Accurate audience segmentation requires a ton of work and often involves unreliable methods.Brands frequently miss
the correct data on audiences, and that leads to a mountain of problems: bad audience segmentation can doom everything from customer targeting, advertising, product innovation, and competitive advantages.The insights available through social listening go beyond demographics to implement
psychographic segmentation. Paired with...
How to Build Powerful Audience Segments with Better Insights
By Derek Franks • December 9, 2019
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Topics: social media, audience segment, audience, social media listening, social listening, consumer research, social listening tools, competitive analysis, social listening data, demographics, buyer personas, customer personas, target audiences, how to use social listening, audience segments, audience segmentation, psychographics
Social Insights and Online Review Data Reveal Latest Consumer Tech Trends
By Derek Franks • November 12, 2019
The Internet of Things revolution is transforming industries everywhere - from transportation and manufacturing to healthcare and retail. But it’s consumer electronics that has totally upended everyone’s lives -- voice assistants, smart TVs, thermostats, robot vacuums-- even smart light bulbs.
So, what top consumer tech trends for 2020 and beyond do you need to know? Here’s a snapshot:
- Consumers are expected to spend $140B on IoT in 2020...
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Topics: social listening, consumer research, competitive analysis, social listening data, digital marketing, social media analytics, tech, text analytics, how to use social listening, audience segments, audience segmentation, reporting, analytics, technology
Crafting Awesome Real-Time Social Insight Reports: The Step-by-Step Guide to Infegy Canvas
By Ali Nilsen • October 23, 2019
Every brand has a story waiting to be told.
The brand story can’t be written without the right data to guide it.
If you’re an analyst or strategist on a brand team, you know the importance of conducting accurate analysis. But you’re probably also far too familiar with how time consuming and complicated collecting and presenting that data can be.
It doesn’t have to be this way.
Our one-of-a-kind reporting dashboard, Infegy Canvas, helps...
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Topics: social media dashboards, social media data, social listening, social media tools, social listening tools, Report, social media analytics, how to use social listening, reporting, analytics
Healthy Lifestyles Report: Social Data Reveals Health and Wellness Consumer Insights
By Derek Franks • September 24, 2019
Health and wellness is a $4.2 trillion industry.
That means your health isn’t just a lifestyle goal. It’s an economy.
With access to a whole new assortment of food choices, supplements, niche exercise options, mindfulness and mental health practices, health and wellness impacts all areas of our lives from daily routines to new experiences.
This evolution translates into dollars. Here’s how much consumers spent in one year:
- $702 billion on...
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Topics: social media intelligence, advertising, social listening, social media marketing, social listening tools, social listening data, social media analytics, healthcare, how to use social listening, audience segments, audience segmentation, health and fitness, health and wellness, diet trends
6 Surprising Problems Social Listening Can Solve for Your Brand or Business
By Derek Franks • September 9, 2019
Not all social analytics tools are created equal.
There are a seemingly endless number of solutions; the lists of bells and whistles goes on and on.
But what many social data platforms often fail to do is translate to other key business efforts for your overall strategy.
Social listening tools, however, are different. They’re capable of providing the often-missed context for solving some of your more perplexing marketing and advertising...
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Topics: social media, market research, social media listening, advertising, branding, social listening, marketing strategy, social listening tools, social listening data, digital marketing, social media analytics, campaign analysis, how to use social listening
The Ultimate Report on Beauty and Cosmetics Consumer Trends in 2019
By Derek Franks • August 26, 2019
Natural. Organic. Healthy.
These terms now drive buying habits in all types of consumer goods markets. Nowhere is this more evident than in the beauty, cosmetics, and hygiene industries.
The data is clear: natural beauty is the best beauty in 2019 and beyond.
Our social insights report for the beauty industry is your official guide to the latest consumer trends in the beauty and cosmetics industry.
What do people want most in their...
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Topics: social media, beauty, audience segment, advertising, branding, social media data, social listening, consumer research, competitive analysis, competitive intelligence, social listening data, digital marketing, social media analytics, campaign analysis, how to use social listening, cosmetics, audience segments, audience segmentation
Customers Need to be Heard: A Conversation with Infegy's Mark Calcote
By Derek Franks • August 13, 2019
Your customers are the lifeblood of your business.
They rely on you to get whatever it is you offer.
You rely on them to keep your business in business.
This is a principle that we live by. We’ve always made it a goal of providing the most value possible for the people who work with us as client partners.
Whether it’s providing the industry-leading social listening tool, or always taking customer feedback seriously, we recognize that...
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Topics: marketing, social media, market research, client, branding, customer relationships, social listening, social listening tools, customer success
Why Instagram Analytics on Audiences Are So Crucial (With Brand New Data)
By Derek Franks • July 22, 2019
Is your team finding the right insights on the right channels for your marketing and customer experience strategies?
60% of U.S. adults are on Instagram.
That means there is more than enough important information and insight to glean from analyzing the platform’s 1 billion+ users.
The photo-centric app is rapidly becoming one of the most used social channels. And that makes it an incredibly powerful medium for business… if you know how to...
