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The Social Media Intelligence Blog

Insights on social media intelligence, marketing, and consumer insight

The Social Listening Blog

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Social Insights Reveal New Consumer Truths About Dads

By Derek Franks  •  September 22, 2020


Dad… just when you think you know him, right? He’s always got a new hobby, a new venture, or a new fad that he’s into.

 

As it turns out, though, “Dad” isn't a one-size-fits-all term. Dads exist in many different forms and have different interests, beliefs, values, parenting styles, and hobbies.  But one thing all dads have in common? The kids. Being a dad impacts everything they do - how they behave, what they believe, and what they buy.

 

...

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Topics: social media data, social listening, social listening tools, social listening data, buyer personas, customer personas, social media analytics, how to use social listening, audience segments, audience segmentation, dads, personas, social personas


Introducing Narratives, Clustering, TikTok Analysis + More New Social Listening Features in Infegy Atlas

By Infegy Research Team  •  August 26, 2020


Getting into the minds of consumers is no easy task. You need the right tools to understand what consumers say - and why. 

 

The brand new version of the premier social listening platform, Infegy Atlas, is built with that core objective in mind: helping you make better sense of the noisy world of online conversations and find the insight hiding within the chaos.

 

So, let’s get you acquainted.

Here’s what’s packed into the all new version of...

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Topics: social media dashboards, social media, social media research, infegy atlas, social listening, social listening tools, social listening data, social media analytics, topics analysis, topic clusters, TikTok


How to Find CPG Insights with Social Listening

By Nicole Yancy  •  July 29, 2020


The ultimate challenge for CPG brands: understanding why people choose one product over the other.  Is it the packaging? The ingredients? The flavors? Or does it have to do with something more profound?

Social listening insights can help pinpoint how people buy and what drives them to the choices they make. Our brand new report on CPG trends reveals key data on consumer experiences, preferences and cravings.

 

In this article, we will take a...

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Topics: social media, market research, branding, product research, social listening, consumer research, social listening tools, social listening data, how to use social listening, consumer trends, CPG, grocery


How Key Social Listening Metrics Can Drive Your Brand

By Derek Franks  •  July 16, 2020


Our friends at Interbrand just launched their powerful new research report, Breakthrough Brands.

 

The report highlights the next generation of world-changing brands—the startups, upstarts, challengers, problem solvers, innovators, and category creators. The Interbrand Breakthrough Brands are changing the way we see and interact with the world.

 

During the process to determine their ultimate list of brands, Interbrand and Infegy worked closely...

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Topics: social media, advertising, branding, social media research, social listening, consumer research, social listening data, Report, social media analytics, how to use social listening


Streaming Trends 2020: 4 Key Questions Answered by Social Listening

By Derek Franks  •  June 24, 2020


Netflix transformed the way we are entertained. You can now stream any show or movie you want to any device as long as you have a decent wifi signal. New innovators are cashing in. Disney+, AppleTV+, HBO Max recently joined Hulu and Amazon Prime Video as competitors to take on Netflix. But whether or not other platforms will ever dethrone the O.G. streaming service remains in question.

 

You now have access to our latest consumer insights...

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Topics: social media, streaming, hbo, netflix, streaming video, social listening, consumer research, social media tools, social listening tools, social listening data, social media analytics, consumer trends, hulu


13 Tips for B2B Social Listening Research

By Ali Nilsen  •  June 10, 2020


Pinpointing b2b conversations with social listening can sound impossible, but it isn’t. Seriously… don’t fret. There are over 1 million social conversations each month using “b2b” or “#b2b” in a post. And that doesn’t even include topics of conversation that don’t use “b2b” at all in the post. This means there’s a sizable volume of conversations containing key consumer insights for b2b researchers to start from. 
 
So, what are some important...
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Topics: social media research, social listening, social media tools, marketing strategy, social listening tools, b2b, social listening data, how to use social listening


How to Build Brilliant Reports Using Social Listening (+ Free Templates)

By Derek Franks  •  May 11, 2020


Your task: find insights on your brand, brand’s campaign, customers, competitors, sales projections, or other key measurements using social data, then use that data in reports.

