Consumer experience strategy agency Barefoot Proximity knows a thing or two about using technology to help brands win big with data.
Their Strategy and Channel Integration teams use over 380 different tools to find those all-important insights to lead brands to accurate data-driven strategies.
One way they do this? They leverage the game-changing, a.i.-driven social listening insights from tools like Infegy Atlas to uncover hidden trends,...
Topics: market research, sentiment analysis, community management, social listening, consumer research, marketing strategy, social listening tools, competitive analysis, digital marketing, demographics, target audiences, social media analytics, campaign analysis, text analytics, text analysis
The single biggest day of revenue for any company in history?
Last year’s big game, Super Bowl 52 in February of 2018 granting $350 million to NBC on one day.
Could that be topped? Here is CBS, armed with 2019’s Super Bowl 53, saying “hold my beer.”
As the game between the New England Patriots and Los Angeles Rams kicked off, many of the hundreds of millions of viewers around the world were dialed in for football. Many other viewers were...
Topics: advertising, sentiment analysis, social listening, consumer research, social listening data, super bowl, social media analytics, campaign analysis
In case you’ve been living under a rock… Nike did a thing with ex-NFL star turned advocate Colin Kaepernick.
Some people loved it.
Some people did not love it.
Some people burned their Nikes.
Some people burned their New Balances on accident.
Nike’s new campaign, which launched Labor Day weekend, shows the brand taking a stand with Kaepernick, whose profile is featured in the image with the words “Believe in something, even if it means...
Topics: audience segment, social listening, social listening data, target audiences, campaign analysis
