Topics: social media research, social listening, social media tools, marketing strategy, social listening tools, b2b, social listening data, how to use social listening
You may be surprised to learn that social media analysis and audience research is as important to a B2B organization as it is to consumer-facing brands.
While companies who sell to other businesses have different targets and take prospects on a more complex path through the buyer’s journey, there are a score of advantages to be had with better online research.
It is true, conducting social listening and research will differ from how...
Topics: social listening, b2b