What consumer insights can advertising and market research agencies learn for their top brands?
More than ever before. Social listening provides a deep view into the world of consumers within specific industries and about brands, companies, products, influencers and competitors. Using the data mined from all corners of the web, agencies can leverage listening to uncover little-known or often-missed information to better understand the...
Topics: Report, digital marketing, metrics, social listening, competitive analysis, advertising
Your agency or firm wants to land that awesome new client for their marketing, advertising, market research or creative business. But first, you need to sell them at the big pitch meeting.
How do you go from the standard pitch to the remarkable one that lands the deal?
By bringing the right insights to the table. It’s nice to have a big creative idea, but without the right data to provide context, it will be difficult to persuade the prospect...
Topics: client, customer success, metrics, social media data, marketing strategy, social media strategy, advertising
ICYMI: The insights to be gained from using marketing technology are far reaching and actionable. If you’re a marketer, advertiser, analyst, consultant or customer research professional, you’re probably constantly looking for better, more intuitive data. Metrics from social listening provide such an opportunity.
We’ve been focusing a lot lately on strategy and tactics, taking a look at key elements of better understanding audiences and...
Topics: social listening tools, social listening, social media data, metrics
