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The Social Media Intelligence Blog

Insights on social media intelligence, marketing, and consumer insight

The Social Listening Blog

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Crafting Awesome Real-Time Social Insight Reports: The Step-by-Step Guide to Infegy Canvas

By Ali Nilsen  •  October 23, 2019


Every brand has a story waiting to be told. 

 

The brand story can’t be written without the right data to guide it.

 

If you’re an analyst or strategist on a brand team, you know the importance of conducting accurate analysis. But you’re probably also far too familiar with how time consuming and complicated collecting and presenting that data can be.

 

It doesn’t have to be this way.

 

Our one-of-a-kind reporting dashboard, Infegy Canvas, helps...

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Topics: social media dashboards, social media data, social listening, social media tools, social listening tools, Report, social media analytics, how to use social listening, reporting, analytics


Why Instagram Analytics on Audiences Are So Crucial (With Brand New Data)

By Derek Franks  •  July 22, 2019


Is your team finding the right insights on the right channels for your marketing and customer experience strategies?

 

60% of U.S. adults are on Instagram.

 

That means there is more than enough important information and insight to glean from analyzing the platform’s 1 billion+ users.

 

The photo-centric app is rapidly becoming one of the most used social channels. And that makes it an incredibly powerful medium for business… if you know how to...

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Topics: social media, social media strategy, sentiment analysis, social media data, social listening, consumer research, social media tools, social media marketing, marketing strategy, social listening tools, digital marketing, social media analytics, instagram, instagram analytics


How We Use Social Listening Insights to Build Our Reports in 10 Steps

By Kristin Haynes  •  July 10, 2019


One important task for your team is reporting.

Your life might look like a lot of this: 📊📉📈

Whether it’s conducting market research, tracking campaigns, researching audience segments, analyzing brand health, improving products or other types of data-driven analysis, building reports is time consuming, challenging and not always fool-proof.

How do you get the best data on your research topic, and how do you get that data into a beautiful...

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Topics: sentiment analysis, social listening, consumer research, social media tools, social media marketing, marketing strategy, social listening tools, metrics, social listening data, digital marketing, customer personas, target audiences, Report, social media analytics, campaign analysis, text analytics, shopping, healthcare, text analysis, Gen Z


Awesome New Instagram Insights and the Secret to Analyzing Audiences

By Derek Franks  •  December 5, 2018


50 billion photos have been shared on Instagram.

 

And that barely scratches the surface of how much interaction occurs on the giant social media channel. Instagram is a massive data set of billions of people volunteering information about their lives, activities, interests and feelings toward topics, products and brands.

 

Regardless of whether or not your brand or business is on Instagram, it’s clear: this social media network offers...

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Topics: social media, market research, social media research, social media strategy, social media data, social listening, social media tools, social media marketing, social listening data, demographics, buyer personas, customer personas, target audiences, social media analytics, text analytics, instagram, Gen Z, instagram analytics


INFOGRAPHIC: 5 Things to Look For in a Social Data Platform

By Derek Franks  •  August 13, 2018


With hundreds of millions of user-created posts being published to the web every minute, you need to find a way to harness all the data and use it to benefit your business.

 

You may rush quickly into finding a easy or cheap social analytics tool, but without the right vetting you could miss out on important aspects and features of a quality tool that will help tell you everything you need to know.

 

From social media scheduling to social...

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Topics: social media research, social media data, social media tools, social media analytics


Your Social Listening Tools Checklist

By Derek Franks  •  March 5, 2018


So, you’re looking into social listening and intelligence for your brand, agency or business?

 

We like your thinking. Getting to know and understand your audiences, customers, fans, consumers and competitors will be an essential part of your efforts.

 

Before you proceed with committing to a platform, it’s important you take under account the different types of tools, their offerings and what makes some stand out over others. Now, obviously, ...

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Topics: social media intelligence, social media tools, social listening tools, social listening data


Your Social Listening Tool Kit

By Derek Franks  •  November 6, 2017


Listeners are the cool kids on the block. They are the ones who excel in society, at work, in the classroom and in relationships. Everyone loves a good listener.

 

Now, you’ve committed your team to being better listeners or help your clients be better listeners. Your brand or business is ready to be a listening-first organization.

 

The people that matter-- your customers, clients, fans, followers, patients or subscribers-- want to be heard....

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Topics: social media, social media data, social listening, social media tools, social listening tools


5 Social Media Tools Every Marketer Should be Using

By Derek Franks  •  October 16, 2017


One of the most searched marketing-related terms on Google is “social media tools.”

Marketers realize that social media is extremely important. More than that, they are recognizing that simply posting on social media and then forgetting about it does not work. They need to tap the many resources that can help them as part of an integrated, long-term digital marketing strategy.

It’s important to develop a strategy behind your content. It’s also...

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Topics: social media, social media tools, social media marketing


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