Avocado toast. The Instagram Aesthetic. Milk Crate Challenge. You know them. They exploded onto the cultural landscape with hardly any warning and became mainstream seemingly overnight. Some are still around. Some, thankfully, are not.
In 2021 and beyond, consumer trends don’t wait around until you’re ready. They become TikTok famous, and then it’s the next big thing. To find a trend early, you almost need superpowers.
If you’re on a brand...
Topics: social media intelligence, market research, social media market research, social data research tool, social media research, social listening, consumer research, social listening data, social media analytics, how to use social listening, consumer trends
If identifying or analyzing online audience segments is part of your day-to-day, whether it be for a brand, business, or agency, you need to use more than your typical online analytics.
You need accurate data - not assumptions. And you also need actionable data. The number of Twitter followers or how many likes a tweet got doesn’t help.
Audience segments can be focused on more than just age and gender. You’ll want to look beyond...
Topics: social media, market research, social listening, consumer research, social media tools, social listening data, target audiences, social media analytics, how to use social listening, audience segments, audience segmentation
How did global audiences react to this year’s Super Bowl commercials? Did the ads resonate with viewers enough for them to chime in online?
The answers are below. Not just any answers. Data-driven answers. These aren’t hot takes from some blogger who thinks they’re in the know. This isn’t a commercials review either (although we have our opinions).
This is the official breakdown of how millions upon millions of people discussed their...
Topics: advertising, sentiment analysis, social listening, consumer research, social listening data, super bowl, social media analytics, campaign analysis, super bowl commercials
Like it or not, 2020 changed consumers. Possibly for good. The sooner you accept it and adapt, the better.
The pandemic upended normal life and crushed supply chains, presenting new and often unwelcome obstacles for businesses everywhere. No where else was this more felt than in retail, shopping and Ecommerce.
These anxious times make it incredibly difficult to predict how consumers have changed or will change their behaviors. It’s opened...
Topics: retail, advertising, branding, social media data, social listening, consumer research, social listening tools, social listening data, social media analytics, consumer trends, online shopping, brand strategy, ecommerce, customer experience
The ultimate challenge for CPG brands: understanding why people choose one product over the other. Is it the packaging? The ingredients? The flavors? Or does it have to do with something more profound?
Social listening insights can help pinpoint how people buy and what drives them to the choices they make. Our brand new report on CPG trends reveals key data on consumer experiences, preferences and cravings.
In this article, we will take a...
Topics: social media, market research, branding, product research, social listening, consumer research, social listening tools, social listening data, how to use social listening, consumer trends, CPG, grocery
Our friends at Interbrand just launched their powerful new research report, Breakthrough Brands.
The report highlights the next generation of world-changing brands—the startups, upstarts, challengers, problem solvers, innovators, and category creators. The Interbrand Breakthrough Brands are changing the way we see and interact with the world.
During the process to determine their ultimate list of brands, Interbrand and Infegy worked closely...
Topics: social media, advertising, branding, social media research, social listening, consumer research, social listening data, Report, social media analytics, how to use social listening
Netflix transformed the way we are entertained. You can now stream any show or movie you want to any device as long as you have a decent wifi signal. New innovators are cashing in. Disney+, AppleTV+, HBO Max recently joined Hulu and Amazon Prime Video as competitors to take on Netflix. But whether or not other platforms will ever dethrone the O.G. streaming service remains in question.
You now have access to our latest consumer insights...
Topics: social media, streaming, hbo, netflix, streaming video, social listening, consumer research, social media tools, social listening tools, social listening data, social media analytics, consumer trends, hulu
Your task: find insights on your brand, brand’s campaign, customers, competitors, sales projections, or other key measurements using social data, then use that data in reports.
You might already be familiar with how powerful social listening insights can be for your reporting, and that’s definitely a good place to be in. But the great news is, even if you’re experienced with using social listening tools, there are still new and surprising ways...
Topics: social media intelligence, social media monitoring, market research, sentiment analysis, social media data, social listening, consumer research, social media tools, social listening tools, social listening data, social media analytics, how to use social listening, reporting, analytics, consumer trends
Social media analysts must constantly sift through enormous amounts of information, and often times, it’s frustrating to deal with irrelevant content that falls outside of the intended research parameters.
