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The Social Media Intelligence Blog

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The Social Listening Blog


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What's Powering Your Social Listening Platform?

By Megan Owara  •  July 20, 2017

When evaluating your current or a new social listening platform(s) you may not consider the technology powering that platform, but you should.  The platform’s ability to process large amounts of text and output accurate results is paramount to your abilities as a researcher.  While the ins and outs of natural language processing (NLP) aren’t the sexiest parts of your job, it’s important to have an understanding of what’s going on behind the...

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Topics: natural language processing

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