Consumer experience strategy agency Barefoot Proximity knows a thing or two about using technology to help brands win big with data.
Their Strategy and Channel Integration teams use over 380 different tools to find those all-important insights to lead brands to accurate data-driven strategies.
One way they do this? They leverage the game-changing, a.i.-driven social listening insights from tools like Infegy Atlas to uncover hidden trends,...
Topics: market research, sentiment analysis, community management, social listening, consumer research, marketing strategy, social listening tools, competitive analysis, digital marketing, demographics, target audiences, social media analytics, campaign analysis, text analytics, text analysis
Years ago, you read an article that showed up in your email inbox that told you that it’s time to stop worrying so much about millennials.
“Gen Z is the new millennials!” it exclaimed.
Since then, you and your team have been trying-- often unsuccessfully-- to dig in and understand the on-the-rise segment of new audiences who are on the precipice of being major players in the market everywhere.
The problem is, when analyzing Gen Z, you cannot...
Topics: advertising, social media research, social listening, consumer research, social listening data, customer personas, target audiences, Report, social media analytics, GenZ, Gen Z
When it comes to healthcare, what topics does an average consumer care about most? How do they talk about how their healthcare experiences online? What impacts their daily lives most?
From regular doctor’s visits to the management of longer-term illnesses, the pharmaceutical and healthcare industries touch all of our lives in important ways.
People from all walks of life discuss their various healthcare customer experiences online, leaving a...
Topics: audience segment, social listening, social listening tools, social listening data, digital marketing, demographics, Report, text analytics, pharmaceutical, pharma report, healthcare
If you’re on a team for a retail brand, you know all too well the ups and downs of trying to stand out in a rapidly evolving market.
The confluence of technology, changing consumer habits, and the open access customers have to brands has turned the retail industry on its head.
Add on the ever-increasing choices people have to pick brands they love, and you have a recipe for an obstacle that even the most seasoned retail brands are challenged...
Topics: social media, market research, retail, social media market research, social listening, consumer research, social listening data, shopping
As the game between the New England Patriots and Los Angeles Rams kicked off, many of the hundreds of millions of viewers around the world were dialed in for football. Many other viewers were anticipating the commercials more.
While lackluster action on the field may have put a damper on your Super Bowl party, perhaps it was those commercials that could be the saving grace.
This is the biggest advertising day of the year each and every year....
Topics: advertising, sentiment analysis, social listening, consumer research, social listening data, super bowl, social media analytics, campaign analysis
You may be like a lot of other business, research or agency team members out there, often finding yourself asking: “who the heck are these Gen-Z people?!”
Those belonging to Generation Z, born between 1995 and 2013, are a puzzle. But they are a puzzle worth solving. Why? Because they are starting to spend money.
What do they want? What do they talk about online? How do they buy? It’s a mystery. The answers to the riddle lie on social media,...
Topics: social media, audience segment, social media strategy, social media data, social listening, social media marketing, social listening data, demographics, target audiences, social media analytics, pinterest
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Time to bid 2018 adieu.
As we reign in a new a year, it’s important for brands and business teams to shift gears and turn their top focus to getting to know customers and consumers, their changing preferences and buying behaviors, and the evolution within various industries.
We can talk all day about how important this research is. But that isn’t the goal of this article.
Instead, we’re going to do something fun. We’re going to take a...
Topics: market research, sentiment analysis, social listening, social listening tools, social listening data, social media analytics
50 billion photos have been shared on Instagram.
And that barely scratches the surface of how much interaction occurs on the giant social media channel. Instagram is a massive data set of billions of people volunteering information about their lives, activities, interests and feelings toward topics, products and brands.
Regardless of whether or not your brand or business is on Instagram, it’s clear: this social media network offers...
Topics: social media, market research, social media research, social media strategy, social media data, social listening, social media tools, social media marketing, social listening data, demographics, buyer personas, customer personas, target audiences, social media analytics, text analytics, instagram, Gen Z, instagram analytics
Social media is a giant ocean of feedback.
Billions of people are talking online all over the globe. They’re punching keys on smartphones and laptops and chiming in about their thoughts and feeling about brands, products, experiences, organizations and people.
These billions of voices contain important information to your brand or business.
It isn’t enough to just listen to what people say online,
you have to really understand them.
...
Topics: social listening, social listening tools, text analytics
More and more fridges are being stocked with the colorful cans and various flavors from La Croix and similar beverages.
Meanwhile, soda continues to slide down the totem pole in the soft drink space.
It’s no secret. LaCroix has increased its Instagram following from 800 to 157,000 followers since 2016. During that time period, bottled water sales surpassed that of soda sales for the first time.
Things are changing.
People’s tastes and...
Topics: social listening, social listening data, Report
75 billion ideas.
That’s the number of new ideas that have been posted to the popular social media platform Pinterest, according to Omnicore.
There have been billions of online conversations this year alone on Pinterest, part of the 175 billion total Pinterest “pins” all time since the network launched in 2010.
As you’re getting your mind blown by these stats, we should warn...
Topics: social media, social media research, social media data, social listening, social listening data, pinterest
What’s your step count today?
If that question enters your mind frequently, you’re probably a wearable tech customer.
