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The Social Media Intelligence Blog

Insights on social media intelligence, marketing, and consumer insight

The Social Listening Blog

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Super Bowl Ads 2019: Social Data Analysis of Global Audience Reactions

By Derek Franks  •  February 4, 2019


The single biggest day of revenue for any company in history?

Last year’s big game, Super Bowl 52 in February of 2018 granting $350 million to NBC on one day.

Could that be topped? Here is CBS, armed with 2019’s Super Bowl 53, saying “hold my beer.”

As the game between the New England Patriots and Los Angeles Rams kicked off, many of the hundreds of millions of viewers around the world were dialed in for football. Many other viewers were...

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Topics: advertising, sentiment analysis, social listening, consumer research, social listening data, super bowl, social media analytics, campaign analysis


Analyzing Gen-Z Pinterest Users with Social Listening

By Derek Franks  •  January 22, 2019


You may be like a lot of other business, research or agency team members out there, often finding yourself asking: “who the heck are these Gen-Z people?!”

Those belonging to Generation Z, born between 1995 and 2013, are a puzzle. But they are a puzzle worth solving. Why? Because they are starting to spend money.

What do they want? What do they talk about online? How do they buy? It’s a mystery. The answers to the riddle lie on social media,...

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Topics: social media, audience segment, social media strategy, social media data, social listening, social media marketing, social listening data, demographics, target audiences, social media analytics, pinterest


Transforming Market Research with Social Insights

By marketing  •  January 8, 2019


Millions of people provide their unsolicited opinions online every single minute of the day, making social media the world’s largest focus group. 

 

Even so, this incredibly valuable source of insight is still vastly underutilized, particularly in market research.

While many market researchers have been hesitant to incorporate social media research into their practices, other researchers have harnessed the power of social data, to realize...

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Topics: social media analytics


2018 in Review: Analyzing Billions of Online Posts with Social Listening

By Derek Franks  •  January 8, 2019


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Time to bid 2018 adieu.

 

As we reign in a new a year, it’s important for brands and business teams to shift gears and turn their top focus to getting to know customers and consumers, their changing preferences and buying behaviors, and the evolution within various industries.

We can talk all day about how important this research is. But that isn’t the goal of this article.

Instead, we’re going to do something fun. We’re going to take a...

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Topics: market research, sentiment analysis, social listening, social listening tools, social listening data, social media analytics


12 Things You Need to Know from Analyzing Global Instagram Audiences with Social Listening

By Derek Franks  •  December 5, 2018


50 billion photos have been shared on Instagram.

 

And that barely scratches the surface of how much interaction occurs on the giant social media channel. Instagram is a massive data set of billions of people volunteering information about their lives, activities, interests and feelings toward topics, products and brands.

 

Regardless of whether or not your brand or business is on Instagram, it’s clear: this social media network offers...

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Topics: social media, market research, social media research, social media data, social listening, social listening data, social media analytics, text analytics, instagram


REPORT: Analyzing Airbnb's Adventurous Travelers

By Derek Franks  •  August 22, 2018


How does Airbnb, one of the world’s most visible and well known brands, connect so well with their audiences?

What can the teams who work for the Airbnb brand do to continue that trend?

And what can we all learn from the brand’s successes that we could apply to our own situations?

Great questions!

If you’re like us, you’re curious as to what it is that makes an innovative company so innovative and continue to break the mold in a noisy,...

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Topics: audience segment, social listening data, customer personas, social media analytics


INFOGRAPHIC: 5 Things to Look For in a Social Data Platform

By Derek Franks  •  August 13, 2018


With hundreds of millions of user-created posts being published to the web every minute, you need to find a way to harness all the data and use it to benefit your business.

 

You may rush quickly into finding a easy or cheap social analytics tool, but without the right vetting you could miss out on important aspects and features of a quality tool that will help tell you everything you need to know.

 

From social media scheduling to social...

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Topics: social media research, social media data, social media tools, social media analytics


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