More and more fridges are being stocked with the colorful cans and various flavors from La Croix and similar beverages.
Meanwhile, soda continues to slide down the totem pole in the soft drink space.
It’s no secret. LaCroix has increased its Instagram following from 800 to 157,000 followers since 2016. During that time period, bottled water sales surpassed that of soda sales for the first time.
Things are changing.
People’s tastes and...
Topics: social listening, social listening data, Report
What’s your step count today?
If that question enters your mind frequently, you’re probably a wearable tech customer.
The device you own, whether it's a smartwatch or a true and blue fitness tracker, has likely provided you with some useful information about your health or helped you connect and communicate better in some way.
We wanted to know: which devices, features, brands, use cases are most utilized by wearable tech customers?
To...
Topics: social listening data, social listening, Report, customer personas, consumer research, tech
What consumer insights can advertising and market research agencies learn for their top brands?
More than ever before. Social listening provides a deep view into the world of consumers within specific industries and about brands, companies, products, influencers and competitors. Using the data mined from all corners of the web, agencies can leverage listening to uncover little-known or often-missed information to better understand the...
Topics: Report, digital marketing, metrics, social listening, competitive analysis, advertising
