By Derek Franks • December 9, 2019
Topics: social media, audience segment, audience, social media listening, social listening, consumer research, social listening tools, competitive analysis, social listening data, demographics, buyer personas, customer personas, target audiences, how to use social listening, audience segments, audience segmentation, psychographics
By Derek Franks • June 5, 2018
211 million pieces of user-generated content are created online every minute. People are talking, and they have a lot to say that’s important to you.
But people don’t just sound off on social media.
There are dozens of different mediums people turn to to provide feedback and details about their experiences online.
These include places like blogs, forums, articles, news stories, article comments, and review sites. All of these are in...
By Derek Franks • January 15, 2018
The medium is the message. At least that’s a fun saying that marketers say. There is a lot of truth to it. But it doesn’t paint the complete picture.
In reality what you say, how you say it and, yes, where you say it are only half the battle.
To win, you need to not only focus on what you’re saying, but what the world around you is saying. In this case, the message can be found on many mediums all over the web.
You need to fine tune the way...
By Jordan Hanson • August 22, 2016
It's no secret that Americans are largely passing on the opportunity to get caught up in Rio Olympic fever. Ad Age recently reported that both ratings and viewer deliveries for 2016 Rio Olympics coverage is down over 32 percent from the first two days. Average household ratings clocked in at 13.9 across 26.5 million viewers.
After examining ratings data for the last three Olympic games - Beijing, London, and Rio - makes it absolutely clear that...
By Madi Harmon • August 11, 2016
Drinking beer is a boy’s club, or at least it was.
For years beer advertisements have targeted the most consistent and loyal consumers, men, and often have ignored or portrayed women as objects of desire.
Check out how far Bud Light missed the mark with women in its 2014 #UpForWhatever campaign by implying that beer should be used to “remove no from your vocabulary for the night.”
Despite a turbulent history with the female demographic, these...
By Jordan Hanson • July 6, 2016
Every customer support representative knows that having a variety of response plans in place is one thing, but executing them for extreme customer satisfaction is another, especially in the constantly-shifting world of fast fashion retail.
As we've discussed in a prior post, there are a lot of red flags for the fast fashion industry in general, but they seem to be more like conversational constants than changing variables.
We wonder: do...
By Jordan Hanson • May 24, 2016
Good news: your agency receives an RFP to improve a brand's public perception. You have great ideas and a pitch meeting coming up.
Bad news: the clock is ticking and you're on a deadline.
Normally, preliminary research efforts are going to involve surveys, public polling, focus groups, you name it. These steps take time, resources, and consistent diligence to make sure your results are accurate. Doesn't that sound more complicated than it needs...
By Jordan Hanson • May 3, 2016
"Disney's gonna ruin Star Wars."
I said it. My friends said it. Critics even said it, but the data says otherwise.
Aside from raking in $2 billion at the box office globally, Star Wars: The Force Awakens represents a potential cash cow for the media giant if they can effectively market Star Wars to fans both new and old.
In 2011, at Toronto Underground Cinema in Canada, fans marked the first ever Star Wars Day, the target holiday for the Jedi...