You’re in a meeting with your team going over the strategy for your brand or client. The goal: figure out the next chapter of your story.
Whether you’re beginning a new campaign, looking at the results of a rebrand, starting a new company, or somewhere in between, you’re tasked with gaining an understanding of who your company is, who your audiences are, and how you’re going to reach your customers with the right message.
The importance of...
Topics: social listening, social listening data, marketing strategy, strategy
Us social media marketers know the scenario: you’re working hard to develop a social media strategy for your company or your client. But you can’t decide what data is the most important to help guide that strategy.
The good news? There is a lot of information out there. Online conversations help us better understand audiences and create lasting connections with real people. Your social media approach will likely vary depending on your business...
Topics: social media listening, social media, social media research, social media monitoring, strategy, social media strategy, sentiment analysis
