In one of our most popular blog posts, we set up the 25 questions social listening can help you answer. With the overwhelming response we got from that blog post, we thought we would expand on those 25 questions. In this post we are tackling our next important question: what are your customers’ interests?
The race is on to better understand consumers and consumer behavior in order to keep up with your industry and stay ahead of competitors.
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Topics: market research, social listening, consumer research, social listening tools
The last time you looked into your crystal ball to try and predict or understand your customers, did you see a foggy purple cloud of nothingness? Pretty frustrating, right?
Where tarot cards and palm reading might fail us, technology comes through.
One of your biggest challenges is figuring out what customers think of your product or service and addressing their needs, feelings and pain points.
What did buyers think of that product,...
Topics: social listening, social listening tools, social listening data
In one of our most popular blog posts, we set up the 25 questions social listening can help you answer. With the overwhelming response we got from that blog post, we thought we would expand on those 25 questions. In this post we are tackling our first question: 1. What do your customers want?
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The online data available to marketers, advertisers, researchers, analysts and strategists has totally changed the game in audience and persona...
Topics: social listening, social listening tools, social listening data, customers
So, you’re looking into social listening and intelligence for your brand, agency or business?
We like your thinking. Getting to know and understand your audiences, customers, fans, consumers and competitors will be an essential part of your efforts.
Before you proceed with committing to a platform, it’s important you take under account the different types of tools, their offerings and what makes some stand out over others. Now, obviously, ...
Topics: social media intelligence, social media tools, social listening tools, social listening data
The remarkable thing about marketing technology and social intelligence is the far-reaching access to data that can be applied to so many aspects of business, marketing and advertising strategies.
There are tons of different and innovative ways to utilize consumer insights that brands and businesses need to take advantage of and are likely missing out on.
Social and digital marketing strategy teams are huge benefactors of social media tools...
Topics: social media, market research, social media research, social listening, consumer research, social listening tools
ICYMI: The insights to be gained from using marketing technology are far reaching and actionable. If you’re a marketer, advertiser, analyst, consultant or customer research professional, you’re probably constantly looking for better, more intuitive data. Metrics from social listening provide such an opportunity.
We’ve been focusing a lot lately on strategy and tactics, taking a look at key elements of better understanding audiences and...
Topics: social media data, social listening, social listening tools, metrics
Listeners are the cool kids on the block. They are the ones who excel in society, at work, in the classroom and in relationships. Everyone loves a good listener.
Now, you’ve committed your team to being better listeners or help your clients be better listeners. Your brand or business is ready to be a listening-first organization.
The people that matter-- your customers, clients, fans, followers, patients or subscribers-- want to be heard....
Topics: social media, social media data, social listening, social media tools, social listening tools
Justin Graves, CEO at Infegy
This calls for a celebration. We’re making some pretty big changes to the Infegy Atlas experience that you need to check out.
With this major update to our social listening platform, which enables marketers, analysts, consultants, and strategists to discover and collect need-to-know insights about audiences, consumers, and competitors, you’ll find some pretty snazzy new bells and whistles.
The latest version...
Topics: infegy atlas, social listening, social listening tools
