You’re in a meeting with your team going over the strategy for your brand or client. The goal: figure out the next chapter of your story.
Whether you’re beginning a new campaign, looking at the results of a rebrand, starting a new company, or somewhere in between, you’re tasked with gaining an understanding of who your company is, who your audiences are, and how you’re going to reach your customers with the right message.
The importance of...
Topics: strategy, social listening, marketing strategy, social listening data
The last time you looked into your crystal ball to try and predict or understand your customers, did you see a foggy purple cloud of nothingness? Pretty frustrating, right?
Where tarot cards and palm reading might fail us, technology comes through.
One of your biggest challenges is figuring out what customers think of your product or service and addressing their needs, feelings and pain points.
What did buyers think of that product,...
Topics: social listening, social listening tools, social listening data
In one of our most popular blog posts, we set up the 25 questions social listening can help you answer. With the overwhelming response we got from that blog post, we thought we would expand on those 25 questions. In this post we are tackling our first question: 1. What do your customers want?
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The online data available to marketers, advertisers, researchers, analysts and strategists has totally changed the game in audience and persona...
Topics: social listening, social listening tools, social listening data, customers
People spent a combined $1.6 trillion on global travel in 2017. It’s no secret: globetrotting is a lucrative business.
And one thing is for certain: the popularity of travel is not going to drop anytime soon. According to Deloitte, the number of global international departures increased from 600 million to 1.3 billion in the last two decades. And the trend is expected to continue to rise in 2018.
With so many people taking off for new...
Topics: social listening, consumer research, social listening data, travel
The world’s most popular brands-- Apple, Google, Amazon-- have something in common: they all make great products and services that people now depend on.
They revolutionized their industries, then revolutionized them again and again, which has kept consumers dialed in and interacting with them every day at all hours of the day.
But being popular isn’t the same as being trusted.
Although there is a lot of crossover, as you’ll see, the most...
Topics: brand perception, social listening, artificial intelligence
The rise of the machines is here. Artificial intelligence is now a mainstay within our everyday technology. To ignore it is to fail.
Brands are recognizing more and more the importance of not only making sure that A.I. is a careful consideration when implementing their strategies, but also that they need to actively use this intelligence themselves to their business advantage.
This leaves no doubt: your brand needs to be fully adapted to compete...
Topics: social listening, digital marketing, machine learning, artificial intelligence
Listening is the new monitoring.
Today’s best marketers make it a point to listen to what people have to say, but more importantly also how they feel.
The previous hallmark method of listening in which brands engage and respond to people who follow them, known as monitoring, is still an important aspect to any marketing strategy and customer service strategy. But in this noisy, convoluted, ever-changing world, it’s not enough.
We need to...
Topics: social media, social listening, digital marketing
ICYMI: We’re passing along a roundup of some recent content that covers the topics related to how to apply social listening data:
Even if you have the best information in the world, it matters not if you don’t know what to do with it.
Collecting consumer data through social media research is a deeply intuitive way to gain a better understanding of your brand or business’ place in the marketplace, who your customers and prospects are, or what...
Topics: social listening, social listening data
The digital revolution over the past decade has completely changed us as a society. It changed the way we interact. It changed the way we buy. It changed how we live our lives.
Marketers, advertisers and businesses in general were forced to change their approach to meet the new ways we communicate head-on.
While this has created scores of new challenges that didn’t exist 10 years ago, it has also opened many doors and provided us with...
Topics: social listening, competitive analysis, competitive intelligence
You may be surprised to learn that social media analysis and audience research is as important to a B2B organization as it is to consumer-facing brands.
While companies who sell to other businesses have different targets and take prospects on a more complex path through the buyer’s journey, there are a score of advantages to be had with better online research.
It is true, conducting social listening and research will differ from how...
Topics: social listening, b2b
The remarkable thing about marketing technology and social intelligence is the far-reaching access to data that can be applied to so many aspects of business, marketing and advertising strategies.
There are tons of different and innovative ways to utilize consumer insights that brands and businesses need to take advantage of and are likely missing out on.
Social and digital marketing strategy teams are huge benefactors of social media tools...
Topics: social media, market research, social media research, social listening, consumer research, social listening tools
ICYMI: The insights to be gained from using marketing technology are far reaching and actionable. If you’re a marketer, advertiser, analyst, consultant or customer research professional, you’re probably constantly looking for better, more intuitive data. Metrics from social listening provide such an opportunity.
We’ve been focusing a lot lately on strategy and tactics, taking a look at key elements of better understanding audiences and...
Topics: social media data, social listening, social listening tools, metrics
Today's shopping experience is a cutthroat battle for consumer spending dollars at many different touch points as new ways of simplify how we buy our must-have items and gifts have turned the retail industry on its head.
While brick-and-mortar retail brands continue to compete for foot traffic, and e-commerce entities are overtaking them for shopping, a key component to garnering new and repeat buyers is more important than ever: understanding...
Topics: retail, social listening, consumer research, digital
Listeners are the cool kids on the block. They are the ones who excel in society, at work, in the classroom and in relationships. Everyone loves a good listener.
Now, you’ve committed your team to being better listeners or help your clients be better listeners. Your brand or business is ready to be a listening-first organization.
The people that matter-- your customers, clients, fans, followers, patients or subscribers-- want to be heard....
Topics: social media, social media data, social listening, social media tools, social listening tools
Justin Graves, CEO at Infegy
This calls for a celebration. We’re making some pretty big changes to the Infegy Atlas experience that you need to check out.
With this major update to our social listening platform, which enables marketers, analysts, consultants, and strategists to discover and collect need-to-know insights about audiences, consumers, and competitors, you’ll find some pretty snazzy new bells and whistles.
The latest version...
Topics: infegy atlas, social listening, social listening tools
Marketing strategists have a big role. Not only in scope and bandwidth, but also in business impact.
It’s their research, analysis, and data-driven idea creation that can help lead teams to the marketing strategies that drive brand growth and help companies connect with new customers.
Having worked on teams with some great strategists, I’ve experienced first hand the challenges faced and opportunities created by strategists. I’m all in on...
Topics: audience segment, social media strategy, social listening, marketing strategy
Numbers never lie. I like to use this phrase a lot when working with teams on marketing strategies. Regardless of what your objectives are within your marketing strategy, you need that strategy to be data-driven.
The quickest way to failure for advertisers and marketers is to carry on without data, performance measurement and benchmarks to guide your team. I’d argue that the most essential data is that about your customers, prospects, online...
Topics: social media, market research, social listening, consumer research