I know, I run into these issues on a daily basis. The secret to successful analysis all starts with the search query.
Without an appropriate query, the analyzed data might be irrelevant and the end results inaccurate. Fortunately,...
Topics: social media listening, social listening, consumer research
Even with the best crystal ball on the market, no one could have predicted a pandemic would completely upend the way of life for people everywhere.
The Coronavirus, and the disease COVID-19 have rapidly changed people’s experiences- how they consume, feel, buy and live their lives.
How can you understand how this has impacted people like your customers and adapt in an appropriate way to help and serve them best?
While not a crystal ball,...
Topics: brands, advertising, branding, social listening, consumer research, social listening data, healthcare, consumer trends, coronavirus, health
The Coronavirus has moved many people inside their homes transforming how they live, behave, interact, consume and buy.
With one-third of the global population under lockdown, this is a strange time for people that all companies and brands need to better understand.
As part of an ongoing series of content helping brands adjust to the current world, below we'll take a look at how people are living their lives. Using social listening, we...
Topics: brands, advertising, branding, social listening, consumer research, social listening data, healthcare, consumer trends, coronavirus, health
It’s an uncertain time. Understanding consumer conversation and how people feel is more important than ever.
The coronavirus and the illness COVID-19 has moved into our world and swiftly changed how consumers and brands think, feel and act.
It’s disrupted everyone’s lives and transformed our day-to-days in ways no one could have predicted. Making matters worse: rising cases in the United States and Europe and an increasing likelihood of...
Topics: brands, advertising, branding, social listening, consumer research, social listening data, healthcare, consumer trends, coronavirus, health
You might be asking: How can you analyze influencers better? What analysis can be done to better prove the success of influencer campaigns?
In 2020, influencer marketing will cost $1000 to $1 million per post. And too often influencer success measurement relies solely on short term vanity metrics for social influencers such as likes and shares.
It isn’t just about how many people took a tenth-of-a-second to like a post or the amount of people...
Topics: social media, social media listening, branding, social listening, consumer research, social listening data, social media analytics, campaign analysis, how to use social listening, influencers, influencer analysis, influencer campaigns, influencer campaign analysis, audience analysis
Gen Z has an estimated $143 billion in buying power in the US alone.
Unpredictable as they may seem, this generation talks online more than any other generation before them. If you listen to what they say about themselves, you can position your brand to compete for their coveted buying power.
We happen to offer a social listening platform capable of researching these young consumers and finding out what makes them tick.
Our latest social...
Topics: market research, social media market research, advertising, branding, social media strategy, social listening, consumer research, social listening data, Gen Z, consumer trends, Generation Z
The day after… Super Bowl 54 is in the books. And we’re partying like it’s 1970 here in Kansas City!
Many reputable publications out there released their “Super Bowl Commercials reviews” today. Each of these articles are full of “analysis” from some know-it-all who thinks they’re the one to judge the best Super Bowl commercials.
But that’s not what you need to know.
If you’re a brand who invested somewhere around $5.5 million for 30...
Topics: advertising, sentiment analysis, social listening, consumer research, social listening data, super bowl, social media analytics, campaign analysis, super bowl commercials
Welcome to the 2020s! It’s officially the future.
As we kick off a new year, we’re taking some time to pause and think about our favorite insights from 2019. There’s a lot we accomplished, and a lot of things we’re excited for this year. Our social listening platform is just getting better and better, and that’s something we can hang our hat on in 2020.
For our team at Infegy, this is also a time to look back on the stories we wrote and ...
Topics: social listening, consumer research, social listening tools, social listening data, social media analytics
The way people think about cars and the process of buying cars has changed. From electric vehicles to online car buying (and car delivery!) there has been a drastic shift in the car buying experience-- including the question of whether people will buy cars at all.
But what's driving (pun intended 🚙) auto industry trends, and what do people think about their car buying experiences? What do consumers look for when buying a car? Which auto...
