The Social Media Intelligence Blog

Insights on social media intelligence, marketing, and consumer insight

The Social Listening Blog

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How We Built Audience Personas for Crocs - the Hottest Trend in Shoes - Using Social Listening

By Nicole Yancy  •  November 23, 2021


Holy hole-filled shoes, batman! Crocs are back.

 

Crocs garnered a 30% increase in social conversation in the past year and grew their revenue 73% from 2020 to 2021. Surprising right? The ugly step-sister of the shoe universe has suddenly, and loudly, taken social media by storm.

 

But who are the people driving this trend? How can we find out who this brand appeals to and what about their lives and lifestyles makes Crocs -- a once highly-niche...

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Topics: social listening, social listening tools, customer personas, social media analytics, how to use social listening, audience segments, audience segmentation, social personas


The Beginner’s Guide to Spotting Consumer Trends Early

By Derek Franks  •  November 16, 2021


Avocado toast. The Instagram Aesthetic. Milk Crate Challenge. You know them. They exploded onto the cultural landscape with hardly any warning and became mainstream seemingly overnight. Some are still around. Some, thankfully, are not.

 

In 2021 and beyond, consumer trends don’t wait around until you’re ready. They become TikTok famous, and then it’s the next big thing. To find a trend early, you almost need superpowers.

 

If you’re on a brand...

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Topics: social media intelligence, market research, social media market research, social data research tool, social media research, social listening, consumer research, social listening data, social media analytics, how to use social listening, consumer trends


5 Key Factors for Social Media Audience Segmentation

By Derek Franks  •  October 18, 2021


If identifying or analyzing online audience segments is part of your day-to-day, whether it be for a brand, business, or agency, you need to use more than your typical online analytics.

 

You need accurate data - not assumptions. And you also need actionable data. The number of Twitter followers or how many likes a tweet got doesn’t help.

 

Audience segments can be focused on more than just age and gender. You’ll want to look beyond...

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Topics: social media, market research, social listening, consumer research, social media tools, social listening data, target audiences, social media analytics, how to use social listening, audience segments, audience segmentation


How Social Listening Uses Text Analytics to Find Insight (and Why Accuracy Matters)

By Derek Franks  •  August 20, 2021


Social media is a giant ocean of feedback.

 

Billions of people are talking online all over the globe. They’re punching keys on smartphones and laptops, chiming in about their thoughts and feelings about brands, products, experiences, organizations, and people.

These billions of voices contain important information about your brand or business.

It isn’t enough to just listen to what people say online; you have to really understand them.

 

...

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Topics: social listening, social listening tools, text analytics


15  Product Trend Questions Social Listening Can Answer

By Derek Franks  •  June 28, 2021


One of the top questions we get asked about our social listening platform is: “how can we use this data?” Well, one of the biggest, top-secret ways to use social listening is for predictive analytics.

 

Believe it or not, social data shouldn’t just focus on performance and past data. Instead, you can actually use social insights to look into the future! 🔮

 

Our best guess is that 99% of social analytics users aren’t using social data in this...

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Topics: social media data, social listening, social listening tools, social listening data, social media analytics, how to use social listening, consumer trends, predictive analysis


Who are the World’s Most Trusted Brands and Why? (Updated for 2021)

By Derek Franks  •  May 25, 2021


Many of you out there may wonder: “is my company trusted?” In fact, it’s a question that leads many of our client partners to look into our social listening platform to find out.

 

It’s a critical question because if people trust your brand, they will buy it. But not just that. They will buy it again. They may even become brand advocates or super fans. But, if you lose their trust, they may purposefully avoid you.

 

Luckily, brand trust is...

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Topics: social media, brand perception, advertising, branding, social media data, social listening, marketing strategy, social listening tools, social listening data, artificial intelligence, consumer trends, brand trust


TikTok Influencers: A Quick and Easy Introductory Guide

By Derek Franks  •  April 13, 2021


You’re ready to invest in a TikTok influencer strategy. That’s a good move. Every type of consumer and customer is on TikTok (so you can dispel the notion that it’s only kids who don’t buy things).