The device you own, whether it's a smartwatch or a true and blue fitness tracker, has likely provided you with some useful information about your health or helped you connect and communicate better in some way.
We wanted to know: which devices, features, brands, use cases are most utilized by wearable tech customers?
To...
Topics: social listening, consumer research, social listening data, customer personas, Report, tech
Our goal for Infegy Atlas is to give you the data and analytics you need for better and faster consumer insights.
I believe one of the best things about Infegy, is our focus on an agile work environment which allows us to release new features seamlessly and quickly. In our latest round of releases, we took feedback from our clients and added features that you have asked for.
Here they are at a glance:
Topics: infegy atlas, social listening, social listening tools, social listening data
In case you’ve been living under a rock… Nike did a thing with ex-NFL star turned advocate Colin Kaepernick.
Some people loved it.
Some people did not love it.
Some people burned their Nikes.
Some people burned their New Balances on accident.
Nike’s new campaign, which launched Labor Day weekend, shows the brand taking a stand with Kaepernick, whose profile is featured in the image with the words “Believe in something, even if it means...
Topics: audience segment, social listening, social listening data, target audiences, campaign analysis
Are you really taking advice from a tomato?
Measuring the success or failure of a TV series goes well beyond the review score or looking at viewership numbers. If you really want to gauge the performance of your programming, and understand the true feedback of your viewers, you need details that go further than that.
What ratings, review sites and a certified fresh score won’t tell you is what people actually think about the content they are...
Topics: entertainment, social listening, social listening tools, social listening data
Nearly 2.8 billion people will be regular social media users in 2019. And even more people are talking elsewhere on the web.
People have a lot to say about your brand, business, or relevant topics to you. You need to listen to them. But are you listening in the right places? That’s a question we ask quite a bit around here.
>>Did you know Reddit has 270 million unique visitors/month, 18 billion pageviews/month, which now puts them ahead of...
Topics: market research, social listening, social listening tools
Remember when watches were just for telling time?
Neither do we. High-tech wearables like Smartwatches and fitness bands are the new norm for people to buckle around their wrist. And they are ever-growing in popularity for consumers, serving the purpose of both design and function.
Fitness trackers and Smartwatches both have their top features and benefits, and passionate users have a lot to say about what they love about their devices. But...
Topics: market research, social listening, social listening data
Are you a numbers freak? Do you nerd out on data about brands and getting into the nitty gritty of brand strategy and campaign analysis? Do you work for an agency or brand and are constantly on the lookout for better insights on customers?
You’re in the right place. We’re just like you.
And because we share your affinity for an abundance of bar graphs and pie charts, we’ve created the ultimate social insights report for some of the world’s...
Topics: advertising, social listening, social listening data
What consumer insights can advertising and market research agencies learn for their top brands?
More than ever before. Social listening provides a deep view into the world of consumers within specific industries and about brands, companies, products, influencers and competitors. Using the data mined from all corners of the web, agencies can leverage listening to uncover little-known or often-missed information to better understand the...
Topics: advertising, social listening, metrics, competitive analysis, digital marketing, Report
211 million pieces of user-generated content are created online every minute. People are talking, and they have a lot to say that’s important to you.
But people don’t just sound off on social media.
There are dozens of different mediums people turn to to provide feedback and details about their experiences online.
These include places like blogs, forums, articles, news stories, article comments, and review sites. All of these are in...
Topics: social media, audience, social listening, customers, target audiences
People are talking about brands and entities now more than ever online. They’re talking about you.
Because of this, you have access to insights about the most important people to your business, client, marketing or research team.
For decades, the most difficult challenge of finding such crucial data about consumers has been missing elements that would make these teams’ lives easier: speed, efficiency, accuracy and flexibility. In short:...
Topics: social listening, social listening data
You need data to inform your marketing strategy.
There’s no successful marketing, advertising or brand strategy that comes without numbers.
But what numbers are the right ones? Good question.
That’s what led us to write one of our blog posts: “5 Social Listening Metrics For Your Strategy.” And now we’ve compiled these metrics in a fun infographic overview for a quick read, which you’ll find below.
We believe in harvesting the right data from...
Topics: social listening, marketing strategy
In one of our most popular blog posts, we set up the 25 questions social listening can help you answer. With the overwhelming response we got from that blog post, we thought we would expand on those 25 questions. In this post we are tackling our next important question: what are your customers’ interests?
The race is on to better understand consumers and consumer behavior in order to keep up with your industry and stay ahead of competitors.
...
Topics: market research, social listening, consumer research, social listening tools
You’re in a meeting with your team going over the strategy for your brand or client. The goal: figure out the next chapter of your story.
Whether you’re beginning a new campaign, looking at the results of a rebrand, starting a new company, or somewhere in between, you’re tasked with gaining an understanding of who your company is, who your audiences are, and how you’re going to reach your customers with the right message.
The importance of...
Topics: strategy, social listening, marketing strategy, social listening data
The last time you looked into your crystal ball to try and predict or understand your customers, did you see a foggy purple cloud of nothingness? Pretty frustrating, right?
Where tarot cards and palm reading might fail us, technology comes through.
One of your biggest challenges is figuring out what customers think of your product or service and addressing their needs, feelings and pain points.
What did buyers think of that product,...
Topics: social listening, social listening tools, social listening data