 

You might already be familiar with how powerful social listening insights can be for your reporting, and that’s definitely a good place to be in. But the great news is, even if you’re experienced with using social listening tools, there are still new and surprising ways...

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Topics: social media intelligence, social media monitoring, market research, sentiment analysis, social media data, social listening, consumer research, social media tools, social listening tools, social listening data, social media analytics, how to use social listening, reporting, analytics, consumer trends


The Secrets to Building Great Social Media Monitoring Queries

By Ali Nilsen  •  April 9, 2020


Social media analysts must constantly sift through enormous amounts of information, and often times, it’s frustrating to deal with irrelevant content that falls outside of the intended research parameters.

I know, I run into these issues on a daily basis. The secret to successful analysis all starts with the search query.

 

Without an appropriate query, the analyzed data might be irrelevant and the end results inaccurate. Fortunately,...

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Topics: social media listening, social listening, consumer research


5 Tips for Analyzing Coronavirus Conversations on Social Media

By Infegy Research Team  •  April 7, 2020


Even with the best crystal ball on the market, no one could have predicted a pandemic would completely upend the way of life for people everywhere. 

 

The Coronavirus, and the disease COVID-19 have rapidly changed people’s experiences- how they consume, feel, buy and live their lives

 

How can you understand how this has impacted people like your customers and adapt in an appropriate way to help and serve them best?

 

While not a crystal ball,...

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Topics: brands, advertising, branding, social listening, consumer research, social listening data, healthcare, consumer trends, coronavirus, health


Quarantine Life: How Consumers Talk About Their Lives While Social Distancing

By Infegy Research Team  •  March 30, 2020


The Coronavirus has moved many people inside their homes transforming how they live, behave, interact, consume and buy.

With one-third of the global population under lockdown, this is a strange time for people that all companies and brands need to better understand.

 

As part of an ongoing series of content helping brands adjust to the current world, below we'll take a look at how people are living their lives. Using social listening, we...

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Topics: brands, advertising, branding, social listening, consumer research, social listening data, healthcare, consumer trends, coronavirus, health


What Brands Need To Know About Coronavirus - Part I: Conversation Overview + Trends

By Infegy Research Team  •  March 24, 2020


It’s an uncertain time. Understanding consumer conversation and how people feel is more important than ever.

 

The coronavirus and the illness COVID-19 has moved into our world and swiftly changed how consumers and brands think, feel and act.

 

It’s disrupted everyone’s lives and transformed our day-to-days in ways no one could have predicted. Making matters worse: rising cases in the United States and Europe and an increasing likelihood of...

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Topics: brands, advertising, branding, social listening, consumer research, social listening data, healthcare, consumer trends, coronavirus, health


Analyze Influencers and Influencer Campaigns like a Boss with These Better Social Metrics

By Derek Franks  •  March 10, 2020


You might be asking: How can you analyze influencers better? What analysis can be done to better prove the success of influencer campaigns?

In 2020, influencer marketing will cost $1000 to $1 million per post. And too often influencer success measurement relies solely on short term vanity metrics for social influencers such as likes and shares.

 

It isn’t just about how many people took a tenth-of-a-second to like a post or the amount of people...

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Topics: social media, social media listening, branding, social listening, consumer research, social listening data, social media analytics, campaign analysis, how to use social listening, influencers, influencer analysis, influencer campaigns, influencer campaign analysis, audience analysis


Gen Z Report: Social Insights Reveal How Gen Z Shops, Buys and Talks Online

By Derek Franks  •  February 24, 2020


Gen Z has an estimated $143 billion in buying power in the US alone. 

 

Unpredictable as they may seem, this generation talks online more than any other generation before them. If you listen to what they say about themselves, you can position your brand to compete for their coveted buying power.

 

We happen to offer a social listening platform capable of researching these young consumers and finding out what makes them tick.

 

Our latest social...

