Accurate audience segmentation requires a ton of work and often involves unreliable methods.Brands frequently miss
the correct data on audiences, and that leads to a mountain of problems: bad audience segmentation can doom everything from customer targeting, advertising, product innovation, and competitive advantages.The insights available through social listening go beyond demographics to implement
psychographic segmentation. Paired with...
How to Build Powerful Audience Segments with Better Insights
By Derek Franks • December 9, 2019
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Topics: social media, audience segment, audience, social media listening, social listening, consumer research, social listening tools, competitive analysis, social listening data, demographics, buyer personas, customer personas, target audiences, how to use social listening, audience segments, audience segmentation, psychographics
Social Insights and Online Review Data Reveal Latest Consumer Tech Trends
By Derek Franks • November 12, 2019
The Internet of Things revolution is transforming industries everywhere - from transportation and manufacturing to healthcare and retail. But it’s consumer electronics that has totally upended everyone’s lives -- voice assistants, smart TVs, thermostats, robot vacuums-- even smart light bulbs.
So, what top consumer tech trends for 2020 and beyond do you need to know? Here’s a snapshot:
- Consumers are expected to spend $140B on IoT in 2020...
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Topics: social listening, consumer research, competitive analysis, social listening data, digital marketing, social media analytics, tech, text analytics, how to use social listening, audience segments, audience segmentation, reporting, analytics, technology
The Ultimate Report on Beauty and Cosmetics Consumer Trends in 2019
By Derek Franks • August 26, 2019
Natural. Organic. Healthy.
These terms now drive buying habits in all types of consumer goods markets. Nowhere is this more evident than in the beauty, cosmetics, and hygiene industries.
The data is clear: natural beauty is the best beauty in 2019 and beyond.
Our social insights report for the beauty industry is your official guide to the latest consumer trends in the beauty and cosmetics industry.
What do people want most in their...
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Topics: social media, beauty, audience segment, advertising, branding, social media data, social listening, consumer research, competitive analysis, competitive intelligence, social listening data, digital marketing, social media analytics, campaign analysis, how to use social listening, cosmetics, audience segments, audience segmentation
Why Instagram Analytics on Audiences Are So Crucial (With Brand New Data)
By Derek Franks • July 22, 2019
Is your team finding the right insights on the right channels for your marketing and customer experience strategies?
60% of U.S. adults are on Instagram.
That means there is more than enough important information and insight to glean from analyzing the platform’s 1 billion+ users.
The photo-centric app is rapidly becoming one of the most used social channels. And that makes it an incredibly powerful medium for business… if you know how to...
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Topics: social media, social media strategy, sentiment analysis, social media data, social listening, consumer research, social media tools, social media marketing, marketing strategy, social listening tools, digital marketing, social media analytics, instagram, instagram analytics
How We Use Social Listening Insights to Build Our Reports in 10 Steps
By Kristin Haynes • July 10, 2019
One important task for your team is reporting.
Your life might look like a lot of this: 📊📉📈
Whether it’s conducting market research, tracking campaigns, researching audience segments, analyzing brand health, improving products or other types of data-driven analysis, building reports is time consuming, challenging and not always fool-proof.
How do you get the best data on your research topic, and how do you get that data into a beautiful...
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Topics: sentiment analysis, social listening, consumer research, social media tools, social media marketing, marketing strategy, social listening tools, metrics, social listening data, digital marketing, customer personas, target audiences, Report, social media analytics, campaign analysis, text analytics, shopping, healthcare, text analysis, Gen Z
How Consumer Experience Agency Barefoot Proximity Uses Social Listening for Key Insights
By Derek Franks • June 12, 2019
Consumer experience strategy agency Barefoot Proximity knows a thing or two about using technology to help brands win big with data.
Their Strategy and Channel Integration teams use over 380 different tools to find those all-important insights to lead brands to accurate data-driven strategies.
One way they do this? They leverage the game-changing, a.i.-driven social listening insights from tools like Infegy Atlas to uncover hidden trends,...
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Topics: market research, sentiment analysis, community management, social listening, consumer research, marketing strategy, social listening tools, competitive analysis, digital marketing, demographics, target audiences, social media analytics, campaign analysis, text analytics, text analysis
CBD has already built a $2 billion dollar industry.
You may have noticed the influx of CBD stores on virtually every street corner. Someone may have sent you an article about how it’s the new way to treat almost every condition.
But what is its impact on your market? If you’re working for a CBD maker, which audiences does this on-the-rise supplement appeal to and why? How are people using CBD and what products do they love?
Our latest report,
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Topics: marketing, market research, consumer research, social listening data, demographics, buyer personas, customer personas, target audiences, Report, social media analytics, healthcare, Gen Z, CBD
Who is Gen Z? Exclusive New Data Reveals 7 Personas & How To Connect
By Derek Franks • April 11, 2019
Years ago, you read an article that showed up in your email inbox that told you that it’s time to stop worrying so much about millennials.
“Gen Z is the new millennials!” it exclaimed.
Since then, you and your team have been trying-- often unsuccessfully-- to dig in and understand the on-the-rise segment of new audiences who are on the precipice of being major players in the market everywhere.
The problem is, when analyzing Gen Z, you cannot...
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Topics: advertising, social media research, social listening, consumer research, social listening data, customer personas, target audiences, Report, social media analytics, GenZ, Gen Z
How Brands and Businesses Can Use Text Analytics for Game-Changing Consumer Insights
By Derek Franks • March 26, 2019
How many typed words are out there? Trillions?
