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The Social Media Intelligence Blog

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Super Bowl Ads 2019: Social Data Analysis of Global Audience Reactions

By Derek Franks  •  February 4, 2019


The single biggest day of revenue for any company in history?

Last year’s big game, Super Bowl 52 in February of 2018 granting $350 million to NBC on one day.

Could that be topped? Here is CBS, armed with 2019’s Super Bowl 53, saying “hold my beer.”

As the game between the New England Patriots and Los Angeles Rams kicked off, many of the hundreds of millions of viewers around the world were dialed in for football. Many other viewers were...

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Topics: super bowl, social listening data, advertising, social media analytics, sentiment analysis, campaign analysis, consumer research, social listening


How Nike’s Audiences Reacted to the Colin Kaepernick Campaign (And Why That’s All That Matters)

By Derek Franks  •  October 9, 2018


In case you’ve been living under a rock… Nike did a thing with ex-NFL star turned advocate Colin Kaepernick.

 

Some people loved it.

Some people did not love it.

Some people burned their Nikes.

Some people burned their New Balances on accident.

Nike’s new campaign, which launched Labor Day weekend, shows the brand taking a stand with Kaepernick, whose profile is featured in the image with the words “Believe in something, even if it means...

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Topics: social listening data, social listening, campaign analysis, audience segment, target audiences


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