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The Social Media Intelligence Blog

Insights on social media intelligence, marketing, and consumer insight

The Social Listening Blog

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How to Find CPG Insights with Social Listening

By Nicole Yancy  •  July 29, 2020


The ultimate challenge for CPG brands: understanding why people choose one product over the other.  Is it the packaging? The ingredients? The flavors? Or does it have to do with something more profound?

Social listening insights can help pinpoint how people buy and what drives them to the choices they make. Our brand new report on CPG trends reveals key data on consumer experiences, preferences and cravings.

 

In this article, we will take a...

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Topics: social media, market research, branding, product research, social listening, consumer research, social listening tools, social listening data, how to use social listening, consumer trends, CPG, grocery


How Brands and Businesses Can Use Text Analytics for Game-Changing Consumer Insights

By Derek Franks  •  March 26, 2019


How many typed words are out there? Trillions?

What about all of the words in text messages, chats, surveys, reviews, call center logs, one-to-one emails, legal documents, bank records, health records, loyalty program data?

Text. Text. Text. Text. Text.

It’s everywhere. And it’s out there floating in a murky abyss, seemingly impossible to grasp its true massiveness.

While digital technology like social listening can help us harness the vast...

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Topics: market research, historical data, product research, consumer research, customer success, text analytics, text analysis


Using Social Media Reviews for Product Research and Development

By Tiffany Tran  •  September 28, 2016


Most brands in the CPG industry spend a considerable amount of money on product research and development (R&D). In 2014, Apple spent 3% ($1.7B) of its annual earnings in R&D.

If you are a start-up or a small business, chances are, you are going to be spending way more than 3% of your annual earnings on R&D. In 2008, the ‘Business R&D and Innovation Survey’ revealed that small companies (5 to 24 employees) spent at least 50% more than small...

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Topics: social media, social media research, product research


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