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The Social Media Intelligence Blog

Insights on social media intelligence, marketing, and consumer insight

The Social Listening Blog

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15  Product Trend Questions Social Listening Can Answer

By Derek Franks  •  June 28, 2021


One of the top questions we get asked about our social listening platform is: “how can we use this data?” Well, one of the biggest, top-secret ways to use social listening is for predictive analytics.

 

Believe it or not, social data shouldn’t just focus on performance and past data. Instead, you can actually use social insights to look into the future! 🔮

 

Our best guess is that 99% of social analytics users aren’t using social data in this...

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Topics: social media data, social listening, social listening tools, social listening data, social media analytics, how to use social listening, consumer trends, predictive analysis


Who are the World’s Most Trusted Brands and Why? (Updated for 2021)

By Derek Franks  •  May 25, 2021


Many of you out there may wonder: “is my company trusted?” In fact, it’s a question that leads many of our client partners to look into our social listening platform to find out.

 

It’s a critical question because if people trust your brand, they will buy it. But not just that. They will buy it again. They may even become brand advocates or super fans. But, if you lose their trust, they may purposefully avoid you.

 

Luckily, brand trust is...

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Topics: social media, brand perception, advertising, branding, social media data, social listening, marketing strategy, social listening tools, social listening data, artificial intelligence, consumer trends, brand trust


TikTok Influencers: A Quick and Easy Introductory Guide

By Derek Franks  •  April 13, 2021


You’re ready to invest in a TikTok influencer strategy. That’s a good move. Every type of consumer and customer is on TikTok (so you can dispel the notion that it’s only kids who don’t buy things).

 

TikTok is a melting pot of enthusiastic content creators and consumers talking about brands and products they love, which  have powerful influence on buying habits and purchase decisions.

 

This red hot social media platform allows you to identify...

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Topics: social media, advertising, branding, social media data, social listening, social media tools, social listening tools, social listening data, social media analytics, how to use social listening, influencers, influencer analysis, influencer campaigns, influencer campaign analysis, TikTok, TikTok data, TikTok social listening, TikTok influencers, tiktok analysis


Pets, Pet Parents, and Puppy Influencers: How Consumers Shifted Pet Ownership in 2020

By Nicole Yancy  •  January 27, 2021


In an uncertain time, one thing is for certain: pets will always be there for us.

 

With dramatic shifts happening across the consumer landscape, pet care is undergoing its own evolution.

 

Brands in the pet industry or who are trying to reach pet owners need to know how consumers are spending, what their experiences are, what or who influences them, and which products, foods, and treatments matter to pet owners.

 

Inside our latest - and...

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Topics: branding, social media research, social media strategy, social media data, social listening, social listening tools, social listening data, healthcare, how to use social listening, pet care, pet industry


Are You Analyzing Social Data Wrong? State of Social Media 2021: Part 2

By Derek Franks  •  January 5, 2021


Is your team missing key insights on your online audiences? You might not be considering how consumers talk on different social media channels.

 

Here’s what you should know:

 

  • consumers talk differently about your brand and their lives depending on the channel
  • there’s a discrepancy in documented users and active users on social channels
  • social listening helps you listen across all the channels for brand mentions including review sites, social...
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Topics: social media, social media strategy, social media data, social listening, social listening tools, social listening data, social media analytics, analytics


State of Social Media 2021 - Part 1: What Social Analytics Can Teach You About Consumer Behavior

By Derek Franks  •  November 30, 2020


The online conversations that take place across the social media landscape reveal how audiences express themselves in different ways depending on the channel.

 

Think about it: Instagrammers are enthusiastic about sharing lifestyle experiences. Reddit users turn to the forum-based platform to sound off on their heated opinions. Pinterest is for sharing ideas and inspiration, and Facebook is great for finding deals and new promos.

 

Inside the...

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Topics: social media, sentiment analysis, social media data, social listening, competitive analysis, social listening data, social media analytics, instagram, instagram analytics, consumer trends


Consumer Experiences in a Pandemic World: What Brands Need to Know

By Derek Franks  •  October 26, 2020


Like it or not, 2020 changed consumers. Possibly for good. The sooner you accept it and adapt, the better.

 

The pandemic upended normal life and crushed supply chains, presenting new and often unwelcome obstacles for businesses everywhere. No where else was this more felt than in retail, shopping and Ecommerce.

 

These anxious times make it incredibly difficult to predict how consumers have changed or will change their behaviors. It’s opened...

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Topics: retail, advertising, branding, social media data, social listening, consumer research, social listening tools, social listening data, social media analytics, consumer trends, online shopping, brand strategy, ecommerce, customer experience


7 Proven Tips to Better Track Your Social Media Campaigns with Social Listening

By Derek Franks  •  October 6, 2020


If you work on or with a social media team, you know all too well the challenge of measuring the performances of your campaigns.

