By Derek Franks • April 11, 2019
Years ago, you read an article that showed up in your email inbox that told you that it’s time to stop worrying so much about millennials.
“Gen Z is the new millennials!” it exclaimed.
Since then, you and your team have been trying-- often unsuccessfully-- to dig in and understand the on-the-rise segment of new audiences who are on the precipice of being major players in the market everywhere.
The problem is, when analyzing Gen Z, you cannot...
By Derek Franks • December 5, 2018
50 billion photos have been shared on Instagram.
And that barely scratches the surface of how much interaction occurs on the giant social media channel. Instagram is a massive data set of billions of people volunteering information about their lives, activities, interests and feelings toward topics, products and brands.
Regardless of whether or not your brand or business is on Instagram, it’s clear: this social media network offers...
Topics: social media, market research, social media research, social media strategy, social media data, social listening, social media tools, social media marketing, social listening data, demographics, buyer personas, customer personas, target audiences, social media analytics, text analytics, instagram, Gen Z, instagram analytics
By Derek Franks • November 5, 2018
75 billion ideas.
That’s the number of new ideas that have been posted to the popular social media platform Pinterest, according to Omnicore.
There have been billions of online conversations this year alone on Pinterest, part of the 175 billion total Pinterest “pins” all time since the network launched in 2010.
As you’re getting your mind blown by these stats, we should warn...
By Derek Franks • August 13, 2018
With hundreds of millions of user-created posts being published to the web every minute, you need to find a way to harness all the data and use it to benefit your business.
You may rush quickly into finding a easy or cheap social analytics tool, but without the right vetting you could miss out on important aspects and features of a quality tool that will help tell you everything you need to know.
From social media scheduling to social...
By Derek Franks • November 27, 2017
The remarkable thing about marketing technology and social intelligence is the far-reaching access to data that can be applied to so many aspects of business, marketing and advertising strategies.
There are tons of different and innovative ways to utilize consumer insights that brands and businesses need to take advantage of and are likely missing out on.
Social and digital marketing strategy teams are huge benefactors of social media tools...
Us social media marketers know the scenario: you’re working hard to develop a social media strategy for your company or your client. But you can’t decide what data is the most important to help guide that strategy.
The good news? There is a lot of information out there. Online conversations help us better understand audiences and create lasting connections with real people. Your social media approach will likely vary depending on your business...
By Tiffany Tran • September 28, 2016
Most brands in the CPG industry spend a considerable amount of money on product research and development (R&D). In 2014, Apple spent 3% ($1.7B) of its annual earnings in R&D.
If you are a start-up or a small business, chances are, you are going to be spending way more than 3% of your annual earnings on R&D. In 2008, the ‘Business R&D and Innovation Survey’ revealed that small companies (5 to 24 employees) spent at least 50% more than small...
By Jordan Hanson • August 16, 2016
With the recent launch of Atlas 2.0, we expanded several areas by emphasizing aspects of our software that allow users to customize the display of their social media data.
Infegy Canvas allows users to white-label pre-built templates or create custom social media dashboards of their own.
Canvas, a complementary tool to Infegy Atlas, will help you take your social media research and reporting efforts to the next level. Infegy Canvas integrates...
By Madi Harmon • August 11, 2016
Drinking beer is a boy’s club, or at least it was.
For years beer advertisements have targeted the most consistent and loyal consumers, men, and often have ignored or portrayed women as objects of desire.
Check out how far Bud Light missed the mark with women in its 2014 #UpForWhatever campaign by implying that beer should be used to “remove no from your vocabulary for the night.”
Despite a turbulent history with the female demographic, these...
By Tiffany Tran • August 1, 2016
Audience interests allows analysts to discover what audience(s) of a particular subject are also likely to be interested in.
For example, people who talk about the BMW i3 are 4.9X more likely to talk about canoeing/kayaking.
To give you a deep dive of how Audience Interests can be applied to help inspire new campaign ideas, I've set up an...
By Jordan Hanson • June 15, 2016
In our previous post about the buyer's journey, we outlined six ways social media research data can help agencies and market researchers understand the buyer's journey.
Let's recap -- social data is an excellent fit for understanding:
- How customers feel about their buying experiences
- Experiences related to using or consuming products (satisfaction drivers)
- Post-purchase interactions with the retailer or manufacturer
- Which digital and social...
Topics: marketing, market research, buyer journey guide, social research tool, consideration, social data, social media market research, social data research, demand cycle, social data research tool, buyer journey research, purchase, buyer's journey, perception, buyer journey segments, buying cycle, social media research