By Derek Franks • January 8, 2019
Time to bid 2018 adieu.
As we reign in a new a year, it’s important for brands and business teams to shift gears and turn their top focus to getting to know customers and consumers, their changing preferences and buying behaviors, and the evolution within various industries.
We can talk all day about how important this research is. But that isn’t the goal of this article.
Instead, we’re going to do something fun. We’re going to take a...
By Derek Franks • November 28, 2018
Social media is a giant ocean of feedback.
Billions of people are talking online all over the globe. They’re punching keys on smartphones and laptops and chiming in about their thoughts and feeling about brands, products, experiences, organizations and people.
These billions of voices contain important information to your brand or business.
It isn’t enough to just listen to what people say online,
you have to really understand them.
By Alex Walter • October 10, 2018
Our goal for Infegy Atlas is to give you the data and analytics you need for better and faster consumer insights.
I believe one of the best things about Infegy, is our focus on an agile work environment which allows us to release new features seamlessly and quickly. In our latest round of releases, we took feedback from our clients and added features that you have asked for.
Here they are at a glance:
- Custom Data Analysis - upload your own...
By Derek Franks • October 2, 2018
Are you really taking advice from a tomato?
Measuring the success or failure of a TV series goes well beyond the review score or looking at viewership numbers. If you really want to gauge the performance of your programming, and understand the true feedback of your viewers, you need details that go further than that.
What ratings, review sites and a certified fresh score won’t tell you is what people actually think about the content they are...
Nearly 2.8 billion people will be regular social media users in 2019. And even more people are talking elsewhere on the web.
People have a lot to say about your brand, business, or relevant topics to you. You need to listen to them. But are you listening in the right places? That’s a question we ask quite a bit around here.
>>Did you know Reddit has 270 million unique visitors/month, 18 billion pageviews/month, which now puts them ahead of...
In one of our most popular blog posts, we set up the 25 questions social listening can help you answer. With the overwhelming response we got from that blog post, we thought we would expand on those 25 questions. In this post we are tackling our next important question: what are your customers’ interests?
The race is on to better understand consumers and consumer behavior in order to keep up with your industry and stay ahead of competitors.
By Derek Franks • April 3, 2018
The last time you looked into your crystal ball to try and predict or understand your customers, did you see a foggy purple cloud of nothingness? Pretty frustrating, right?
Where tarot cards and palm reading might fail us, technology comes through.
One of your biggest challenges is figuring out what customers think of your product or service and addressing their needs, feelings and pain points.
What did buyers think of that product,...
By Derek Franks • March 19, 2018
In one of our most popular blog posts, we set up the 25 questions social listening can help you answer. With the overwhelming response we got from that blog post, we thought we would expand on those 25 questions. In this post we are tackling our first question: 1. What do your customers want?
The online data available to marketers, advertisers, researchers, analysts and strategists has totally changed the game in audience and persona...
So, you’re looking into social listening and intelligence for your brand, agency or business?
We like your thinking. Getting to know and understand your audiences, customers, fans, consumers and competitors will be an essential part of your efforts.
Before you proceed with committing to a platform, it’s important you take under account the different types of tools, their offerings and what makes some stand out over others. Now, obviously, ...
By Derek Franks • November 27, 2017
The remarkable thing about marketing technology and social intelligence is the far-reaching access to data that can be applied to so many aspects of business, marketing and advertising strategies.
There are tons of different and innovative ways to utilize consumer insights that brands and businesses need to take advantage of and are likely missing out on.
Social and digital marketing strategy teams are huge benefactors of social media tools...
ICYMI: The insights to be gained from using marketing technology are far reaching and actionable. If you’re a marketer, advertiser, analyst, consultant or customer research professional, you’re probably constantly looking for better, more intuitive data. Metrics from social listening provide such an opportunity.
We’ve been focusing a lot lately on strategy and tactics, taking a look at key elements of better understanding audiences and...
Listeners are the cool kids on the block. They are the ones who excel in society, at work, in the classroom and in relationships. Everyone loves a good listener.
Now, you’ve committed your team to being better listeners or help your clients be better listeners. Your brand or business is ready to be a listening-first organization.
The people that matter-- your customers, clients, fans, followers, patients or subscribers-- want to be heard....
Justin Graves, CEO at Infegy
This calls for a celebration. We’re making some pretty big changes to the Infegy Atlas experience that you need to check out.
With this major update to our social listening platform, which enables marketers, analysts, consultants, and strategists to discover and collect need-to-know insights about audiences, consumers, and competitors, you’ll find some pretty snazzy new bells and whistles.
The latest version...