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The Social Media Intelligence Blog

Insights on social media intelligence, marketing, and consumer insight

The Social Listening Blog

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How We Use Social Listening Insights to Build Our Reports in 10 Steps

By Kristin Haynes  •  July 10, 2019


One important task for your team is reporting.

Your life might look like a lot of this: 📊📉📈

Whether it’s conducting market research, tracking campaigns, researching audience segments, analyzing brand health, improving products or other types of data-driven analysis, building reports is time consuming, challenging and not always fool-proof.

How do you get the best data on your research topic, and how do you get that data into a beautiful...

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Topics: sentiment analysis, social listening, consumer research, social media tools, social media marketing, marketing strategy, social listening tools, metrics, social listening data, digital marketing, customer personas, target audiences, Report, social media analytics, campaign analysis, text analytics, shopping, healthcare, text analysis, Gen Z


CBD Insights: The Rise of CBD and What to Know About Consumers

By Connor Doolan  •  May 8, 2019


CBD has already built a $2 billion dollar industry.

You may have noticed the influx of CBD stores on virtually every street corner. Someone may have sent you an article about how it’s the new way to treat almost every condition.

But what is its impact on your market? If you’re working for a CBD maker, which audiences does this on-the-rise supplement appeal to and why? How are people using CBD and what products do they love?

Our latest report,

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Topics: marketing, market research, consumer research, social listening data, demographics, buyer personas, customer personas, target audiences, Report, social media analytics, healthcare, Gen Z, CBD


Who is Gen Z? Exclusive New Data Reveals 7 Personas & How To Connect

By Derek Franks  •  April 11, 2019


Years ago, you read an article that showed up in your email inbox that told you that it’s time to stop worrying so much about millennials.

“Gen Z is the new millennials!” it exclaimed.

Since then, you and your team have been trying-- often unsuccessfully-- to dig in and understand the on-the-rise segment of new audiences who are on the precipice of being major players in the market everywhere.

The problem is, when analyzing Gen Z, you cannot...

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Topics: advertising, social media research, social listening, consumer research, social listening data, customer personas, target audiences, Report, social media analytics, GenZ, Gen Z


Brand New Consumer Insights for the Healthcare and Pharma Industry

By Connor Doolan  •  March 6, 2019


When it comes to healthcare, what topics does an average consumer care about most? How do they talk about how their healthcare experiences online? What impacts their daily lives most?

From regular doctor’s visits to the management of longer-term illnesses, the pharmaceutical and healthcare industries touch all of our lives in important ways.  

People from all walks of life discuss their various healthcare customer experiences online, leaving a...

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Topics: audience segment, social listening, social listening tools, social listening data, digital marketing, demographics, Report, text analytics, pharmaceutical, pharma report, healthcare


REPORT: 4 Things to know about LaCroix, Coke and the Carbonated Beverage Industry

By Connor Doolan  •  November 13, 2018


More and more fridges are being stocked with the colorful cans and various flavors from La Croix and similar beverages.

 

Meanwhile, soda continues to slide down the totem pole in the soft drink space.

It’s no secret. LaCroix has increased its Instagram following from 800 to 157,000 followers since 2016. During that time period, bottled water sales surpassed that of soda sales for the first time.

 

Things are changing.

People’s tastes and...

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Topics: social listening, social listening data, Report


Will Apple Watch Continue to Lead the Wearable Tech Market? Can Fitbit Keep Up? Social Listening Has Answers

By Derek Franks  •  October 16, 2018


What’s your step count today?

 

If that question enters your mind frequently, you’re probably a wearable tech customer.

The device you own, whether it's a smartwatch or a true and blue fitness tracker, has likely provided you with some useful information about your health or helped you connect and communicate better in some way.

 

We wanted to know: which devices, features, brands, use cases are most utilized by wearable tech customers?

To...

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Topics: social listening, consumer research, social listening data, customer personas, Report, tech


REPORT: Analyzing Agencies and Top-Tier Brands

By Derek Franks  •  July 16, 2018


What consumer insights can advertising and market research agencies learn for their top brands?

 

More than ever before. Social listening provides a deep view into the world of consumers within specific industries and about brands, companies, products, influencers and competitors. Using the data mined from all corners of the web, agencies can leverage listening to uncover little-known or often-missed information to better understand the...

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Topics: advertising, social listening, metrics, competitive analysis, digital marketing, Report


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