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The Social Media Intelligence Blog

Insights on social media intelligence, marketing, and consumer insight

The Social Listening Blog

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CBD Insights: The Rise of CBD and What to Know About Consumers

By Connor Doolan  •  May 8, 2019


CBD has already built a $2 billion dollar industry.

You may have noticed the influx of CBD stores on virtually every street corner. Someone may have sent you an article about how it’s the new way to treat almost every condition.

But what is its impact on your market? If you’re working for a CBD maker, which audiences does this on-the-rise supplement appeal to and why? How are people using CBD and what products do they love?

Our latest report,

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Topics: marketing, market research, consumer research, social listening data, demographics, buyer personas, customer personas, target audiences, Report, social media analytics, healthcare, Gen Z, CBD


Awesome New Instagram Insights and the Secret to Analyzing Audiences

By Derek Franks  •  December 5, 2018


50 billion photos have been shared on Instagram.

 

And that barely scratches the surface of how much interaction occurs on the giant social media channel. Instagram is a massive data set of billions of people volunteering information about their lives, activities, interests and feelings toward topics, products and brands.

 

Regardless of whether or not your brand or business is on Instagram, it’s clear: this social media network offers...

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Topics: social media, market research, social media research, social media strategy, social media data, social listening, social media tools, social media marketing, social listening data, demographics, buyer personas, customer personas, target audiences, social media analytics, text analytics, instagram, Gen Z, instagram analytics


5 Things Missing From Your Customer Personas

By Derek Franks  •  July 30, 2018


You’re probably well aware of a customer persona. Otherwise known as buyer personas, or marketing personas, these fictional representations of your ideal customer help you capture, document and sell to the right target audiences for your business.

 

You might have these in your overall marketing strategy document. You might have them in posters hanging on your wall. Wherever they are, it’s important that everyone on your team is on the same page...

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Topics: demographics, buyer personas, customer personas


The Old Way of Analyzing Demographics Is Dead

By Derek Franks  •  June 18, 2018


If you’re still using age range and income as primary ways to identify your target customers, it’s time to catch up to the real world.

 

These details don’t tell you all you need to know. Not even close.

Why do we need to sound the death bell for traditional demographic analysis? 

A couple of reasons. First, we have more access to better data about people-- who they are, what they do, their buying behaviors, emotions and motivations....

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Topics: social listening data, demographics, buyer personas, customer personas, target audiences


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