Accurate audience segmentation requires a ton of work and often involves unreliable methods.Brands frequently miss
the correct data on audiences, and that leads to a mountain of problems: bad audience segmentation can doom everything from customer targeting, advertising, product innovation, and competitive advantages.The insights available through social listening go beyond demographics to implement
psychographic segmentation. Paired with...
How to Build Powerful Audience Segments with Better Insights
By Derek Franks • December 9, 2019
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Topics: social media, audience segment, audience, social media listening, social listening, consumer research, social listening tools, competitive analysis, social listening data, demographics, buyer personas, customer personas, target audiences, how to use social listening, audience segments, audience segmentation, psychographics
How We Use Social Listening Insights to Build Our Reports in 10 Steps
By Kristin Haynes • July 10, 2019
One important task for your team is reporting.
Your life might look like a lot of this: 📊📉📈
Whether it’s conducting market research, tracking campaigns, researching audience segments, analyzing brand health, improving products or other types of data-driven analysis, building reports is time consuming, challenging and not always fool-proof.
How do you get the best data on your research topic, and how do you get that data into a beautiful...
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Topics: sentiment analysis, social listening, consumer research, social media tools, social media marketing, marketing strategy, social listening tools, metrics, social listening data, digital marketing, customer personas, target audiences, Report, social media analytics, campaign analysis, text analytics, shopping, healthcare, text analysis, Gen Z
How to Use Social Listening Data for Your Brand or Business: The Complete Guide
By Derek Franks • June 18, 2019
Finding the right consumer insights and marketing analytics for your brand or business sometimes feels like trying to climb a steep mountain.
You can see the summit, but you have no idea what analytics tools to use to get there. You certainly don’t want to go without tools. You’re not crazy! But your backpack is getting full, and it’s a mess in there.
How do you find a solution to get you the right insights on your customers, your...
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Topics: social media, market research, social listening, marketing strategy, social listening tools, metrics, competitive analysis, competitive intelligence, social listening data, digital marketing, customer success, demographics, buyer personas, customer personas, target audiences, social media analytics, tech, pharmaceutical, text analysis
CBD has already built a $2 billion dollar industry.
You may have noticed the influx of CBD stores on virtually every street corner. Someone may have sent you an article about how it’s the new way to treat almost every condition.
But what is its impact on your market? If you’re working for a CBD maker, which audiences does this on-the-rise supplement appeal to and why? How are people using CBD and what products do they love?
Our latest report,
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Topics: marketing, market research, consumer research, social listening data, demographics, buyer personas, customer personas, target audiences, Report, social media analytics, healthcare, Gen Z, CBD
Who is Gen Z? Exclusive New Data Reveals 7 Personas & How To Connect
By Derek Franks • April 11, 2019
Years ago, you read an article that showed up in your email inbox that told you that it’s time to stop worrying so much about millennials.
“Gen Z is the new millennials!” it exclaimed.
Since then, you and your team have been trying-- often unsuccessfully-- to dig in and understand the on-the-rise segment of new audiences who are on the precipice of being major players in the market everywhere.
The problem is, when analyzing Gen Z, you cannot...
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Topics: advertising, social media research, social listening, consumer research, social listening data, customer personas, target audiences, Report, social media analytics, GenZ, Gen Z
Awesome New Instagram Insights and the Secret to Analyzing Audiences
By Derek Franks • December 5, 2018
50 billion photos have been shared on Instagram.
And that barely scratches the surface of how much interaction occurs on the giant social media channel. Instagram is a massive data set of billions of people volunteering information about their lives, activities, interests and feelings toward topics, products and brands.
Regardless of whether or not your brand or business is on Instagram, it’s clear: this social media network offers...
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Topics: social media, market research, social media research, social media strategy, social media data, social listening, social media tools, social media marketing, social listening data, demographics, buyer personas, customer personas, target audiences, social media analytics, text analytics, instagram, Gen Z, instagram analytics
Will Apple Watch Continue to Lead the Wearable Tech Market? Can Fitbit Keep Up? Social Listening Has Answers
By Derek Franks • October 16, 2018
What’s your step count today?
If that question enters your mind frequently, you’re probably a wearable tech customer.
The device you own, whether it's a smartwatch or a true and blue fitness tracker, has likely provided you with some useful information about your health or helped you connect and communicate better in some way.
We wanted to know: which devices, features, brands, use cases are most utilized by wearable tech customers?
To...
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Topics: social listening, consumer research, social listening data, customer personas, Report, tech
REPORT: Analyzing Airbnb's Adventurous Travelers
By Derek Franks • August 22, 2018
How does Airbnb, one of the world’s most visible and well known brands, connect so well with their audiences?
What can the teams who work for the Airbnb brand do to continue that trend?
And what can we all learn from the brand’s successes that we could apply to our own situations?
Great questions!
If you’re like us, you’re curious as to what it is that makes an innovative company so innovative and continue to break the mold in a noisy,...
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Topics: audience segment, social listening data, customer personas, social media analytics
5 Things Missing From Your Customer Personas
By Derek Franks • July 30, 2018
You’re probably well aware of a customer persona. Otherwise known as buyer personas, or marketing personas, these fictional representations of your ideal customer help you capture, document and sell to the right target audiences for your business.
You might have these in your overall marketing strategy document. You might have them in posters hanging on your wall. Wherever they are, it’s important that everyone on your team is on the same page...
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Topics: demographics, buyer personas, customer personas
The Old Way of Analyzing Demographics Is Dead
By Derek Franks • June 18, 2018
If you’re still using age range and income as primary ways to identify your target customers, it’s time to catch up to the real world.
These details don’t tell you all you need to know. Not even close.
Why do we need to sound the death bell for traditional demographic analysis?
A couple of reasons. First, we have more access to better data about people-- who they are, what they do, their buying behaviors, emotions and motivations....
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Topics: social listening data, demographics, buyer personas, customer personas, target audiences
