It's no secret that Americans are largely passing on the opportunity to get caught up in Rio Olympic fever. Ad Age recently reported that both ratings and viewer deliveries for 2016 Rio Olympics coverage is down over 32 percent from the first two days. Average household ratings clocked in at 13.9 across 26.5 million viewers.
After examining ratings data for the last three Olympic games - Beijing, London, and Rio - makes it absolutely clear that...
Topics: brands, sentiment, perception, spokespeople, social data, audience, tv, advertising
Drinking beer is a boy’s club, or at least it was.
For years beer advertisements have targeted the most consistent and loyal consumers, men, and often have ignored or portrayed women as objects of desire.
Check out how far Bud Light missed the mark with women in its 2014 #UpForWhatever campaign by implying that beer should be used to “remove no from your vocabulary for the night.”
Despite a turbulent history with the female demographic, these...
Topics: audience, marketing, sentiment, perception, advertising, social data, social media, social media research, social data research, audience segment
How do consumers really feel about their panty purchases? Is it a different feeling than their lingerie purchases? Fruit of the Loom is betting many women won't know the difference.
Recently, Adweek noted how agency Ketchum tricked New York shoppers with a classic bait-and-switch marketing tactic, using nothing but a snooty reputation and an equally-pretentious name, Früt.
Früt is presented as the newest upscale lingerie retail boutique to...
Topics: beauty, brands, retail, fashion, holiday, purchase, perception, social data, sentiment, brand perception, historical data, social media intelligence, social media market research
Every customer support representative knows that having a variety of response plans in place is one thing, but executing them for extreme customer satisfaction is another, especially in the constantly-shifting world of fast fashion retail.
As we've discussed in a prior post, there are a lot of red flags for the fast fashion industry in general, but they seem to be more like conversational constants than changing variables.
We wonder: do...
Topics: fashion, brands, retail, audience, marketing, perception
In our previous post about the buyer's journey, we outlined six ways social media research data can help agencies and market researchers understand the buyer's journey.
Let's recap -- social data is an excellent fit for understanding:
Topics: marketing, market research, buyer journey guide, social research tool, consideration, social data, social media market research, social data research, demand cycle, social data research tool, buyer journey research, purchase, buyer's journey, perception, buyer journey segments, buying cycle, social media research
