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The Social Media Intelligence Blog

Insights on social media intelligence, marketing, and consumer insight

The Social Listening Blog

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6 Surprising Problems Social Listening Can Solve for Your Brand or Business

By Derek Franks  •  September 9, 2019


Not all social analytics tools are created equal.

 

There are a seemingly endless number of solutions; the lists of bells and whistles goes on and on.

 

But what many social data platforms often fail to do is translate to other key business efforts for your overall strategy.

 

Social listening tools, however, are different. They’re capable of providing the often-missed context for solving some of your more perplexing marketing and advertising...

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Topics: social media, market research, social media listening, advertising, branding, social listening, marketing strategy, social listening tools, social listening data, digital marketing, social media analytics, campaign analysis, how to use social listening


The Ultimate Report on Beauty and Cosmetics Consumer Trends in 2019

By Derek Franks  •  August 26, 2019


Natural. Organic. Healthy.

 

These terms now drive buying habits in all types of consumer goods markets. Nowhere is this more evident than in the beauty, cosmetics, and hygiene industries.

 

People care about what they consume and put in (or on) to their bodies. Chemicals and ingredients with long names will absolutely turn people away. What’s more, claiming that the product is free of these insidious materials will push people to make a choice.

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Topics: social media, beauty, audience segment, advertising, branding, social media data, social listening, consumer research, competitive analysis, competitive intelligence, social listening data, digital marketing, social media analytics, campaign analysis, how to use social listening, cosmetics, audience segments, audience segmentation


Why Instagram Analytics on Audiences Are So Crucial (With Brand New Data)

By Derek Franks  •  July 22, 2019


Is your team finding the right insights on the right channels for your marketing and customer experience strategies?

 

60% of U.S. adults are on Instagram.

 

That means there is more than enough important information and insight to glean from analyzing the platform’s 1 billion+ users.

 

The photo-centric app is rapidly becoming one of the most used social channels. And that makes it an incredibly powerful medium for business… if you know how to...

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Topics: social media, social media strategy, sentiment analysis, social media data, social listening, consumer research, social media tools, social media marketing, marketing strategy, social listening tools, digital marketing, social media analytics, instagram, instagram analytics


How We Use Social Listening Insights to Build Our Reports in 10 Steps

By Kristin Haynes  •  July 10, 2019


One important task for your team is reporting.

Your life might look like a lot of this: 📊📉📈

Whether it’s conducting market research, tracking campaigns, researching audience segments, analyzing brand health, improving products or other types of data-driven analysis, building reports is time consuming, challenging and not always fool-proof.

How do you get the best data on your research topic, and how do you get that data into a beautiful...

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Topics: sentiment analysis, social listening, consumer research, social media tools, social media marketing, marketing strategy, social listening tools, metrics, social listening data, digital marketing, customer personas, target audiences, Report, social media analytics, campaign analysis, text analytics, shopping, healthcare, text analysis, Gen Z


How to Use Social Listening Data for Your Brand or Business: The Complete Guide

By Derek Franks  •  June 18, 2019


Finding the right consumer insights and marketing analytics for your brand or business sometimes feels like trying to climb a steep mountain.

 

You can see the summit, but you have no idea what analytics tools to use to get there. You certainly don’t want to go without tools. You’re not crazy! But your backpack is getting full, and it’s a mess in there.

 

How do you find a solution to get you the right insights on your customers, your...

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Topics: social media, market research, social listening, marketing strategy, social listening tools, metrics, competitive analysis, competitive intelligence, social listening data, digital marketing, customer success, demographics, buyer personas, customer personas, target audiences, social media analytics, tech, pharmaceutical, text analysis


How Consumer Experience Agency Barefoot Proximity Uses Social Listening for Key Insights

By Derek Franks  •  June 12, 2019


Consumer experience strategy agency Barefoot Proximity knows a thing or two about using technology to help brands win big with data.

Their Strategy and Channel Integration teams use over 380 different tools to find those all-important insights to lead brands to accurate data-driven strategies.

One way they do this? They leverage the game-changing, a.i.-driven social listening insights from tools like Infegy Atlas to uncover hidden trends,...

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Topics: market research, sentiment analysis, community management, social listening, consumer research, marketing strategy, social listening tools, competitive analysis, digital marketing, demographics, target audiences, social media analytics, campaign analysis, text analytics, text analysis


CBD Insights: The Rise of CBD and What to Know About Consumers

By Connor Doolan  •  May 8, 2019


CBD has already built a $2 billion dollar industry.

