Accurate audience segmentation requires a ton of work and often involves unreliable methods.Brands frequently miss
the correct data on audiences, and that leads to a mountain of problems: bad audience segmentation can doom everything from customer targeting, advertising, product innovation, and competitive advantages.The insights available through social listening go beyond demographics to implement
psychographic segmentation. Paired with...
How to Build Powerful Audience Segments with Better Insights
By Derek Franks • December 9, 2019
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Topics: social media, audience segment, audience, social media listening, social listening, consumer research, social listening tools, competitive analysis, social listening data, demographics, buyer personas, customer personas, target audiences, how to use social listening, audience segments, audience segmentation, psychographics
6 Surprising Problems Social Listening Can Solve for Your Brand or Business
By Derek Franks • September 9, 2019
Not all social analytics tools are created equal.
There are a seemingly endless number of solutions; the lists of bells and whistles goes on and on.
But what many social data platforms often fail to do is translate to other key business efforts for your overall strategy.
Social listening tools, however, are different. They’re capable of providing the often-missed context for solving some of your more perplexing marketing and advertising...
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Topics: social media, market research, social media listening, advertising, branding, social listening, marketing strategy, social listening tools, social listening data, digital marketing, social media analytics, campaign analysis, how to use social listening
Audience Analysis: Lyft Teams Up with Taco Bell for ‘Taco Mode’
By Derek Franks • August 4, 2017
On July 25, the leading fast food taco joint announced its partnership with the ride sharing app famous for the pink mustaches. The new service, called “Taco Mode”, allows Lyft riders to make a detour to the nearest Taco Bell to get their Cheesy Gordita Crunch action on during their ride.
The move is aimed, presumably, at the bar scene crowd looking to satisfy their late night cravings on their way home.
It’s an ingenious idea from a marketing...
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Topics: social media listening
4 Innovative Ways Businesses Can Use Social Media Data to Their Advantage
By Derek Franks • June 26, 2017
Many eons ago-- so like, 2014-- social media got a really bad wrap in many business offices. It was seen as an immature place filled only with selfies, socializing and other shenanigans.
Today, more and more businesses are recognizing the necessity of adopting social media as a major marketing channel. Sure enough, brands have come around on Facebook and Twitter. These channels aren’t just for play. They offer real, concrete business impact.
...
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Topics: social media listening, social media data
7 easy ways to build better connections on social media
By Derek Franks • June 8, 2017
Conversations. That’s what drives brands in today’s always-on world.
Successful marketing and advertising is about building an ongoing relationship with people, reaching them where they are hanging out online. It’s a two-way street now. The best brands keep an open dialogue with consumers. They provide them with relevant, interesting and entertaining information on a consistent basis.
Perhaps there’s no better place to do this than on...
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Topics: social media, social media monitoring, social media listening, advertising, social media strategy, community management
Us social media marketers know the scenario: you’re working hard to develop a social media strategy for your company or your client. But you can’t decide what data is the most important to help guide that strategy.
The good news? There is a lot of information out there. Online conversations help us better understand audiences and create lasting connections with real people. Your social media approach will likely vary depending on your business...
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Topics: social media, social media monitoring, social media listening, social media research, strategy, social media strategy, sentiment analysis
Learning banking behaviors through social media listening
By Tiffany Tran • December 20, 2016
Social media has changed the landscape of banking significantly within the last decade. This topic is obviously not something brand new to the industry. It is safe to say that most of the industry understands what social media tools could potentially do for its business.
In general, what banks know about social media listening tools are typically true across the field. The banking industry can improve the way it detects and handles crisis'...
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Topics: social media listening, banking
Using Social Media Intelligence to Design Better Survey Questions
By Tiffany Tran • March 22, 2016
Creating a survey that people will actually answer or that provides valuable answers to business questions can definitely be one of those, "sounds pretty easy, but not really" type of deals.
Pew Research says, questionnaire design is perhaps the most important part of the survey process. It is the creation of questions that accurately measure the opinions, experiences and behaviors in public.
If you're having trouble learning the fundamentals...
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Topics: social media intelligence, market research, survey design, social media listening
