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13 Tips for B2B Social Listening Research

By Ali Nilsen  •  June 10, 2020


Pinpointing b2b conversations with social listening can sound impossible, but it isn’t. Seriously… don’t fret. There are over 1 million social conversations each month using “b2b” or “#b2b” in a post. And that doesn’t even include topics of conversation that don’t use “b2b” at all in the post. This means there’s a sizable volume of conversations containing key consumer insights for b2b researchers to start from. 
 
So, what are some important...
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Topics: social media research, social listening, social media tools, marketing strategy, social listening tools, b2b, social listening data, how to use social listening


How to Use Social Media Listening Data for B2B Research

By Nate Stedman  •  December 4, 2017


You may be surprised to learn that social media analysis and audience research is as important to a B2B organization as it is to consumer-facing brands.

 

While companies who sell to other businesses have different targets and take prospects on a more complex path through the buyer’s journey, there are a score of advantages to be had with better online research.

 

It is true, conducting social listening and research will differ from how...

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Topics: social listening, b2b


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