target audiences, how to use social listening, audience segments, audience segmentation, psychographics
How We Use Social Listening Insights to Build Our Reports in 10 Steps
By Kristin Haynes • July 10, 2019
One important task for your team is reporting.
Your life might look like a lot of this: 📊📉📈
Whether it’s conducting market research, tracking campaigns, researching audience segments, analyzing brand health, improving products or other types of data-driven analysis, building reports is time consuming, challenging and not always fool-proof.
How do you get the best data on your research topic, and how do you get that data into a beautiful...
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Topics: sentiment analysis, social listening, consumer research, social media tools, social media marketing, marketing strategy, social listening tools, metrics, social listening data, digital marketing, customer personas, target audiences, Report, social media analytics, campaign analysis, text analytics, shopping, healthcare, text analysis, Gen Z
How to Use Social Listening Data for Your Brand or Business: The Complete Guide
By Derek Franks • June 18, 2019
Finding the right consumer insights and marketing analytics for your brand or business sometimes feels like trying to climb a steep mountain.
You can see the summit, but you have no idea what analytics tools to use to get there. You certainly don’t want to go without tools. You’re not crazy! But your backpack is getting full, and it’s a mess in there.
How do you find a solution to get you the right insights on your customers, your...
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Topics: social media, market research, social listening, marketing strategy, social listening tools, metrics, competitive analysis, competitive intelligence, social listening data, digital marketing, customer success, demographics, buyer personas, customer personas, target audiences, social media analytics, tech, pharmaceutical, text analysis
How Consumer Experience Agency Barefoot Proximity Uses Social Listening for Key Insights
By Derek Franks • June 12, 2019
Consumer experience strategy agency Barefoot Proximity knows a thing or two about using technology to help brands win big with data.
Their Strategy and Channel Integration teams use over 380 different tools to find those all-important insights to lead brands to accurate data-driven strategies.
One way they do this? They leverage the game-changing, a.i.-driven social listening insights from tools like Infegy Atlas to uncover hidden trends,...
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Topics: market research, sentiment analysis, community management, social listening, consumer research, marketing strategy, social listening tools, competitive analysis, digital marketing, demographics, target audiences, social media analytics, campaign analysis, text analytics, text analysis
CBD Insights: The Rise of CBD and What to Know About Consumers
By Infegy Research Team • May 8, 2019
CBD has already built a $2 billion dollar industry.
You may have noticed the influx of CBD stores on virtually every street corner. Someone may have sent you an article about how it’s the new way to treat almost every condition.
But what is its impact on your market? If you’re working for a CBD maker, which audiences does this on-the-rise supplement appeal to and why? How are people using CBD and what products do they love?
Our latest report,
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Topics: marketing, market research, consumer research, social listening data, demographics, buyer personas, customer personas, target audiences, Report, social media analytics, healthcare, Gen Z, CBD
Who is Gen Z? Exclusive New Data Reveals 7 Personas & How To Connect
By Derek Franks • April 11, 2019
Years ago, you read an article that showed up in your email inbox that told you that it’s time to stop worrying so much about millennials.
“Gen Z is the new millennials!” it exclaimed.
Since then, you and your team have been trying-- often unsuccessfully-- to dig in and understand the on-the-rise segment of new audiences who are on the precipice of being major players in the market everywhere.
The problem is, when analyzing Gen Z, you cannot...
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Topics: advertising, social media research, social listening, consumer research, social listening data, customer personas, target audiences, Report, social media analytics, GenZ, Gen Z
Analyzing Gen-Z Pinterest Users with Social Listening
By Derek Franks • January 22, 2019
You may be like a lot of other business, research or agency team members out there, often finding yourself asking: “who the heck are these Gen-Z people?!”
Those belonging to Generation Z, born between 1995 and 2013, are a puzzle. But they are a puzzle worth solving. Why? Because they are starting to spend money.
What do they want? What do they talk about online? How do they buy? It’s a mystery. The answers to the riddle lie on social media,...
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Topics: social media, audience segment, social media strategy, social media data, social listening, social media marketing, social listening data, demographics, target audiences, social media analytics, pinterest
Awesome New Instagram Insights and the Secret to Analyzing Audiences
By Derek Franks • December 5, 2018
50 billion photos have been shared on Instagram.
And that barely scratches the surface of how much interaction occurs on the giant social media channel. Instagram is a massive data set of billions of people volunteering information about their lives, activities, interests and feelings toward topics, products and brands.
Regardless of whether or not your brand or business is on Instagram, it’s clear: this social media network offers...
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Topics: social media, market research, social media research, social media strategy, social media data, social listening, social media tools, social media marketing, social listening data, demographics, buyer personas, customer personas, target audiences, social media analytics, text analytics, instagram, Gen Z, instagram analytics
How Nike’s Audiences Reacted to the Colin Kaepernick Campaign (And Why That’s All That Matters)
By Derek Franks • October 9, 2018
In case you’ve been living under a rock… Nike did a thing with ex-NFL star turned advocate Colin Kaepernick.
Some people loved it.
Some people did not love it.
Some people burned their Nikes.
Some people burned their New Balances on accident.
Nike’s new campaign, which launched Labor Day weekend, shows the brand taking a stand with Kaepernick, whose profile is featured in the image with the words “Believe in something, even if it means...
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Topics: audience segment, social listening, social listening data, target audiences, campaign analysis
The Old Way of Analyzing Demographics Is Dead
By Derek Franks • June 18, 2018
If you’re still using age range and income as primary ways to identify your target customers, it’s time to catch up to the real world.
These details don’t tell you all you need to know. Not even close.
Why do we need to sound the death bell for traditional demographic analysis?
A couple of reasons. First, we have more access to better data about people-- who they are, what they do, their buying behaviors, emotions and motivations....
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Topics: social listening data, demographics, buyer personas, customer personas, target audiences
Are You Listening Where Your Audience Is Talking? Go Beyond Social Media
By Derek Franks • June 5, 2018
211 million pieces of user-generated content are created online every minute. People are talking, and they have a lot to say that’s important to you.
But people don’t just sound off on social media.
There are dozens of different mediums people turn to to provide feedback and details about their experiences online.
These include places like blogs, forums, articles, news stories, article comments, and review sites. All of these are in...
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Topics: social media, audience, social listening, customers, target audiences