 

How do you fight through the noise to truly understand the success of your social campaigns and relate it to the overall performance of your brand or campaign?

There’s no shortage of “best practices” articles out there, but what you need is a best tool to match those best practices.

 

That’s how social listening...

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Topics: social media, social media dashboard, social media data, social listening, social listening tools, social listening data, social media analytics, campaign analysis, how to use social listening, analytics


Social Insights Reveal New Consumer Truths About Dads

By Derek Franks  •  September 22, 2020


Dad… just when you think you know him, right? He’s always got a new hobby, a new venture, or a new fad that he’s into.

 

As it turns out, though, “Dad” isn't a one-size-fits-all term. Dads exist in many different forms and have different interests, beliefs, values, parenting styles, and hobbies.  But one thing all dads have in common? The kids. Being a dad impacts everything they do - how they behave, what they believe, and what they buy.

 

...

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Topics: social media data, social listening, social listening tools, social listening data, buyer personas, customer personas, social media analytics, how to use social listening, audience segments, audience segmentation, dads, personas, social personas


How to Build Brilliant Reports Using Social Listening (+ Free Templates)

By Derek Franks  •  May 11, 2020


Your task: find insights on your brand, brand’s campaign, customers, competitors, sales projections, or other key measurements using social data, then use that data in reports.

 

You might already be familiar with how powerful social listening insights can be for your reporting, and that’s definitely a good place to be in. But the great news is, even if you’re experienced with using social listening tools, there are still new and surprising ways...

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Topics: social media intelligence, social media monitoring, market research, sentiment analysis, social media data, social listening, consumer research, social media tools, social listening tools, social listening data, social media analytics, how to use social listening, reporting, analytics, consumer trends


Auto Report: Social Insights Reveal Dramatic Shifts in Automotive Consumer Trends

By Derek Franks  •  January 20, 2020


The way people think about cars and the process of buying cars has changed. From electric vehicles to online car buying (and car delivery!) there has been a drastic shift in the car buying experience-- including the question of whether people will buy cars at all.

 

But what's driving (pun intended 🚙) auto industry trends, and what do people think about their car buying experiences? What do consumers look for when buying a car? Which auto...

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Topics: social media, market research, advertising, branding, social media data, social listening, consumer research, social listening tools, social listening data, Report, automotive, auto, auto consumer trends, automotive consumer trends, consumer trends, cars, electric vehicles, automotive report


Who are the World’s Most Trusted Brands and Why? (Updated for 2020)

By Derek Franks  •  January 9, 2020


Consumer trust in a brand is almost as valuable as their dollars.

 

If people trust your brand, they will buy it. They’ll remain loyal to you. They may even become brand advocates or super fans.

 

If consumer trust isn’t maintained, people become disenfranchised from you. They may switch back and forth between brands. They may base their purchase solely on price, convenience, or whether or not they have a coupon. What’s worse, if you lose their...

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Topics: social media, brand perception, advertising, branding, social media data, social listening, marketing strategy, social listening tools, social listening data, artificial intelligence, consumer trends, brand trust


Crafting Awesome Real-Time Social Insight Reports: The Step-by-Step Guide to Infegy Canvas

By Ali Nilsen  •  October 23, 2019


Every brand has a story waiting to be told. 

 

The brand story can’t be written without the right data to guide it.

 

If you’re an analyst or strategist on a brand team, you know the importance of conducting accurate analysis. But you’re probably also far too familiar with how time consuming and complicated collecting and presenting that data can be.

 

It doesn’t have to be this way.

 

Our one-of-a-kind reporting dashboard, Infegy Canvas, helps...

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Topics: social media dashboards, social media data, social listening, social media tools, social listening tools, Report, social media analytics, how to use social listening, reporting, analytics


The Ultimate Report on Beauty and Cosmetics Consumer Trends in 2019

By Derek Franks  •  August 26, 2019


Natural. Organic. Healthy.

 

These terms now drive buying habits in all types of consumer goods markets. Nowhere is this more evident than in the beauty, cosmetics, and hygiene industries.

 

The data is clear: natural beauty is the best beauty in 2019 and beyond.

 

Our social insights report for the beauty industry is your official guide to the latest consumer trends in the beauty and cosmetics industry.

 

What do people want most in their...

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Topics: social media, beauty, audience segment, advertising, branding, social media data, social listening, consumer research, competitive analysis, competitive intelligence, social listening data, digital marketing, social media analytics, campaign analysis, how to use social listening, cosmetics, audience segments, audience segmentation


Why Instagram Analytics on Audiences Are So Crucial

By Derek Franks  •  July 22, 2019


Is your team finding the right insights on the right channels for your marketing and customer experience strategies?

 

60% of U.S. adults are on Instagram.

