<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=1615255955451271&amp;ev=PageView&amp;noscript=1">

The Social Media Intelligence Blog

Insights on social media intelligence, marketing, and consumer insight

The Social Listening Blog

By

This is a section title

Social Insights Reveal New Consumer Truths About Dads

By Derek Franks  •  September 22, 2020


Dad… just when you think you know him, right? He’s always got a new hobby, a new venture, or a new fad that he’s into.

 

As it turns out, though, “Dad” isn't a one-size-fits-all term. Dads exist in many different forms and have different interests, beliefs, values, parenting styles, and hobbies.  But one thing all dads have in common? The kids. Being a dad impacts everything they do - how they behave, what they believe, and what they buy.

 

...

[ Continue Reading ... ]

Topics: social media data, social listening, social listening tools, social listening data, buyer personas, customer personas, social media analytics, how to use social listening, audience segments, audience segmentation, dads, personas, social personas


How to Build Powerful Audience Segments with Better Insights

By Derek Franks  •  December 9, 2019


Accurate audience segmentation requires a ton of work and often involves unreliable methods.Brands frequently miss the correct data on audiences, and that leads to a mountain of problems: bad audience segmentation can doom everything from customer targeting, advertising, product innovation, and competitive advantages.The insights available through social listening go beyond demographics to implement psychographic segmentation. Paired with...
[ Continue Reading ... ]

Topics: social media, audience segment, audience, social media listening, social listening, consumer research, social listening tools, competitive analysis, social listening data, demographics, buyer personas, customer personas, target audiences, how to use social listening, audience segments, audience segmentation, psychographics


Social Insights and Online Review Data Reveal Latest Consumer Tech Trends

By Derek Franks  •  November 12, 2019


The Internet of Things revolution is transforming industries everywhere - from transportation and manufacturing to healthcare and retail.  But it’s consumer electronics that has totally upended everyone’s lives -- voice assistants, smart TVs, thermostats, robot vacuums-- even smart light bulbs.

 

So, what top consumer tech trends for 2020 and beyond do you need to know? Here’s a snapshot:

 

  1. Consumers are expected to spend $140B on IoT in 2020...
[ Continue Reading ... ]

Topics: social listening, consumer research, competitive analysis, social listening data, digital marketing, social media analytics, tech, text analytics, how to use social listening, audience segments, audience segmentation, reporting, analytics, technology


Healthy Lifestyles Report: Social Data Reveals Health and Wellness Consumer Insights

By Derek Franks  •  September 24, 2019


Health and wellness is a $4.2 trillion industry.

That means your health isn’t just a lifestyle goal. It’s an economy.

With access to a whole new assortment of food choices, supplements, niche exercise options, mindfulness and mental health practices, health and wellness impacts all areas of our lives from daily routines to new experiences.

 

This evolution translates into dollars. Here’s how much consumers spent in one year:

  • $702 billion on...
[ Continue Reading ... ]

Topics: social media intelligence, advertising, social listening, social media marketing, social listening tools, social listening data, social media analytics, healthcare, how to use social listening, audience segments, audience segmentation, health and fitness, health and wellness, diet trends


The Ultimate Report on Beauty and Cosmetics Consumer Trends in 2019

By Derek Franks  •  August 26, 2019


Natural. Organic. Healthy.

 

These terms now drive buying habits in all types of consumer goods markets. Nowhere is this more evident than in the beauty, cosmetics, and hygiene industries.

 

The data is clear: natural beauty is the best beauty in 2019 and beyond.

 

Our social insights report for the beauty industry is your official guide to the latest consumer trends in the beauty and cosmetics industry.

 

What do people want most in their...

[ Continue Reading ... ]

Topics: social media, beauty, audience segment, advertising, branding, social media data, social listening, consumer research, competitive analysis, competitive intelligence, social listening data, digital marketing, social media analytics, campaign analysis, how to use social listening, cosmetics, audience segments, audience segmentation


More from the Social Media Intelligence Blog

All posts

Comments

Recent Posts

Popular Posts

Get Our Monthly Social Insights Newsletter

Follow Infegy

Receive Updates From Infegy