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Pets, Pet Parents, and Puppy Influencers: How Consumers Shifted Pet Ownership in 2020

By Nicole Yancy  •  January 27, 2021


In an uncertain time, one thing is for certain: pets will always be there for us.

 

With dramatic shifts happening across the consumer landscape, pet care is undergoing its own evolution.

 

Brands in the pet industry or who are trying to reach pet owners need to know how consumers are spending, what their experiences are, what or who influences them, and which products, foods, and treatments matter to pet owners.

 

Inside our latest - and...

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Topics: branding, social media research, social media strategy, social media data, social listening, social listening tools, social listening data, healthcare, how to use social listening, pet care, pet industry


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