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Topics: social media, social media strategy, sentiment analysis, social media data, social listening, consumer research, social media tools, social media marketing, marketing strategy, social listening tools, digital marketing, social media analytics, instagram, instagram analytics
How We Use Social Listening Insights to Build Our Reports in 10 Steps
By Kristin Haynes • July 10, 2019
One important task for your team is reporting.
Your life might look like a lot of this: 📊📉📈
Whether it’s conducting market research, tracking campaigns, researching audience segments, analyzing brand health, improving products or other types of data-driven analysis, building reports is time consuming, challenging and not always fool-proof.
How do you get the best data on your research topic, and how do you get that data into a beautiful...
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Topics: sentiment analysis, social listening, consumer research, social media tools, social media marketing, marketing strategy, social listening tools, metrics, social listening data, digital marketing, customer personas, target audiences, Report, social media analytics, campaign analysis, text analytics, shopping, healthcare, text analysis, Gen Z
How to Use Social Listening Data for Your Brand or Business: The Complete Guide
By Derek Franks • June 18, 2019
Finding the right consumer insights and marketing analytics for your brand or business sometimes feels like trying to climb a steep mountain.
You can see the summit, but you have no idea what analytics tools to use to get there. You certainly don’t want to go without tools. You’re not crazy! But your backpack is getting full, and it’s a mess in there.
How do you find a solution to get you the right insights on your customers, your...
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Topics: social media, market research, social listening, marketing strategy, social listening tools, metrics, competitive analysis, competitive intelligence, social listening data, digital marketing, customer success, demographics, buyer personas, customer personas, target audiences, social media analytics, tech, pharmaceutical, text analysis
How Consumer Experience Agency Barefoot Proximity Uses Social Listening for Key Insights
By Derek Franks • June 12, 2019
Consumer experience strategy agency Barefoot Proximity knows a thing or two about using technology to help brands win big with data.
Their Strategy and Channel Integration teams use over 380 different tools to find those all-important insights to lead brands to accurate data-driven strategies.
One way they do this? They leverage the game-changing, a.i.-driven social listening insights from tools like Infegy Atlas to uncover hidden trends,...
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Topics: market research, sentiment analysis, community management, social listening, consumer research, marketing strategy, social listening tools, competitive analysis, digital marketing, demographics, target audiences, social media analytics, campaign analysis, text analytics, text analysis
Who is Gen Z? Exclusive New Data Reveals 7 Personas & How To Connect
By Derek Franks • April 11, 2019
Years ago, you read an article that showed up in your email inbox that told you that it’s time to stop worrying so much about millennials.
“Gen Z is the new millennials!” it exclaimed.
Since then, you and your team have been trying-- often unsuccessfully-- to dig in and understand the on-the-rise segment of new audiences who are on the precipice of being major players in the market everywhere.
The problem is, when analyzing Gen Z, you cannot...
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Topics: advertising, social media research, social listening, consumer research, social listening data, customer personas, target audiences, Report, social media analytics, GenZ, Gen Z
Brand New Consumer Insights for the Healthcare and Pharma Industry
By Infegy Research Team • March 6, 2019
When it comes to healthcare, what topics does an average consumer care about most? How do they talk about how their healthcare experiences online? What impacts their daily lives most?
From regular doctor’s visits to the management of longer-term illnesses, the pharmaceutical and healthcare industries touch all of our lives in important ways.
People from all walks of life discuss their various healthcare customer experiences online, leaving a...
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Topics: audience segment, social listening, social listening tools, social listening data, digital marketing, demographics, Report, text analytics, pharmaceutical, pharma report, healthcare
40 Amazing New Insights on the Retail Industry, Shopping Trends + More
By Infegy Research Team • February 12, 2019
If you’re on a team for a retail brand, you know all too well the ups and downs of trying to stand out in a rapidly evolving market.
The confluence of technology, changing consumer habits, and the open access customers have to brands has turned the retail industry on its head.
Add on the ever-increasing choices people have to pick brands they love, and you have a recipe for an obstacle that even the most seasoned retail brands are challenged...
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Topics: social media, market research, retail, social media market research, social listening, consumer research, social listening data, shopping
Super Bowl Ads 2019: Social Data Analysis of Global Audience Reactions
By Derek Franks • February 4, 2019
As the game between the New England Patriots and Los Angeles Rams kicked off, many of the hundreds of millions of viewers around the world were dialed in for football. Many other viewers were anticipating the commercials more.
While lackluster action on the field may have put a damper on your Super Bowl party, perhaps it was those commercials that could be the saving grace.
This is the biggest advertising day of the year each and every year....
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Topics: advertising, sentiment analysis, social listening, consumer research, social listening data, super bowl, social media analytics, campaign analysis
Analyzing Gen-Z Pinterest Users with Social Listening
By Derek Franks • January 22, 2019
You may be like a lot of other business, research or agency team members out there, often finding yourself asking: “who the heck are these Gen-Z people?!”
Those belonging to Generation Z, born between 1995 and 2013, are a puzzle. But they are a puzzle worth solving. Why? Because they are starting to spend money.
What do they want? What do they talk about online? How do they buy? It’s a mystery. The answers to the riddle lie on social media,...
