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The Social Media Intelligence Blog

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Social Insights and Online Review Data Reveal Latest Consumer Tech Trends

By Derek Franks  •  November 12, 2019


The Internet of Things revolution is transforming industries everywhere - from transportation and manufacturing to healthcare and retail.  But it’s consumer electronics that has totally upended everyone’s lives -- voice assistants, smart TVs, thermostats, robot vacuums-- even smart light bulbs.

 

So, what top consumer tech trends for 2020 and beyond do you need to know? Here’s a snapshot:

 

  1. Consumers are expected to spend $140B on IoT in 2020...
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Topics: social listening, consumer research, competitive analysis, social listening data, digital marketing, social media analytics, tech, text analytics, how to use social listening, audience segments, audience segmentation, reporting, analytics, technology


Healthy Lifestyles Report: Social Data Reveals Health and Wellness Consumer Insights

By Connor Doolan  •  September 24, 2019


Health and wellness is a $4.2 trillion industry.

That means your health isn’t just a lifestyle goal. It’s an economy.

With access to a whole new assortment of food choices, supplements, niche exercise options, mindfulness and mental health practices, health and wellness impacts all areas of our lives from daily routines to new experiences.

 

This evolution translates into dollars. Here’s how much consumers spent in 2017:

  • $702 billion on...
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Topics: social media intelligence, advertising, social listening, social media marketing, social listening tools, social listening data, social media analytics, healthcare, how to use social listening, audience segments, audience segmentation, health and fitness, health and wellness, diet trends


The Ultimate Report on Beauty and Cosmetics Consumer Trends in 2019

By Connor Doolan  •  August 26, 2019


Natural. Organic. Healthy.

 

These terms now drive buying habits in all types of consumer goods markets. Nowhere is this more evident than in the beauty, cosmetics, and hygiene industries.

 

The data is clear: natural beauty is the best beauty in 2019 and beyond.

 

Our social insights report for the beauty industry is your official guide to the latest consumer trends in the beauty and cosmetics industry.

 

What do people want most in their...

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Topics: social media, beauty, audience segment, advertising, branding, social media data, social listening, consumer research, competitive analysis, competitive intelligence, social listening data, digital marketing, social media analytics, campaign analysis, how to use social listening, cosmetics, audience segments, audience segmentation


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