 

TikTok is a melting pot of enthusiastic content creators and consumers talking about brands and products they love, which  have powerful influence on buying habits and purchase decisions.

 

This red hot social media platform allows you to identify...

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Topics: social media, advertising, branding, social media data, social listening, social media tools, social listening tools, social listening data, social media analytics, how to use social listening, influencers, influencer analysis, influencer campaigns, influencer campaign analysis, TikTok, TikTok data, TikTok social listening, TikTok influencers, tiktok analysis


Why Employees Are the Biggest Brand Opportunity on TikTok

By Derek Franks  •  March 3, 2021


What if your team had a fleet of influencers ready to promote your brand on the hottest social media platform out there?What if we told you, you’ve already hired those influencers?! TikTok is the channel your brand can’t afford to ignore. And your employees are the influencers that can propel and transform your brand strategy and perception on TikTok.

 

In our new TikTok analytics report revealing TikTok trends and brand opportunities, you’ll...

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Topics: social media, social listening, social media tools, social listening tools, social listening data, social media analytics, influencers, TikTok, employees


Super Bowl Commercials 2021: Interactive Report Card with Audience Reactions and Analysis

By Infegy Research Team  •  February 8, 2021


How did global audiences react to this year’s Super Bowl commercials? Did the ads resonate with viewers enough for them to chime in online?

 

The answers are below. Not just any answers. Data-driven answers. These aren’t hot takes from some blogger who thinks they’re in the know. This isn’t a commercials review either (although we have our opinions).

 

This is the official breakdown of how millions upon millions of people discussed their...

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Topics: advertising, sentiment analysis, social listening, consumer research, social listening data, super bowl, social media analytics, campaign analysis, super bowl commercials


Pets, Pet Parents, and Puppy Influencers: How Consumers Shifted Pet Ownership in 2020

By Nicole Yancy  •  January 27, 2021


In an uncertain time, one thing is for certain: pets will always be there for us.

 

With dramatic shifts happening across the consumer landscape, pet care is undergoing its own evolution.

 

Brands in the pet industry or who are trying to reach pet owners need to know how consumers are spending, what their experiences are, what or who influences them, and which products, foods, and treatments matter to pet owners.

 

Inside our latest - and...

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Topics: branding, social media research, social media strategy, social media data, social listening, social listening tools, social listening data, healthcare, how to use social listening, pet care, pet industry


Are You Analyzing Social Data Wrong? State of Social Media 2021: Part 2

By Derek Franks  •  January 5, 2021


Is your team missing key insights on your online audiences? You might not be considering how consumers talk on different social media channels.

 

Here’s what you should know:

 

  • consumers talk differently about your brand and their lives depending on the channel
  • there’s a discrepancy in documented users and active users on social channels
  • social listening helps you listen across all the channels for brand mentions including review sites, social...
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Topics: social media, social media strategy, social media data, social listening, social listening tools, social listening data, social media analytics, analytics


State of Social Media 2021 - Part 1: What Social Analytics Can Teach You About Consumer Behavior

By Derek Franks  •  November 30, 2020


The online conversations that take place across the social media landscape reveal how audiences express themselves in different ways depending on the channel.

 

Think about it: Instagrammers are enthusiastic about sharing lifestyle experiences. Reddit users turn to the forum-based platform to sound off on their heated opinions. Pinterest is for sharing ideas and inspiration, and Facebook is great for finding deals and new promos.

 

Inside the...

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Topics: social media, sentiment analysis, social media data, social listening, competitive analysis, social listening data, social media analytics, instagram, instagram analytics, consumer trends


Consumer Experiences in a Pandemic World: What Brands Need to Know

By Derek Franks  •  October 26, 2020


Like it or not, 2020 changed consumers. Possibly for good. The sooner you accept it and adapt, the better.

