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The Social Media Intelligence Blog

Insights on social media intelligence, marketing, and consumer insight

The Social Listening Blog

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Streaming Trends 2020: 4 Key Questions Answered by Social Listening

By Derek Franks  •  June 24, 2020


Netflix transformed the way we are entertained. You can now stream any show or movie you want to any device as long as you have a decent wifi signal. New innovators are cashing in. Disney+, AppleTV+, HBO Max recently joined Hulu and Amazon Prime Video as competitors to take on Netflix. But whether or not other platforms will ever dethrone the O.G. streaming service remains in question.

 

You now have access to our latest consumer insights...

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Topics: social media, streaming, hbo, netflix, streaming video, social listening, consumer research, social media tools, social listening tools, social listening data, social media analytics, consumer trends, hulu


How to Build Brilliant Reports Using Social Listening (+ Free Templates)

By Derek Franks  •  May 11, 2020


Your task: find insights on your brand, brand’s campaign, customers, competitors, sales projections, or other key measurements using social data, then use that data in reports.

 

You might already be familiar with how powerful social listening insights can be for your reporting, and that’s definitely a good place to be in. But the great news is, even if you’re experienced with using social listening tools, there are still new and surprising ways...

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Topics: social media intelligence, social media monitoring, market research, sentiment analysis, social media data, social listening, consumer research, social media tools, social listening tools, social listening data, social media analytics, how to use social listening, reporting, analytics, consumer trends


5 Tips for Analyzing Coronavirus Conversations on Social Media

By Infegy Research Team  •  April 7, 2020


Even with the best crystal ball on the market, no one could have predicted a pandemic would completely upend the way of life for people everywhere. 

 

The Coronavirus, and the disease COVID-19 have rapidly changed people’s experiences- how they consume, feel, buy and live their lives

 

How can you understand how this has impacted people like your customers and adapt in an appropriate way to help and serve them best?

 

While not a crystal ball,...

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Topics: brands, advertising, branding, social listening, consumer research, social listening data, healthcare, consumer trends, coronavirus, health


Quarantine Life: How Consumers Talk About Their Lives While Social Distancing

By Infegy Research Team  •  March 30, 2020


The Coronavirus has moved many people inside their homes transforming how they live, behave, interact, consume and buy.

With one-third of the global population under lockdown, this is a strange time for people that all companies and brands need to better understand.

 

As part of an ongoing series of content helping brands adjust to the current world, below we'll take a look at how people are living their lives. Using social listening, we...

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Topics: brands, advertising, branding, social listening, consumer research, social listening data, healthcare, consumer trends, coronavirus, health


What Brands Need To Know About Coronavirus - Part I: Conversation Overview + Trends

By Infegy Research Team  •  March 24, 2020


It’s an uncertain time. Understanding consumer conversation and how people feel is more important than ever.

 

The coronavirus and the illness COVID-19 has moved into our world and swiftly changed how consumers and brands think, feel and act.

 

It’s disrupted everyone’s lives and transformed our day-to-days in ways no one could have predicted. Making matters worse: rising cases in the United States and Europe and an increasing likelihood of...

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Topics: brands, advertising, branding, social listening, consumer research, social listening data, healthcare, consumer trends, coronavirus, health


Gen Z Report: Social Insights Reveal How Gen Z Shops, Buys and Talks Online

By Derek Franks  •  February 24, 2020


Gen Z has an estimated $143 billion in buying power in the US alone. 

 

Unpredictable as they may seem, this generation talks online more than any other generation before them. If you listen to what they say about themselves, you can position your brand to compete for their coveted buying power.

 

We happen to offer a social listening platform capable of researching these young consumers and finding out what makes them tick.

 

Our latest social...

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Topics: market research, social media market research, advertising, branding, social media strategy, social listening, consumer research, social listening data, Gen Z, consumer trends, Generation Z


Auto Report: Social Insights Reveal Dramatic Shifts in Automotive Consumer Trends

By Derek Franks  •  January 20, 2020


The way people think about cars and the process of buying cars has changed. From electric vehicles to online car buying (and car delivery!) there has been a drastic shift in the car buying experience-- including the question of whether people will buy cars at all.

 

But what's driving (pun intended 🚙) auto industry trends, and what do people think about their car buying experiences? What do consumers look for when buying a car? Which auto...

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Topics: social media, market research, advertising, branding, social media data, social listening, consumer research, social listening tools, social listening data, Report, automotive, auto, auto consumer trends, automotive consumer trends, consumer trends, cars, electric vehicles, automotive report


Who are the World’s Most Trusted Brands and Why? (Updated for 2020)

By Derek Franks  •  January 9, 2020


Consumer trust in a brand is almost as valuable as their dollars.

 

If people trust your brand, they will buy it. But not just that. They’ll remain loyal to you. They may even become brand advocates or super fans.

 

If consumer trust isn’t maintained, people become disenfranchised from you. They may switch back and forth between brands. They may base their purchase solely on price, convenience, or whether or not they have a coupon or a discount...

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Topics: social media, brand perception, advertising, branding, social media data, social listening, marketing strategy, social listening tools, social listening data, artificial intelligence, consumer trends, brand trust


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