Topics: social media, market research, advertising, branding, social media data, social listening, consumer research, social listening tools, social listening data, Report, automotive, auto, auto consumer trends, automotive consumer trends, consumer trends, cars, electric vehicles, automotive report
Topics: social media, audience segment, audience, social media listening, social listening, consumer research, social listening tools, competitive analysis, social listening data, demographics, buyer personas, customer personas, target audiences, how to use social listening, audience segments, audience segmentation, psychographics
The Internet of Things revolution is transforming industries everywhere - from transportation and manufacturing to healthcare and retail. But it’s consumer electronics that has totally upended everyone’s lives -- voice assistants, smart TVs, thermostats, robot vacuums-- even smart light bulbs.
So, what top consumer tech trends for 2020 and beyond do you need to know? Here’s a snapshot:
Topics: social listening, consumer research, competitive analysis, social listening data, digital marketing, social media analytics, tech, text analytics, how to use social listening, audience segments, audience segmentation, reporting, analytics, technology
Natural. Organic. Healthy.
These terms now drive buying habits in all types of consumer goods markets. Nowhere is this more evident than in the beauty, cosmetics, and hygiene industries.
The data is clear: natural beauty is the best beauty in 2019 and beyond.
Our social insights report for the beauty industry is your official guide to the latest consumer trends in the beauty and cosmetics industry.
What do people want most in their...
Topics: social media, beauty, audience segment, advertising, branding, social media data, social listening, consumer research, competitive analysis, competitive intelligence, social listening data, digital marketing, social media analytics, campaign analysis, how to use social listening, cosmetics, audience segments, audience segmentation
Is your team finding the right insights on the right channels for your marketing and customer experience strategies?
60% of U.S. adults are on Instagram.
That means there is more than enough important information and insight to glean from analyzing the platform’s 1 billion+ users.
The photo-centric app is rapidly becoming one of the most used social channels. And that makes it an incredibly powerful medium for business… if you know how to...
Topics: social media, social media strategy, sentiment analysis, social media data, social listening, consumer research, social media tools, social media marketing, marketing strategy, social listening tools, digital marketing, social media analytics, instagram, instagram analytics
One important task for your team is reporting.
Your life might look like a lot of this: 📊📉📈
Whether it’s conducting market research, tracking campaigns, researching audience segments, analyzing brand health, improving products or other types of data-driven analysis, building reports is time consuming, challenging and not always fool-proof.
How do you get the best data on your research topic, and how do you get that data into a beautiful...
Topics: sentiment analysis, social listening, consumer research, social media tools, social media marketing, marketing strategy, social listening tools, metrics, social listening data, digital marketing, customer personas, target audiences, Report, social media analytics, campaign analysis, text analytics, shopping, healthcare, text analysis, Gen Z
Consumer experience strategy agency Barefoot Proximity knows a thing or two about using technology to help brands win big with data.
Their Strategy and Channel Integration teams use over 380 different tools to find those all-important insights to lead brands to accurate data-driven strategies.
One way they do this? They leverage the game-changing, a.i.-driven social listening insights from tools like Infegy Atlas to uncover hidden trends,...
Topics: market research, sentiment analysis, community management, social listening, consumer research, marketing strategy, social listening tools, competitive analysis, digital marketing, demographics, target audiences, social media analytics, campaign analysis, text analytics, text analysis
CBD has already built a $2 billion dollar industry.
You may have noticed the influx of CBD stores on virtually every street corner. Someone may have sent you an article about how it’s the new way to treat almost every condition.
But what is its impact on your market? If you’re working for a CBD maker, which audiences does this on-the-rise supplement appeal to and why? How are people using CBD and what products do they love?
Our latest report,
Topics: marketing, market research, consumer research, social listening data, demographics, buyer personas, customer personas, target audiences, Report, social media analytics, healthcare, Gen Z, CBD
Years ago, you read an article that showed up in your email inbox that told you that it’s time to stop worrying so much about millennials.
“Gen Z is the new millennials!” it exclaimed.
Since then, you and your team have been trying -- often unsuccessfully -- to dig in and understand the growing segment of new audiences who have already made a massive impact on purchasing across all markets.
The problem is, when analyzing Gen Z, you cannot...
Topics: advertising, social media research, social listening, consumer research, social listening data, customer personas, target audiences, Report, social media analytics, GenZ, Gen Z
