The Social Media Intelligence Blog

Insights on social media intelligence, marketing, and consumer insight

The Social Listening Blog

By

This is a section title

5 Key Factors for Social Media Audience Segmentation

By Derek Franks  •  October 18, 2021


If identifying or analyzing online audience segments is part of your day-to-day, whether it be for a brand, business, or agency, you need to use more than your typical online analytics.

 

You need accurate data - not assumptions. And you also need actionable data. The number of Twitter followers or how many likes a tweet got doesn’t help.

 

Audience segments can be focused on more than just age and gender. You’ll want to look beyond...

[ Continue Reading ... ]

Topics: social media, market research, social listening, consumer research, social media tools, social listening data, target audiences, social media analytics, how to use social listening, audience segments, audience segmentation


Who are the World’s Most Trusted Brands and Why? (Updated for 2021)

By Derek Franks  •  May 25, 2021


Many of you out there may wonder: “is my company trusted?” In fact, it’s a question that leads many of our client partners to look into our social listening platform to find out.

 

It’s a critical question because if people trust your brand, they will buy it. But not just that. They will buy it again. They may even become brand advocates or super fans. But, if you lose their trust, they may purposefully avoid you.

 

Luckily, brand trust is...

[ Continue Reading ... ]

Topics: social media, brand perception, advertising, branding, social media data, social listening, marketing strategy, social listening tools, social listening data, artificial intelligence, consumer trends, brand trust


TikTok Influencers: A Quick and Easy Introductory Guide

By Derek Franks  •  April 13, 2021


You’re ready to invest in a TikTok influencer strategy. That’s a good move. Every type of consumer and customer is on TikTok (so you can dispel the notion that it’s only kids who don’t buy things).

 

TikTok is a melting pot of enthusiastic content creators and consumers talking about brands and products they love, which  have powerful influence on buying habits and purchase decisions.

 

This red hot social media platform allows you to identify...

[ Continue Reading ... ]

Topics: social media, advertising, branding, social media data, social listening, social media tools, social listening tools, social listening data, social media analytics, how to use social listening, influencers, influencer analysis, influencer campaigns, influencer campaign analysis, TikTok, TikTok data, TikTok social listening, TikTok influencers, tiktok analysis


Why Employees Are the Biggest Brand Opportunity on TikTok

By Derek Franks  •  March 3, 2021


What if your team had a fleet of influencers ready to promote your brand on the hottest social media platform out there?What if we told you, you’ve already hired those influencers?! TikTok is the channel your brand can’t afford to ignore. And your employees are the influencers that can propel and transform your brand strategy and perception on TikTok.

 

In our new TikTok analytics report revealing TikTok trends and brand opportunities, you’ll...

[ Continue Reading ... ]

Topics: social media, social listening, social media tools, social listening tools, social listening data, social media analytics, influencers, TikTok, employees


Are You Analyzing Social Data Wrong? State of Social Media 2021: Part 2

By Derek Franks  •  January 5, 2021


Is your team missing key insights on your online audiences? You might not be considering how consumers talk on different social media channels.

 

Here’s what you should know:

 

  • consumers talk differently about your brand and their lives depending on the channel
  • there’s a discrepancy in documented users and active users on social channels
  • social listening helps you listen across all the channels for brand mentions including review sites, social...
[ Continue Reading ... ]

Topics: social media, social media strategy, social media data, social listening, social listening tools, social listening data, social media analytics, analytics


State of Social Media 2021 - Part 1: What Social Analytics Can Teach You About Consumer Behavior

By Derek Franks  •  November 30, 2020


The online conversations that take place across the social media landscape reveal how audiences express themselves in different ways depending on the channel.

 

Think about it: Instagrammers are enthusiastic about sharing lifestyle experiences. Reddit users turn to the forum-based platform to sound off on their heated opinions. Pinterest is for sharing ideas and inspiration, and Facebook is great for finding deals and new promos.

 

Inside the...

[ Continue Reading ... ]

Topics: social media, sentiment analysis, social media data, social listening, competitive analysis, social listening data, social media analytics, instagram, instagram analytics, consumer trends


7 Proven Tips to Better Track Your Social Media Campaigns with Social Listening

By Derek Franks  •  October 6, 2020


If you work on or with a social media team, you know all too well the challenge of measuring the performances of your campaigns.

