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Quarantine Life: How Consumers Talk About Their Lives While Social Distancing

By Infegy Research Team  •  March 30, 2020


The Coronavirus has moved many people inside their homes transforming how they live, behave, interact, consume and buy.

With one-third of the global population under lockdown, this is a strange time for people that all companies and brands need to better understand.

 

As part of an ongoing series of content helping brands adjust to the current world, below we'll take a look at how people are living their lives. Using social listening, we...

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Topics: brands, advertising, branding, social listening, consumer research, social listening data, healthcare, consumer trends, coronavirus, health


What Brands Need To Know About Coronavirus - Part I: Conversation Overview + Trends

By Infegy Research Team  •  March 24, 2020


It’s an uncertain time. Understanding consumer conversation and how people feel is more important than ever.

 

The coronavirus and the illness COVID-19 has moved into our world and swiftly changed how consumers and brands think, feel and act.

 

It’s disrupted everyone’s lives and transformed our day-to-days in ways no one could have predicted. Making matters worse: rising cases in the United States and Europe and an increasing likelihood of...

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Topics: brands, advertising, branding, social listening, consumer research, social listening data, healthcare, consumer trends, coronavirus, health


Gen Z Report: Social Insights Reveal How Gen Z Shops, Buys and Talks Online

By Derek Franks  •  February 24, 2020


Gen Z has an estimated $143 billion in buying power in the US alone. 

 

Unpredictable as they may seem, this generation talks online more than any other generation before them. If you listen to what they say about themselves, you can position your brand to compete for their coveted buying power.

 

We happen to offer a social listening platform capable of researching these young consumers and finding out what makes them tick.

 

Our latest social...

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Topics: market research, social media market research, advertising, branding, social media strategy, social listening, consumer research, social listening data, Gen Z, consumer trends, Generation Z


Auto Report: Social Insights Reveal Dramatic Shifts in Automotive Consumer Trends

By Derek Franks  •  January 20, 2020


The way people think about cars and the process of buying cars has changed. From electric vehicles to online car buying (and car delivery!) there has been a drastic shift in the car buying experience-- including the question of whether people will buy cars at all.

 

But what's driving (pun intended 🚙) auto industry trends, and what do people think about their car buying experiences? What do consumers look for when buying a car? Which auto...

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Topics: social media, market research, advertising, branding, social media data, social listening, consumer research, social listening tools, social listening data, Report, automotive, auto, auto consumer trends, automotive consumer trends, consumer trends, cars, electric vehicles, automotive report


Who are the World’s Most Trusted Brands and Why? (Updated for 2020)

By Derek Franks  •  January 9, 2020


Consumer trust in a brand is almost as valuable as their dollars.

 

If people trust your brand, they will buy it. But not just that. They will buy it again. They’ll remain loyal to you. They may even become brand advocates or super fans.

 

If consumer trust isn’t maintained, people become disenfranchised from you. They may switch back and forth between brands. They may base their purchase solely on price, convenience, or whether or not they have...

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Topics: social media, brand perception, advertising, branding, social media data, social listening, marketing strategy, social listening tools, social listening data, artificial intelligence, consumer trends, brand trust


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