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The Social Media Intelligence Blog

Insights on social media intelligence, marketing, and consumer insight

The Social Listening Blog

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2018 in Review: Analyzing Billions of Online Posts with Social Listening

By Derek Franks  •  January 8, 2019


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Time to bid 2018 adieu.

 

As we reign in a new a year, it’s important for brands and business teams to shift gears and turn their top focus to getting to know customers and consumers, their changing preferences and buying behaviors, and the evolution within various industries.

We can talk all day about how important this research is. But that isn’t the goal of this article.

Instead, we’re going to do something fun. We’re going to take a...

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Topics: social media analytics, social listening data, social listening, social listening tools, market research, sentiment analysis


3 Powerful Social Media Listening Insights To Guide Your Strategy

By Derek Franks  •  May 31, 2017


Us social media marketers know the scenario: you’re working hard to develop a social media strategy for your company or your client. But you can’t decide what data is the most important to help guide that strategy.

The good news? There is a lot of information out there. Online conversations help us better understand audiences and create lasting connections with real people. Your social media approach will likely vary depending on your business...

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Topics: social media listening, social media, social media research, social media monitoring, strategy, social media strategy, sentiment analysis


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