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Gen Z Report: Social Insights Reveal How Gen Z Shops, Buys and Talks Online

By Derek Franks  •  February 24, 2020

Gen Z has an estimated $143 billion in buying power in the US alone. 


Unpredictable as they may seem, this generation talks online more than any other generation before them. If you listen to what they say about themselves, you can position your brand to compete for their coveted buying power.


We happen to offer a social listening platform capable of researching these young consumers and finding out what makes them tick.


Our latest social...

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Topics: market research, social media market research, advertising, branding, social media strategy, social listening, consumer research, social listening data, Gen Z, consumer trends, Generation Z

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