 

How do you fight through the noise to truly understand the success of your social campaigns and relate it to the overall performance of your brand or campaign?

There’s no shortage of “best practices” articles out there, but what you need is a best tool to match those best practices.

 

That’s how social listening...

[ Continue Reading ... ]

Topics: social media, social media dashboard, social media data, social listening, social listening tools, social listening data, social media analytics, campaign analysis, how to use social listening, analytics


Introducing Narratives, Clustering, TikTok Analysis + More New Social Listening Features in Infegy Atlas

By Infegy Research Team  •  August 26, 2020


Getting into the minds of consumers is no easy task. You need the right tools to understand what consumers say - and why. 

 

The brand new version of the premier social listening platform, Infegy Atlas, is built with that core objective in mind: helping you make better sense of the noisy world of online conversations and find the insight hiding within the chaos.

 

So, let’s get you acquainted.

Here’s what’s packed into the all new version of...

[ Continue Reading ... ]

Topics: social media dashboards, social media, social media research, infegy atlas, social listening, social listening tools, social listening data, social media analytics, topics analysis, topic clusters, TikTok


How to Find CPG Insights with Social Listening

By Nicole Yancy  •  July 29, 2020


The ultimate challenge for CPG brands: understanding why people choose one product over the other.  Is it the packaging? The ingredients? The flavors? Or does it have to do with something more profound?

Social listening insights can help pinpoint how people buy and what drives them to the choices they make. Our brand new report on CPG trends reveals key data on consumer experiences, preferences and cravings.

 

In this article, we will take a...

[ Continue Reading ... ]

Topics: social media, market research, branding, product research, social listening, consumer research, social listening tools, social listening data, how to use social listening, consumer trends, CPG, grocery


How Key Social Listening Metrics Can Drive Your Brand

By Derek Franks  •  July 16, 2020


Our friends at Interbrand just launched their powerful new research report, Breakthrough Brands.

 

The report highlights the next generation of world-changing brands—the startups, upstarts, challengers, problem solvers, innovators, and category creators. The Interbrand Breakthrough Brands are changing the way we see and interact with the world.

 

During the process to determine their ultimate list of brands, Interbrand and Infegy worked closely...

[ Continue Reading ... ]

Topics: social media, advertising, branding, social media research, social listening, consumer research, social listening data, Report, social media analytics, how to use social listening


Streaming Trends 2020: 4 Key Questions Answered by Social Listening

By Derek Franks  •  June 24, 2020


Netflix transformed the way we are entertained. You can now stream any show or movie you want to any device as long as you have a decent wifi signal. New innovators are cashing in. Disney+, AppleTV+, HBO Max recently joined Hulu and Amazon Prime Video as competitors to take on Netflix. But whether or not other platforms will ever dethrone the O.G. streaming service remains in question.

 

You now have access to our latest consumer insights...

[ Continue Reading ... ]

Topics: social media, streaming, hbo, netflix, streaming video, social listening, consumer research, social media tools, social listening tools, social listening data, social media analytics, consumer trends, hulu


Analyze Influencers and Influencer Campaigns like a Boss with These Better Social Metrics

By Derek Franks  •  March 10, 2020


You might be asking: How can you analyze influencers better? What analysis can be done to better prove the success of influencer campaigns?

In 2020, influencer marketing will cost $1000 to $1 million per post. And too often influencer success measurement relies solely on short term vanity metrics for social influencers such as likes and shares.

 

It isn’t just about how many people took a tenth-of-a-second to like a post or the amount of people...

[ Continue Reading ... ]

Topics: social media, social media listening, branding, social listening, consumer research, social listening data, social media analytics, campaign analysis, how to use social listening, influencers, influencer analysis, influencer campaigns, influencer campaign analysis, audience analysis


Auto Report: Social Insights Reveal Dramatic Shifts in Automotive Consumer Trends

By Derek Franks  •  January 20, 2020


The way people think about cars and the process of buying cars has changed. From electric vehicles to online car buying (and car delivery!) there has been a drastic shift in the car buying experience-- including the question of whether people will buy cars at all.

 

But what's driving (pun intended 🚙) auto industry trends, and what do people think about their car buying experiences? What do consumers look for when buying a car? Which auto...