 

That means there is more than enough important information and insight to glean from analyzing the platform’s 1 billion+ users.

 

The photo-centric app is rapidly becoming one of the most used social channels. And that makes it an incredibly powerful medium for business… if you know how to...

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Topics: social media, social media strategy, sentiment analysis, social media data, social listening, consumer research, social media tools, social media marketing, marketing strategy, social listening tools, digital marketing, social media analytics, instagram, instagram analytics


Analyzing Gen-Z Pinterest Users with Social Listening

By Derek Franks  •  January 22, 2019


You may be like a lot of other business, research or agency team members out there, often finding yourself asking: “who the heck are these Gen-Z people?!”

Those belonging to Generation Z, born between 1995 and 2013, are a puzzle. But they are a puzzle worth solving. Why? Because they are starting to spend money.

What do they want? What do they talk about online? How do they buy? It’s a mystery. The answers to the riddle lie on social media,...

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Topics: social media, audience segment, social media strategy, social media data, social listening, social media marketing, social listening data, demographics, target audiences, social media analytics, pinterest


Awesome New Instagram Insights and the Secret to Analyzing Audiences

By Derek Franks  •  December 5, 2018


50 billion photos have been shared on Instagram.

 

And that barely scratches the surface of how much interaction occurs on the giant social media channel. Instagram is a massive data set of billions of people volunteering information about their lives, activities, interests and feelings toward topics, products and brands.

 

Regardless of whether or not your brand or business is on Instagram, it’s clear: this social media network offers...

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Topics: social media, market research, social media research, social media strategy, social media data, social listening, social media tools, social media marketing, social listening data, demographics, buyer personas, customer personas, target audiences, social media analytics, text analytics, instagram, Gen Z, instagram analytics


12 Things We Learned Analyzing Pinterest Pins with Social Listening

By Derek Franks  •  November 5, 2018


GET EVEN MORE PINTEREST INSIGHTS: Download the Pinterest Report Now!

75 billion ideas.

 

That’s the number of new ideas that have been posted to the popular social media platform Pinterest, according to Omnicore.

There have been billions of online conversations this year alone on Pinterest, part of the 175 billion total Pinterest “pins” all time since the network launched in 2010.

As you’re getting your mind blown by these stats, we should warn...

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Topics: social media, social media research, social media data, social listening, social listening data, pinterest


INFOGRAPHIC: 5 Things to Look For in a Social Data Platform

By Derek Franks  •  August 13, 2018


With hundreds of millions of user-created posts being published to the web every minute, you need to find a way to harness all the data and use it to benefit your business.

 

You may rush quickly into finding a easy or cheap social analytics tool, but without the right vetting you could miss out on important aspects and features of a quality tool that will help tell you everything you need to know.

 

From social media scheduling to social...

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Topics: social media research, social media data, social media tools, social media analytics


How Agencies Can Use Social Listening to Win New Clients

By Nate Stedman  •  July 9, 2018


Your agency or firm wants to land that awesome new client for their marketing, advertising, market research or creative business. But first, you need to sell them at the big pitch meeting.

How do you go from the standard pitch to the remarkable one that lands the deal?

By bringing the right insights to the table. It’s nice to have a big creative idea, but without the right data to provide context, it will be difficult to persuade the prospect...

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Topics: client, advertising, social media strategy, social media data, marketing strategy, metrics, customer success


Your Quick Guide To Social Listening Metrics

By Derek Franks  •  November 21, 2017


ICYMI: The insights to be gained from using marketing technology are far reaching and actionable. If you’re a marketer, advertiser, analyst, consultant or customer research professional, you’re probably constantly looking for better, more intuitive data. Metrics from social listening provide such an opportunity.

We’ve been focusing a lot lately on strategy and tactics, taking a look at key elements of better understanding audiences and...

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Topics: social media data, social listening, social listening tools, metrics


Your Social Listening Tool Kit

By Derek Franks  •  November 6, 2017


Listeners are the cool kids on the block. They are the ones who excel in society, at work, in the classroom and in relationships. Everyone loves a good listener.

 

Now, you’ve committed your team to being better listeners or help your clients be better listeners. Your brand or business is ready to be a listening-first organization.

 

The people that matter-- your customers, clients, fans, followers, patients or subscribers-- want to be heard....

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Topics: social media, social media data, social listening, social media tools, social listening tools


4 Innovative Ways Businesses Can Use Social Media Data to Their Advantage

By Derek Franks  •  June 26, 2017


Many eons ago-- so like, 2014-- social media got a really bad wrap in many business offices. It was seen as an immature place filled only with selfies, socializing and other shenanigans.

Today, more and more businesses are recognizing the necessity of adopting social media as a major marketing channel. Sure enough, brands have come around on Facebook and Twitter. These channels aren’t just for play. They offer real, concrete business impact.

...

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Topics: social media listening, social media data


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