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Social Insights Reveal New Consumer Truths About Dads

By Derek Franks  •  September 22, 2020

Dad… just when you think you know him, right? He’s always got a new hobby, a new venture, or a new fad that he’s into.


As it turns out, though, “Dad” isn't a one-size-fits-all term. Dads exist in many different forms and have different interests, beliefs, values, parenting styles, and hobbies.  But one thing all dads have in common? The kids. Being a dad impacts everything they do - how they behave, what they believe, and what they buy.



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Topics: social media data, social listening, social listening tools, social listening data, buyer personas, customer personas, social media analytics, how to use social listening, audience segments, audience segmentation, dads, personas, social personas

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