Will Apple Watch Continue to Lead the Wearable Tech Market? Can Fitbit Keep Up? Social Listening Has Answers
By Derek Franks • October 16, 2018
What’s your step count today?
If that question enters your mind frequently, you’re probably a wearable tech customer.
The device you own, whether it's a smartwatch or a true and blue fitness tracker, has likely provided you with some useful information about your health or helped you connect and communicate better in some way.
We wanted to know: which devices, features, brands, use cases are most utilized by wearable tech customers?
In one of our most popular blog posts, we set up the 25 questions social listening can help you answer. With the overwhelming response we got from that blog post, we thought we would expand on those 25 questions. In this post we are tackling our next important question: what are your customers’ interests?
The race is on to better understand consumers and consumer behavior in order to keep up with your industry and stay ahead of competitors.
By Derek Franks • March 12, 2018
People spent a combined $1.6 trillion on global travel in 2017. It’s no secret: globetrotting is a lucrative business.
And one thing is for certain: the popularity of travel is not going to drop anytime soon. According to Deloitte, the number of global international departures increased from 600 million to 1.3 billion in the last two decades. And the trend is expected to continue to rise in 2018.
With so many people taking off for new...
By Derek Franks • January 15, 2018
The medium is the message. At least that’s a fun saying that marketers say. There is a lot of truth to it. But it doesn’t paint the complete picture.
In reality what you say, how you say it and, yes, where you say it are only half the battle.
To win, you need to not only focus on what you’re saying, but what the world around you is saying. In this case, the message can be found on many mediums all over the web.
You need to fine tune the way...
By Derek Franks • November 27, 2017
The remarkable thing about marketing technology and social intelligence is the far-reaching access to data that can be applied to so many aspects of business, marketing and advertising strategies.
There are tons of different and innovative ways to utilize consumer insights that brands and businesses need to take advantage of and are likely missing out on.
Social and digital marketing strategy teams are huge benefactors of social media tools...
By Derek Franks • November 13, 2017
Today's shopping experience is a cutthroat battle for consumer spending dollars at many different touch points as new ways of simplify how we buy our must-have items and gifts have turned the retail industry on its head.
While brick-and-mortar retail brands continue to compete for foot traffic, and e-commerce entities are overtaking them for shopping, a key component to garnering new and repeat buyers is more important than ever: understanding...
By Derek Franks • October 9, 2017
Numbers never lie. I like to use this phrase a lot when working with teams on marketing strategies. Regardless of what your objectives are within your marketing strategy, you need that strategy to be data-driven.
The quickest way to failure for advertisers and marketers is to carry on without data, performance measurement and benchmarks to guide your team. I’d argue that the most essential data is that about your customers, prospects, online...