 

The pandemic upended normal life and crushed supply chains, presenting new and often unwelcome obstacles for businesses everywhere. No where else was this more felt than in retail, shopping and Ecommerce.

 

These anxious times make it incredibly difficult to predict how consumers have changed or will change their behaviors. It’s opened...

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Topics: retail, advertising, branding, social media data, social listening, consumer research, social listening tools, social listening data, social media analytics, consumer trends, online shopping, brand strategy, ecommerce, customer experience


7 Proven Tips to Better Track Your Social Media Campaigns with Social Listening

By Derek Franks  •  October 6, 2020


If you work on or with a social media team, you know all too well the challenge of measuring the performances of your campaigns.

 

How do you fight through the noise to truly understand the success of your social campaigns and relate it to the overall performance of your brand or campaign?

There’s no shortage of “best practices” articles out there, but what you need is a best tool to match those best practices.

 

That’s how social listening...

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Topics: social media, social media dashboard, social media data, social listening, social listening tools, social listening data, social media analytics, campaign analysis, how to use social listening, analytics


Social Insights Reveal New Consumer Truths About Dads

By Derek Franks  •  September 22, 2020


Dad… just when you think you know him, right? He’s always got a new hobby, a new venture, or a new fad that he’s into.

 

As it turns out, though, “Dad” isn't a one-size-fits-all term. Dads exist in many different forms and have different interests, beliefs, values, parenting styles, and hobbies.  But one thing all dads have in common? The kids. Being a dad impacts everything they do - how they behave, what they believe, and what they buy.

 

...

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Topics: social media data, social listening, social listening tools, social listening data, buyer personas, customer personas, social media analytics, how to use social listening, audience segments, audience segmentation, dads, personas, social personas


Introducing Narratives, Clustering, TikTok Analysis + More New Social Listening Features in Infegy Atlas

By Infegy Research Team  •  August 26, 2020


Getting into the minds of consumers is no easy task. You need the right tools to understand what consumers say - and why. 

 

The brand new version of the premier social listening platform, Infegy Atlas, is built with that core objective in mind: helping you make better sense of the noisy world of online conversations and find the insight hiding within the chaos.

 

So, let’s get you acquainted.

Here’s what’s packed into the all new version of...

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Topics: social media dashboards, social media, social media research, infegy atlas, social listening, social listening tools, social listening data, social media analytics, topics analysis, topic clusters, TikTok


How to Find CPG Insights with Social Listening

By Nicole Yancy  •  July 29, 2020


The ultimate challenge for CPG brands: understanding why people choose one product over the other.  Is it the packaging? The ingredients? The flavors? Or does it have to do with something more profound?

Social listening insights can help pinpoint how people buy and what drives them to the choices they make. Our brand new report on CPG trends reveals key data on consumer experiences, preferences and cravings.

 

In this article, we will take a...

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Topics: social media, market research, branding, product research, social listening, consumer research, social listening tools, social listening data, how to use social listening, consumer trends, CPG, grocery


How Key Social Listening Metrics Can Drive Your Brand

By Derek Franks  •  July 16, 2020


Our friends at Interbrand just launched their powerful new research report, Breakthrough Brands.

 

The report highlights the next generation of world-changing brands—the startups, upstarts, challengers, problem solvers, innovators, and category creators. The Interbrand Breakthrough Brands are changing the way we see and interact with the world.

 

During the process to determine their ultimate list of brands, Interbrand and Infegy worked closely...

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Topics: social media, advertising, branding, social media research, social listening, consumer research, social listening data, Report, social media analytics, how to use social listening


Streaming Trends 2020: 4 Key Questions Answered by Social Listening

By Derek Franks  •  June 24, 2020


Netflix transformed the way we are entertained. You can now stream any show or movie you want to any device as long as you have a decent wifi signal. New innovators are cashing in. Disney+, AppleTV+, HBO Max recently joined Hulu and Amazon Prime Video as competitors to take on Netflix. But whether or not other platforms will ever dethrone the O.G. streaming service remains in question.