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Topics: social media, audience segment, social media strategy, social media data, social listening, social media marketing, social listening data, demographics, target audiences, social media analytics, pinterest
2018 in Review: Analyzing Billions of Online Posts with Social Listening
By Derek Franks • January 8, 2019
---
Time to bid 2018 adieu.
As we reign in a new a year, it’s important for brands and business teams to shift gears and turn their top focus to getting to know customers and consumers, their changing preferences and buying behaviors, and the evolution within various industries.
We can talk all day about how important this research is. But that isn’t the goal of this article.
Instead, we’re going to do something fun. We’re going to take a...
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Topics: market research, sentiment analysis, social listening, social listening tools, social listening data, social media analytics
Awesome New Instagram Insights and the Secret to Analyzing Audiences
By Derek Franks • December 5, 2018
50 billion photos have been shared on Instagram.
And that barely scratches the surface of how much interaction occurs on the giant social media channel. Instagram is a massive data set of billions of people volunteering information about their lives, activities, interests and feelings toward topics, products and brands.
Regardless of whether or not your brand or business is on Instagram, it’s clear: this social media network offers...
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Topics: social media, market research, social media research, social media strategy, social media data, social listening, social media tools, social media marketing, social listening data, demographics, buyer personas, customer personas, target audiences, social media analytics, text analytics, instagram, Gen Z, instagram analytics
How Social Listening Uses Text Analytics to Find Insight (and Why Accuracy Matters)
By Derek Franks • November 28, 2018
Social media is a giant ocean of feedback.
Billions of people are talking online all over the globe. They’re punching keys on smartphones and laptops and chiming in about their thoughts and feeling about brands, products, experiences, organizations and people.
These billions of voices contain important information to your brand or business.
It isn’t enough to just listen to what people say online,
you have to really understand them.
...
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Topics: social listening, social listening tools, text analytics
REPORT: 4 Things to know about LaCroix, Coke and the Carbonated Beverage Industry
By Infegy Research Team • November 13, 2018
More and more fridges are being stocked with the colorful cans and various flavors from La Croix and similar beverages.
Meanwhile, soda continues to slide down the totem pole in the soft drink space.
It’s no secret. LaCroix has increased its Instagram following from 800 to 157,000 followers since 2016. During that time period, bottled water sales surpassed that of soda sales for the first time.
Things are changing.
People’s tastes and...
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Topics: social listening, social listening data, Report
12 Things We Learned Analyzing Pinterest Pins with Social Listening
By Derek Franks • November 5, 2018
75 billion ideas.
That’s the number of new ideas that have been posted to the popular social media platform Pinterest, according to Omnicore.
There have been billions of online conversations this year alone on Pinterest, part of the 175 billion total Pinterest “pins” all time since the network launched in 2010.
As you’re getting your mind blown by these stats, we should warn...
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Topics: social media, social media research, social media data, social listening, social listening data, pinterest
Will Apple Watch Continue to Lead the Wearable Tech Market? Can Fitbit Keep Up? Social Listening Has Answers
By Derek Franks • October 16, 2018
What’s your step count today?
If that question enters your mind frequently, you’re probably a wearable tech customer.
The device you own, whether it's a smartwatch or a true and blue fitness tracker, has likely provided you with some useful information about your health or helped you connect and communicate better in some way.
We wanted to know: which devices, features, brands, use cases are most utilized by wearable tech customers?
To...
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Topics: social listening, consumer research, social listening data, customer personas, Report, tech
Introducing 5 New Social Listening Features in Infegy Atlas
By Alex Walter • October 10, 2018
Our goal for Infegy Atlas is to give you the data and analytics you need for better and faster consumer insights.
I believe one of the best things about Infegy, is our focus on an agile work environment which allows us to release new features seamlessly and quickly. In our latest round of releases, we took feedback from our clients and added features that you have asked for.
Here they are at a glance:
- Custom Data Analysis - upload your own...
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Topics: infegy atlas, social listening, social listening tools, social listening data
How Nike’s Audiences Reacted to the Colin Kaepernick Campaign (And Why That’s All That Matters)
By Derek Franks • October 9, 2018
In case you’ve been living under a rock… Nike did a thing with ex-NFL star turned advocate Colin Kaepernick.
Some people loved it.
Some people did not love it.
Some people burned their Nikes.
Some people burned their New Balances on accident.
Nike’s new campaign, which launched Labor Day weekend, shows the brand taking a stand with Kaepernick, whose profile is featured in the image with the words “Believe in something, even if it means...
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Topics: audience segment, social listening, social listening data, target audiences, campaign analysis
ANALYSIS: Audience Reactions to 2018’s Biggest TV and Streaming Shows
By Derek Franks • October 2, 2018
Are you really taking advice from a tomato?
Measuring the success or failure of a TV series goes well beyond the review score or looking at viewership numbers. If you really want to gauge the performance of your programming, and understand the true feedback of your viewers, you need details that go further than that.
What ratings, review sites and a certified fresh score won’t tell you is what people actually think about the content they are...
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Topics: entertainment, social listening, social listening tools, social listening data