[ Continue Reading ... ]

Topics: social media, market research, advertising, branding, social media data, social listening, consumer research, social listening tools, social listening data, Report, automotive, auto, auto consumer trends, automotive consumer trends, consumer trends, cars, electric vehicles, automotive report


Who are the World’s Most Trusted Brands and Why? (Updated for 2020)

By Derek Franks  •  January 9, 2020


Consumer trust in a brand is almost as valuable as their dollars.

 

If people trust your brand, they will buy it. They’ll remain loyal to you. They may even become brand advocates or super fans.

 

If consumer trust isn’t maintained, people become disenfranchised from you. They may switch back and forth between brands. They may base their purchase solely on price, convenience, or whether or not they have a coupon. What’s worse, if you lose their...

[ Continue Reading ... ]

Topics: social media, brand perception, advertising, branding, social media data, social listening, marketing strategy, social listening tools, social listening data, artificial intelligence, consumer trends, brand trust


How to Build Powerful Audience Segments with Better Insights

By Derek Franks  •  December 9, 2019


Accurate audience segmentation requires a ton of work and often involves unreliable methods.Brands frequently miss the correct data on audiences, and that leads to a mountain of problems: bad audience segmentation can doom everything from customer targeting, advertising, product innovation, and competitive advantages.The insights available through social listening go beyond demographics to implement psychographic segmentation. Paired with...
[ Continue Reading ... ]

Topics: social media, audience segment, audience, social media listening, social listening, consumer research, social listening tools, competitive analysis, social listening data, demographics, buyer personas, customer personas, target audiences, how to use social listening, audience segments, audience segmentation, psychographics


6 Surprising Problems Social Listening Can Solve for Your Brand or Business

By Derek Franks  •  September 9, 2019


Not all social analytics tools are created equal.

 

There are a seemingly endless number of solutions; the lists of bells and whistles goes on and on.

 

But what many social data platforms often fail to do is translate to other key business efforts for your overall strategy.

 

Social listening tools, however, are different. They’re capable of providing the often-missed context for solving some of your more perplexing marketing and advertising...

[ Continue Reading ... ]

Topics: social media, market research, social media listening, advertising, branding, social listening, marketing strategy, social listening tools, social listening data, digital marketing, social media analytics, campaign analysis, how to use social listening


The Ultimate Report on Beauty and Cosmetics Consumer Trends in 2019

By Derek Franks  •  August 26, 2019


Natural. Organic. Healthy.

 

These terms now drive buying habits in all types of consumer goods markets. Nowhere is this more evident than in the beauty, cosmetics, and hygiene industries.

 

The data is clear: natural beauty is the best beauty in 2019 and beyond.

 

Our social insights report for the beauty industry is your official guide to the latest consumer trends in the beauty and cosmetics industry.

 

What do people want most in their...

[ Continue Reading ... ]

Topics: social media, beauty, audience segment, advertising, branding, social media data, social listening, consumer research, competitive analysis, competitive intelligence, social listening data, digital marketing, social media analytics, campaign analysis, how to use social listening, cosmetics, audience segments, audience segmentation


Customers Need to be Heard: A Conversation with Infegy's Mark Calcote

By Derek Franks  •  August 13, 2019


Your customers are the lifeblood of your business. 

 

They rely on you to get whatever it is you offer.

 

You rely on them to keep your business in business.

 

This is a principle that we live by. We’ve always made it a goal of providing the most value possible for the people who work with us as client partners.

 

Whether it’s providing the industry-leading social listening tool, or always taking customer feedback seriously, we recognize that...

[ Continue Reading ... ]

Topics: marketing, social media, market research, client, branding, customer relationships, social listening, social listening tools, customer success


Why Instagram Analytics on Audiences Are So Crucial

By Derek Franks  •  July 22, 2019


Is your team finding the right insights on the right channels for your marketing and customer experience strategies?

 

60% of U.S. adults are on Instagram.

 

That means there is more than enough important information and insight to glean from analyzing the platform’s 1 billion+ users.

 

The photo-centric app is rapidly becoming one of the most used social channels. And that makes it an incredibly powerful medium for business… if you know how to...