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Topics: market research, social media market research, advertising, branding, social media strategy, social listening, consumer research, social listening data, Gen Z, consumer trends, Generation Z


Super Bowl Commercials 2020: Audience Reactions and Analysis

By Infegy Research Team  •  February 3, 2020


The day after… Super Bowl 54 is in the books. And we’re partying like it’s 1970 here in Kansas City! 

 

Many reputable publications out there released their “Super Bowl Commercials reviews” today. Each of these articles are full of “analysis” from some know-it-all who thinks they’re the one to judge the best Super Bowl commercials.

 

But that’s not what you need to know. 

 

If you’re a brand who invested somewhere around $5.5 million for 30...

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Topics: advertising, sentiment analysis, social listening, consumer research, social listening data, super bowl, social media analytics, campaign analysis, super bowl commercials


Year in Review: A look back at our favorite social insights of 2019

By Kristin Haynes  •  January 27, 2020


Welcome to the 2020s! It’s officially the future. 

 

As we kick off a new year, we’re taking some time to pause and think about our favorite insights from 2019. There’s a lot we accomplished, and a lot of things we’re excited for this year. Our social listening platform is just getting better and better, and that’s something we can hang our hat on in 2020.

 

For our team at Infegy, this is also a time to look back on the stories we wrote and ...

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Topics: social listening, consumer research, social listening tools, social listening data, social media analytics


Auto Report: Social Insights Reveal Dramatic Shifts in Automotive Consumer Trends

By Derek Franks  •  January 20, 2020


The way people think about cars and the process of buying cars has changed. From electric vehicles to online car buying (and car delivery!) there has been a drastic shift in the car buying experience-- including the question of whether people will buy cars at all.

 

But what's driving (pun intended 🚙) auto industry trends, and what do people think about their car buying experiences? What do consumers look for when buying a car? Which auto...

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Topics: social media, market research, advertising, branding, social media data, social listening, consumer research, social listening tools, social listening data, Report, automotive, auto, auto consumer trends, automotive consumer trends, consumer trends, cars, electric vehicles, automotive report


Who are the World’s Most Trusted Brands and Why? (Updated for 2020)

By Derek Franks  •  January 9, 2020


Consumer trust in a brand is almost as valuable as their dollars.

 

If people trust your brand, they will buy it. They’ll remain loyal to you. They may even become brand advocates or super fans.

 

If consumer trust isn’t maintained, people become disenfranchised from you. They may switch back and forth between brands. They may base their purchase solely on price, convenience, or whether or not they have a coupon. What’s worse, if you lose their...

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Topics: social media, brand perception, advertising, branding, social media data, social listening, marketing strategy, social listening tools, social listening data, artificial intelligence, consumer trends, brand trust


How to Build Powerful Audience Segments with Better Insights

By Derek Franks  •  December 9, 2019


Accurate audience segmentation requires a ton of work and often involves unreliable methods.Brands frequently miss the correct data on audiences, and that leads to a mountain of problems: bad audience segmentation can doom everything from customer targeting, advertising, product innovation, and competitive advantages.The insights available through social listening go beyond demographics to implement psychographic segmentation. Paired with...
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Topics: social media, audience segment, audience, social media listening, social listening, consumer research, social listening tools, competitive analysis, social listening data, demographics, buyer personas, customer personas, target audiences, how to use social listening, audience segments, audience segmentation, psychographics


Social Insights and Online Review Data Reveal Latest Consumer Tech Trends

By Derek Franks  •  November 12, 2019


The Internet of Things revolution is transforming industries everywhere - from transportation and manufacturing to healthcare and retail.  But it’s consumer electronics that has totally upended everyone’s lives -- voice assistants, smart TVs, thermostats, robot vacuums-- even smart light bulbs.

 

So, what top consumer tech trends for 2020 and beyond do you need to know? Here’s a snapshot:

 

  1. Consumers are expected to spend $140B on IoT in 2020...
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Topics: social listening, consumer research, competitive analysis, social listening data, digital marketing, social media analytics, tech, text analytics, how to use social listening, audience segments, audience segmentation, reporting, analytics, technology


Crafting Awesome Real-Time Social Insight Reports: The Step-by-Step Guide to Infegy Canvas

By Ali Nilsen  •  October 23, 2019


Every brand has a story waiting to be told. 

