How many typed words are out there? Trillions?
What about all of the words in text messages, chats, surveys, reviews, call center logs, one-to-one emails, legal documents, bank records, health records, loyalty program data?
Text. Text. Text. Text. Text.
It’s everywhere. And it’s out there floating in a murky abyss, seemingly impossible to grasp its true massiveness.
While digital technology like social listening can help us harness the vast...