[ Continue Reading ... ]

Topics: social media, social media strategy, sentiment analysis, social media data, social listening, consumer research, social media tools, social media marketing, marketing strategy, social listening tools, digital marketing, social media analytics, instagram, instagram analytics


How to Use Social Listening Data for Your Brand or Business: The Complete Guide

By Derek Franks  •  June 18, 2019


Finding the right consumer insights and marketing analytics for your brand or business sometimes feels like trying to climb a steep mountain.

 

You can see the summit, but you have no idea what analytics tools to use to get there. You certainly don’t want to go without tools. You’re not crazy! But your backpack is getting full, and it’s a mess in there.

 

How do you find a solution to get you the right insights on your customers, your...

[ Continue Reading ... ]

Topics: social media, market research, social listening, marketing strategy, social listening tools, metrics, competitive analysis, competitive intelligence, social listening data, digital marketing, customer success, demographics, buyer personas, customer personas, target audiences, social media analytics, tech, pharmaceutical, text analysis


40 Amazing New Insights on the Retail Industry, Shopping Trends + More

By Infegy Research Team  •  February 12, 2019


If you’re on a team for a retail brand, you know all too well the ups and downs of trying to stand out in a rapidly evolving market.

The confluence of technology, changing consumer habits, and the open access customers have to brands has turned the retail industry on its head.

Add on the ever-increasing choices people have to pick brands they love, and you have a recipe for an obstacle that even the most seasoned retail brands are challenged...

[ Continue Reading ... ]

Topics: social media, market research, retail, social media market research, social listening, consumer research, social listening data, shopping


Analyzing Gen-Z Pinterest Users with Social Listening

By Derek Franks  •  January 22, 2019


You may be like a lot of other business, research or agency team members out there, often finding yourself asking: “who the heck are these Gen-Z people?!”

Those belonging to Generation Z, born between 1995 and 2013, are a puzzle. But they are a puzzle worth solving. Why? Because they are starting to spend money.

What do they want? What do they talk about online? How do they buy? It’s a mystery. The answers to the riddle lie on social media,...

[ Continue Reading ... ]

Topics: social media, audience segment, social media strategy, social media data, social listening, social media marketing, social listening data, demographics, target audiences, social media analytics, pinterest


Awesome New Instagram Insights and the Secret to Analyzing Audiences

By Derek Franks  •  December 5, 2018


50 billion photos have been shared on Instagram.

 

And that barely scratches the surface of how much interaction occurs on the giant social media channel. Instagram is a massive data set of billions of people volunteering information about their lives, activities, interests and feelings toward topics, products and brands.

 

Regardless of whether or not your brand or business is on Instagram, it’s clear: this social media network offers...

[ Continue Reading ... ]

Topics: social media, market research, social media research, social media strategy, social media data, social listening, social media tools, social media marketing, social listening data, demographics, buyer personas, customer personas, target audiences, social media analytics, text analytics, instagram, Gen Z, instagram analytics


12 Things We Learned Analyzing Pinterest Pins with Social Listening

By Derek Franks  •  November 5, 2018


GET EVEN MORE PINTEREST INSIGHTS: Download the Pinterest Report Now!

75 billion ideas.

 

That’s the number of new ideas that have been posted to the popular social media platform Pinterest, according to Omnicore.

There have been billions of online conversations this year alone on Pinterest, part of the 175 billion total Pinterest “pins” all time since the network launched in 2010.

As you’re getting your mind blown by these stats, we should warn...

[ Continue Reading ... ]

Topics: social media, social media research, social media data, social listening, social listening data, pinterest


Are You Listening Where Your Audience Is Talking? Go Beyond Social Media

By Derek Franks  •  June 5, 2018


211 million pieces of user-generated content are created online every minute. People are talking, and they have a lot to say that’s important to you.

 

But people don’t just sound off on social media.

There are dozens of different mediums people turn to to provide feedback and details about their experiences online.

 

These include places like blogs, forums, articles, news stories, article comments, and review sites. All of these are in...

[ Continue Reading ... ]

Topics: social media, audience, social listening, customers, target audiences


More from the Social Media Intelligence Blog

All posts

Comments

Recent Posts

Popular Posts

Get Our Monthly Social Insights Newsletter

Follow Infegy

Receive Updates From Infegy