What’s your step count today?
If that question enters your mind frequently, you’re probably a wearable tech customer.
The device you own, whether it's a smartwatch or a true and blue fitness tracker, has likely provided you with some useful information about your health or helped you connect and communicate better in some way.
We wanted to know: which devices, features, brands, use cases are most utilized by wearable tech customers?
To...
Topics: social listening data, social listening, Report, customer personas, consumer research, tech
How does Airbnb, one of the world’s most visible and well known brands, connect so well with their audiences?
What can the teams who work for the Airbnb brand do to continue that trend?
And what can we all learn from the brand’s successes that we could apply to our own situations?
Great questions!
If you’re like us, you’re curious as to what it is that makes an innovative company so innovative and continue to break the mold in a noisy,...
Topics: social media analytics, customer personas, audience segment, social listening data
You’re probably well aware of a customer persona. Otherwise known as buyer personas, or marketing personas, these fictional representations of your ideal customer help you capture, document and sell to the right target audiences for your business.
You might have these in your overall marketing strategy document. You might have them in posters hanging on your wall. Wherever they are, it’s important that everyone on your team is on the same page...
Topics: buyer personas, customer personas, demographics
If you’re still using age range and income as primary ways to identify your target customers, it’s time to catch up to the real world.
These details don’t tell you all you need to know. Not even close.
Why do we need to sound the death bell for traditional demographic analysis?
A couple of reasons. First, we have more access to better data about people-- who they are, what they do, their buying behaviors, emotions and motivations....
Topics: demographics, buyer personas, customer personas, target audiences, social listening data