You may have noticed the influx of CBD stores on virtually every street corner. Someone may have sent you an article about how it’s the new way to treat almost every condition.

But what is its impact on your market? If you’re working for a CBD maker, which audiences does this on-the-rise supplement appeal to and why? How are people using CBD and what products do they love?

Our latest report,

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Topics: marketing, market research, consumer research, social listening data, demographics, buyer personas, customer personas, target audiences, Report, social media analytics, healthcare, Gen Z, CBD


Who is Gen Z? Exclusive New Data Reveals 7 Personas & How To Connect

By Derek Franks  •  April 11, 2019


Years ago, you read an article that showed up in your email inbox that told you that it’s time to stop worrying so much about millennials.

“Gen Z is the new millennials!” it exclaimed.

Since then, you and your team have been trying-- often unsuccessfully-- to dig in and understand the on-the-rise segment of new audiences who are on the precipice of being major players in the market everywhere.

The problem is, when analyzing Gen Z, you cannot...

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Topics: advertising, social media research, social listening, consumer research, social listening data, customer personas, target audiences, Report, social media analytics, GenZ, Gen Z


Super Bowl Ads 2019: Social Data Analysis of Global Audience Reactions

By Derek Franks  •  February 4, 2019


The single biggest day of revenue for any company in history?

Last year’s big game, Super Bowl 52 in February of 2018 granting $350 million to NBC on one day.

Could that be topped? Here is CBS, armed with 2019’s Super Bowl 53, saying “hold my beer.”

As the game between the New England Patriots and Los Angeles Rams kicked off, many of the hundreds of millions of viewers around the world were dialed in for football. Many other viewers were...

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Topics: advertising, sentiment analysis, social listening, consumer research, social listening data, super bowl, social media analytics, campaign analysis


Transforming Market Research with Social Insights

By marketing  •  January 8, 2019


Millions of people provide their unsolicited opinions online every single minute of the day, making social media the world’s largest focus group. 

 

Even so, this incredibly valuable source of insight is still vastly underutilized, particularly in market research.

While many market researchers have been hesitant to incorporate social media research into their practices, other researchers have harnessed the power of social data, to realize...

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Topics: social media analytics


2018 in Review: Analyzing Billions of Online Posts with Social Listening

By Derek Franks  •  January 8, 2019


---

Time to bid 2018 adieu.

 

As we reign in a new a year, it’s important for brands and business teams to shift gears and turn their top focus to getting to know customers and consumers, their changing preferences and buying behaviors, and the evolution within various industries.

We can talk all day about how important this research is. But that isn’t the goal of this article.

Instead, we’re going to do something fun. We’re going to take a...

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Topics: market research, sentiment analysis, social listening, social listening tools, social listening data, social media analytics


Awesome New Instagram Insights and the Secret to Analyzing Audiences

By Derek Franks  •  December 5, 2018


50 billion photos have been shared on Instagram.

 

And that barely scratches the surface of how much interaction occurs on the giant social media channel. Instagram is a massive data set of billions of people volunteering information about their lives, activities, interests and feelings toward topics, products and brands.

 

Regardless of whether or not your brand or business is on Instagram, it’s clear: this social media network offers...

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Topics: social media, market research, social media research, social media strategy, social media data, social listening, social media tools, social media marketing, social listening data, demographics, buyer personas, customer personas, target audiences, social media analytics, text analytics, instagram, Gen Z, instagram analytics


REPORT: Analyzing Airbnb's Adventurous Travelers

By Derek Franks  •  August 22, 2018


How does Airbnb, one of the world’s most visible and well known brands, connect so well with their audiences?

What can the teams who work for the Airbnb brand do to continue that trend?

And what can we all learn from the brand’s successes that we could apply to our own situations?

Great questions!

If you’re like us, you’re curious as to what it is that makes an innovative company so innovative and continue to break the mold in a noisy,...

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Topics: audience segment, social listening data, customer personas, social media analytics


INFOGRAPHIC: 5 Things to Look For in a Social Data Platform

By Derek Franks  •  August 13, 2018


With hundreds of millions of user-created posts being published to the web every minute, you need to find a way to harness all the data and use it to benefit your business.

 

You may rush quickly into finding a easy or cheap social analytics tool, but without the right vetting you could miss out on important aspects and features of a quality tool that will help tell you everything you need to know.

 

From social media scheduling to social...

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Topics: social media research, social media data, social media tools, social media analytics


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