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The Social Media Intelligence Blog

Insights on social media intelligence, marketing, and consumer insight

The Social Listening Blog

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How to Use Social Listening Data for Your Brand or Business: The Complete Guide

By Derek Franks  •  June 18, 2019


Finding the right consumer insights for your brand or business sometimes feels like trying to climb a steep mountain.

 

You can see the summit, but you have no idea what tools to use to get there. You certainly don’t want to go without tools. You’re not crazy! But your backpack is getting full, and it’s a mess in there.

 

How do you find a solution to get you the right insights on your customers, your competitors, your brand health, your product...

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Topics: social media, market research, social listening, marketing strategy, social listening tools, metrics, competitive analysis, competitive intelligence, social listening data, digital marketing, customer success, demographics, buyer personas, customer personas, target audiences, social media analytics, tech, pharmaceutical, text analysis


How Consumer Experience Agency Barefoot Proximity Uses Social Listening for Key Insights

By Derek Franks  •  June 12, 2019


Consumer experience strategy agency Barefoot Proximity knows a thing or two about using technology to help brands win big with data.

Their Strategy and Channel Integration teams use over 380 different tools to find those all-important insights to lead brands to accurate data-driven strategies.

One way they do this? They leverage the game-changing, a.i.-driven social listening insights from tools like Infegy Atlas to uncover hidden trends,...

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Topics: market research, sentiment analysis, community management, social listening, consumer research, marketing strategy, social listening tools, competitive analysis, digital marketing, demographics, target audiences, social media analytics, campaign analysis, text analytics, text analysis


REPORT: Analyzing Agencies and Top-Tier Brands

By Derek Franks  •  July 16, 2018


What consumer insights can advertising and market research agencies learn for their top brands?

 

More than ever before. Social listening provides a deep view into the world of consumers within specific industries and about brands, companies, products, influencers and competitors. Using the data mined from all corners of the web, agencies can leverage listening to uncover little-known or often-missed information to better understand the...

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Topics: advertising, social listening, metrics, competitive analysis, digital marketing, Report


INFOGRAPHIC: 5 Things to Remember When Analyzing Competitors

By Derek Franks  •  December 11, 2017


The digital revolution over the past decade has completely changed us as a society. It changed the way we interact. It changed the way we buy. It changed how we live our lives.

Marketers, advertisers and businesses in general were forced to change their approach to meet the new ways we communicate head-on.

While this has created scores of new challenges that didn’t exist 10 years ago, it has also opened many doors and provided us with...

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Topics: social listening, competitive analysis, competitive intelligence


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