The Social Media Intelligence Blog

Insights on social media intelligence, marketing, and consumer insight

The Social Listening Blog


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How to Build Brilliant Reports Using Social Listening (+ Free Templates)

By Derek Franks  •  May 11, 2020

Your task: find insights on your brand, brand’s campaign, customers, competitors, sales projections, or other key measurements using social data, then use that data in reports.


You might already be familiar with how powerful social listening insights can be for your reporting, and that’s definitely a good place to be in. But the great news is, even if you’re experienced with using social listening tools, there are still new and surprising ways...

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Topics: social media intelligence, social media monitoring, market research, sentiment analysis, social media data, social listening, consumer research, social media tools, social listening tools, social listening data, social media analytics, how to use social listening, reporting, analytics, consumer trends

Social Insights and Online Review Data Reveal Latest Consumer Tech Trends

By Derek Franks  •  November 12, 2019

The Internet of Things revolution is transforming industries everywhere - from transportation and manufacturing to healthcare and retail.  But it’s consumer electronics that has totally upended everyone’s lives -- voice assistants, smart TVs, thermostats, robot vacuums-- even smart light bulbs.


So, what top consumer tech trends for 2020 and beyond do you need to know? Here’s a snapshot:


  1. Consumers are expected to spend $140B on IoT in 2020...
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Topics: social listening, consumer research, competitive analysis, social listening data, digital marketing, social media analytics, tech, text analytics, how to use social listening, audience segments, audience segmentation, reporting, analytics, technology

Crafting Awesome Real-Time Social Insight Reports: The Step-by-Step Guide to Infegy Canvas

By Ali Nilsen  •  October 23, 2019

Every brand has a story waiting to be told. 


The brand story can’t be written without the right data to guide it.


If you’re an analyst or strategist on a brand team, you know the importance of conducting accurate analysis. But you’re probably also far too familiar with how time consuming and complicated collecting and presenting that data can be.


It doesn’t have to be this way.


Our one-of-a-kind reporting dashboard, Infegy Canvas, helps...

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Topics: social media dashboards, social media data, social listening, social media tools, social listening tools, Report, social media analytics, how to use social listening, reporting, analytics

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