The Social Media Intelligence Blog

Insights on social media intelligence, marketing, and consumer insight

The Social Listening Blog

By

This is a section title

TikTok Influencers: A Quick and Easy Introductory Guide

By Derek Franks  •  April 13, 2021


You’re ready to invest in a TikTok influencer strategy. That’s a good move. Every type of consumer and customer is on TikTok (so you can dispel the notion that it’s only kids who don’t buy things).

 

TikTok is a melting pot of enthusiastic content creators and consumers talking about brands and products they love, which  have powerful influence on buying habits and purchase decisions.

 

This red hot social media platform allows you to identify...

[ Continue Reading ... ]

Topics: social media, advertising, branding, social media data, social listening, social media tools, social listening tools, social listening data, social media analytics, how to use social listening, influencers, influencer analysis, influencer campaigns, influencer campaign analysis, TikTok, TikTok data, TikTok social listening, TikTok influencers, tiktok analysis


Analyze Influencers and Influencer Campaigns like a Boss with These Better Social Metrics

By Derek Franks  •  March 10, 2020


You might be asking: How can you analyze influencers better? What analysis can be done to better prove the success of influencer campaigns?

In 2020, influencer marketing will cost $1000 to $1 million per post. And too often influencer success measurement relies solely on short term vanity metrics for social influencers such as likes and shares.

 

It isn’t just about how many people took a tenth-of-a-second to like a post or the amount of people...

[ Continue Reading ... ]

Topics: social media, social media listening, branding, social listening, consumer research, social listening data, social media analytics, campaign analysis, how to use social listening, influencers, influencer analysis, influencer campaigns, influencer campaign analysis, audience analysis


More from the Social Media Intelligence Blog

All posts

Comments

Recent Posts

Popular Posts

Get Our Monthly Social Insights Newsletter

Follow Infegy

Receive Updates From Infegy