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Super Bowl Ads 2019: Social Data Analysis of Global Audience Reactions

By Derek Franks  •  February 4, 2019


As the game between the New England Patriots and Los Angeles Rams kicked off, many of the hundreds of millions of viewers around the world were dialed in for football. Many other viewers were anticipating the commercials more.

 

While lackluster action on the field may have put a damper on your Super Bowl party, perhaps it was those commercials that could be the saving grace. 

This is the biggest advertising day of the year each and every year....

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Topics: advertising, sentiment analysis, social listening, consumer research, social listening data, super bowl, social media analytics, campaign analysis


The Best and Worst Received Super Bowl Commercials 2018

By Derek Franks  •  February 6, 2018


 

5 million dollars. That’s how much it set a company back to advertise during Super Bowl 52 in Minneapolis this year. NBC received that cool 5-million for each 30-second spot that aired during the most watched television event of the year. When we finally see the bank statements, NBC expects that Sunday’s telecast will amount to the single biggest day of earnings by a single company. Ever.

So was all that cash from these companies worth it? Did...

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Topics: advertising, social listening data, super bowl, commercials


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