 

The brand story can’t be written without the right data to guide it.

 

If you’re an analyst or strategist on a brand team, you know the importance of conducting accurate analysis. But you’re probably also far too familiar with how time consuming and complicated collecting and presenting that data can be.

 

It doesn’t have to be this way.

 

Our one-of-a-kind reporting dashboard, Infegy Canvas, helps...

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Topics: social media dashboards, social media data, social listening, social media tools, social listening tools, Report, social media analytics, how to use social listening, reporting, analytics


Healthy Lifestyles Report: Social Data Reveals Health and Wellness Consumer Insights

By Derek Franks  •  September 24, 2019


Health and wellness is a $4.2 trillion industry.

That means your health isn’t just a lifestyle goal. It’s an economy.

With access to a whole new assortment of food choices, supplements, niche exercise options, mindfulness and mental health practices, health and wellness impacts all areas of our lives from daily routines to new experiences.

 

This evolution translates into dollars. Here’s how much consumers spent in one year:

  • $702 billion on...
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Topics: social media intelligence, advertising, social listening, social media marketing, social listening tools, social listening data, social media analytics, healthcare, how to use social listening, audience segments, audience segmentation, health and fitness, health and wellness, diet trends


6 Surprising Problems Social Listening Can Solve for Your Brand or Business

By Derek Franks  •  September 9, 2019


Not all social analytics tools are created equal.

 

There are a seemingly endless number of solutions; the lists of bells and whistles goes on and on.

 

But what many social data platforms often fail to do is translate to other key business efforts for your overall strategy.

 

Social listening tools, however, are different. They’re capable of providing the often-missed context for solving some of your more perplexing marketing and advertising...

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Topics: social media, market research, social media listening, advertising, branding, social listening, marketing strategy, social listening tools, social listening data, digital marketing, social media analytics, campaign analysis, how to use social listening


The Ultimate Report on Beauty and Cosmetics Consumer Trends in 2019

By Derek Franks  •  August 26, 2019


Natural. Organic. Healthy.

 

These terms now drive buying habits in all types of consumer goods markets. Nowhere is this more evident than in the beauty, cosmetics, and hygiene industries.

 

The data is clear: natural beauty is the best beauty in 2019 and beyond.

 

Our social insights report for the beauty industry is your official guide to the latest consumer trends in the beauty and cosmetics industry.

 

What do people want most in their...

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Topics: social media, beauty, audience segment, advertising, branding, social media data, social listening, consumer research, competitive analysis, competitive intelligence, social listening data, digital marketing, social media analytics, campaign analysis, how to use social listening, cosmetics, audience segments, audience segmentation


Customers Need to be Heard: A Conversation with Infegy's Mark Calcote

By Derek Franks  •  August 13, 2019


Your customers are the lifeblood of your business. 

 

They rely on you to get whatever it is you offer.

 

You rely on them to keep your business in business.

 

This is a principle that we live by. We’ve always made it a goal of providing the most value possible for the people who work with us as client partners.

 

Whether it’s providing the industry-leading social listening tool, or always taking customer feedback seriously, we recognize that...

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Topics: marketing, social media, market research, client, branding, customer relationships, social listening, social listening tools, customer success


Why Instagram Analytics on Audiences Are So Crucial (With Brand New Data)

By Derek Franks  •  July 22, 2019


Is your team finding the right insights on the right channels for your marketing and customer experience strategies?

 

60% of U.S. adults are on Instagram.

 

That means there is more than enough important information and insight to glean from analyzing the platform’s 1 billion+ users.

 

The photo-centric app is rapidly becoming one of the most used social channels. And that makes it an incredibly powerful medium for business… if you know how to...

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Topics: social media, social media strategy, sentiment analysis, social media data, social listening, consumer research, social media tools, social media marketing, marketing strategy, social listening tools, digital marketing, social media analytics, instagram, instagram analytics


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