The world’s most popular brands-- Apple, Amazon, Google-- have something in common: they all make great products and services that people now depend on.
They revolutionized their industries, then revolutionized them again and again, which has kept consumers dialed in and interacting with them every day at all hours of the day.
But being popular isn’t the same as being trusted.
Although there is a lot of crossover, as you’ll see, the most...
Topics: artificial intelligence, social listening, brand perception
Starbucks has a secret weapon when it comes to brand awareness: seasonal beverages.
Pumpkin spice lattes have become such a cultural phenomenon that they have even become a nostalgic symbol of Fall right after cute boots, chili cook-offs, and the back-to-school season.
Our dashboard on PSL conversations gives you a look at the most frequently referenced topics from the last 90 days. Click here or on the image button right below this text to see...
Topics: starbucks, pumpkin spice latte, psl, branding, brand awareness, brand perception
How do consumers really feel about their panty purchases? Is it a different feeling than their lingerie purchases? Fruit of the Loom is betting many women won't know the difference.
Recently, Adweek noted how agency Ketchum tricked New York shoppers with a classic bait-and-switch marketing tactic, using nothing but a snooty reputation and an equally-pretentious name, Früt.
Früt is presented as the newest upscale lingerie retail boutique to...
Topics: beauty, brands, retail, fashion, holiday, purchase, perception, social data, sentiment, brand perception, historical data, social media intelligence, social media market research
Good news: your agency receives an RFP to improve a brand's public perception. You have great ideas and a pitch meeting coming up.
Bad news: the clock is ticking and you're on a deadline.
Normally, preliminary research efforts are going to involve surveys, public polling, focus groups, you name it. These steps take time, resources, and consistent diligence to make sure your results are accurate. Doesn't that sound more complicated than it needs...
Topics: brands, marketing, social media, market research, audience, brand perception, retail
"Disney's gonna ruin Star Wars."
I said it. My friends said it. Critics even said it, but the data says otherwise.
Aside from raking in $2 billion at the box office globally, Star Wars: The Force Awakens represents a potential cash cow for the media giant if they can effectively market Star Wars to fans both new and old.
In 2011, at Toronto Underground Cinema in Canada, fans marked the first ever Star Wars Day, the target holiday for the Jedi...
Topics: brands, star wars, audience segment, disney, audience, brand perception
Call them what you want -- brand advocates, spokespeople, celebrity representatives, paid shills -- influencer marketing is alive and well.
It used to be simpler, too: your celebrity/spokesperson appears in radio, television, and/or photo ads. But social media has changed the rules.
Brands have to worry about the overall public perception of these spokespeople as advertising has developed from traditional media into the modern multichannel...
Topics: brands, sentiment, spokespeople, spokesperson, brand perception