What about all of the words in text messages, chats, surveys, reviews, call center logs, one-to-one emails, legal documents, bank records, health records, loyalty program data?
Text. Text. Text. Text. Text.
It’s everywhere. And it’s out there floating in a murky abyss, seemingly impossible to grasp its true massiveness.
While digital technology like social listening can help us harness the vast...
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Topics: market research, historical data, product research, consumer research, customer success, text analytics, text analysis
40 Amazing New Insights on the Retail Industry, Shopping Trends + More
By Connor Doolan • February 12, 2019
If you’re on a team for a retail brand, you know all too well the ups and downs of trying to stand out in a rapidly evolving market.
The confluence of technology, changing consumer habits, and the open access customers have to brands has turned the retail industry on its head.
Add on the ever-increasing choices people have to pick brands they love, and you have a recipe for an obstacle that even the most seasoned retail brands are challenged...
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Topics: social media, market research, retail, social media market research, social listening, consumer research, social listening data, shopping
Super Bowl Ads 2019: Social Data Analysis of Global Audience Reactions
By Derek Franks • February 4, 2019
As the game between the New England Patriots and Los Angeles Rams kicked off, many of the hundreds of millions of viewers around the world were dialed in for football. Many other viewers were anticipating the commercials more.
While lackluster action on the field may have put a damper on your Super Bowl party, perhaps it was those commercials that could be the saving grace.
This is the biggest advertising day of the year each and every year....
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Topics: advertising, sentiment analysis, social listening, consumer research, social listening data, super bowl, social media analytics, campaign analysis
Will Apple Watch Continue to Lead the Wearable Tech Market? Can Fitbit Keep Up? Social Listening Has Answers
By Derek Franks • October 16, 2018
What’s your step count today?
If that question enters your mind frequently, you’re probably a wearable tech customer.
The device you own, whether it's a smartwatch or a true and blue fitness tracker, has likely provided you with some useful information about your health or helped you connect and communicate better in some way.
We wanted to know: which devices, features, brands, use cases are most utilized by wearable tech customers?
To...
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Topics: social listening, consumer research, social listening data, customer personas, Report, tech
What Are Your Customers' Interests and Passions?
By Derek Franks • May 1, 2018
In one of our most popular blog posts, we set up the 25 questions social listening can help you answer. With the overwhelming response we got from that blog post, we thought we would expand on those 25 questions. In this post we are tackling our next important question: what are your customers’ interests?
The race is on to better understand consumers and consumer behavior in order to keep up with your industry and stay ahead of competitors.
...
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Topics: market research, social listening, consumer research, social listening tools
5 Tips For Better Social Listening Searches
By Alex Walter • April 12, 2018
As the client success manager at Infegy, I often get questions around tips for building search queries within our social listening tool the right way and getting the best results out of those searches.
Conducting social listening research may appear to require an expert’s hand to get the best metrics and results for your team. But with the right technology and mindset, you can be a social intelligence maestro in no time.
While there’s no...
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Topics: social research tool, consumer research, social listening tools
Travel Insights: Using Social Intelligence To Understand How and Why People Book
By Derek Franks • March 12, 2018
People spent a combined $1.6 trillion on global travel in 2017. It’s no secret: globetrotting is a lucrative business.
And one thing is for certain: the popularity of travel is not going to drop anytime soon. According to Deloitte, the number of global international departures increased from 600 million to 1.3 billion in the last two decades. And the trend is expected to continue to rise in 2018.
With so many people taking off for new...
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Topics: social listening, consumer research, social listening data, travel
Quick Tips: 7 Powerful Ways to Find Out Who Your Online Audiences Are
By Derek Franks • January 15, 2018
The medium is the message. At least that’s a fun saying that marketers say. There is a lot of truth to it. But it doesn’t paint the complete picture.
In reality what you say, how you say it and, yes, where you say it are only half the battle.
To win, you need to not only focus on what you’re saying, but what the world around you is saying. In this case, the message can be found on many mediums all over the web.
You need to fine tune the way...
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Topics: social media, audience, consumer research
3 Revealing Industry Insights Using Social Listening Data
By Derek Franks • November 27, 2017
The remarkable thing about marketing technology and social intelligence is the far-reaching access to data that can be applied to so many aspects of business, marketing and advertising strategies.
There are tons of different and innovative ways to utilize consumer insights that brands and businesses need to take advantage of and are likely missing out on.
Social and digital marketing strategy teams are huge benefactors of social media tools...
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Topics: social media, market research, social media research, social listening, consumer research, social listening tools
How Online Consumer Data Can Improve the In-store Experience
By Derek Franks • November 13, 2017
Today's shopping experience is a cutthroat battle for consumer spending dollars at many different touch points as new ways of simplify how we buy our must-have items and gifts have turned the retail industry on its head.
While brick-and-mortar retail brands continue to compete for foot traffic, and e-commerce entities are overtaking them for shopping, a key component to garnering new and repeat buyers is more important than ever: understanding...
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Topics: retail, social listening, consumer research, digital
How to Use Consumer Research Data for your Marketing Strategy
By Derek Franks • October 9, 2017
Numbers never lie. I like to use this phrase a lot when working with teams on marketing strategies. Regardless of what your objectives are within your marketing strategy, you need that strategy to be data-driven.
The quickest way to failure for advertisers and marketers is to carry on without data, performance measurement and benchmarks to guide your team. I’d argue that the most essential data is that about your customers, prospects, online...
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Topics: social media, market research, social listening, consumer research