 

You now have access to our latest consumer insights...

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Topics: social media, streaming, hbo, netflix, streaming video, social listening, consumer research, social media tools, social listening tools, social listening data, social media analytics, consumer trends, hulu


13 Tips for B2B Social Listening Research

By Ali Nilsen  •  June 10, 2020


Pinpointing b2b conversations with social listening can sound impossible, but it isn’t. Seriously… don’t fret. There are over 1 million social conversations each month using “b2b” or “#b2b” in a post. And that doesn’t even include topics of conversation that don’t use “b2b” at all in the post. This means there’s a sizable volume of conversations containing key consumer insights for b2b researchers to start from. 
 
So, what are some important...
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Topics: social media research, social listening, social media tools, marketing strategy, social listening tools, b2b, social listening data, how to use social listening


How to Build Brilliant Reports Using Social Listening (+ Free Templates)

By Derek Franks  •  May 11, 2020


Your task: find insights on your brand, brand’s campaign, customers, competitors, sales projections, or other key measurements using social data, then use that data in reports.

 

You might already be familiar with how powerful social listening insights can be for your reporting, and that’s definitely a good place to be in. But the great news is, even if you’re experienced with using social listening tools, there are still new and surprising ways...

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Topics: social media intelligence, social media monitoring, market research, sentiment analysis, social media data, social listening, consumer research, social media tools, social listening tools, social listening data, social media analytics, how to use social listening, reporting, analytics, consumer trends


The Secrets to Building Great Social Media Monitoring Queries

By Ali Nilsen  •  April 9, 2020


Social media analysts must constantly sift through enormous amounts of information, and often times, it’s frustrating to deal with irrelevant content that falls outside of the intended research parameters.

I know, I run into these issues on a daily basis. The secret to successful analysis all starts with the search query.

 

Without an appropriate query, the analyzed data might be irrelevant and the end results inaccurate. Fortunately,...

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Topics: social media listening, social listening, consumer research


5 Tips for Analyzing Coronavirus Conversations on Social Media

By Infegy Research Team  •  April 7, 2020


Even with the best crystal ball on the market, no one could have predicted a pandemic would completely upend the way of life for people everywhere. 

 

The Coronavirus, and the disease COVID-19 have rapidly changed people’s experiences- how they consume, feel, buy and live their lives

 

How can you understand how this has impacted people like your customers and adapt in an appropriate way to help and serve them best?

 

While not a crystal ball,...

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Topics: brands, advertising, branding, social listening, consumer research, social listening data, healthcare, consumer trends, coronavirus, health


Quarantine Life: How Consumers Talk About Their Lives While Social Distancing

By Infegy Research Team  •  March 30, 2020


The Coronavirus has moved many people inside their homes transforming how they live, behave, interact, consume and buy.

With one-third of the global population under lockdown, this is a strange time for people that all companies and brands need to better understand.

 

As part of an ongoing series of content helping brands adjust to the current world, below we'll take a look at how people are living their lives. Using social listening, we...

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Topics: brands, advertising, branding, social listening, consumer research, social listening data, healthcare, consumer trends, coronavirus, health


What Brands Need To Know About Coronavirus - Part I: Conversation Overview + Trends

By Infegy Research Team  •  March 24, 2020


It’s an uncertain time. Understanding consumer conversation and how people feel is more important than ever.

 

The coronavirus and the illness COVID-19 has moved into our world and swiftly changed how consumers and brands think, feel and act.

 

It’s disrupted everyone’s lives and transformed our day-to-days in ways no one could have predicted. Making matters worse: rising cases in the United States and Europe and an increasing likelihood of...

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Topics: brands, advertising, branding, social listening, consumer research, social listening data, healthcare, consumer trends, coronavirus, health


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