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The Social Media Intelligence Blog

Insights on social media intelligence, marketing, and consumer insight

The Social Listening Blog

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Introducing Infegy IQ: Industry-Leading Text Analytics

By Justin Graves  •  March 12, 2019


Justin Graves, CEO

 

The next big evolution for Infegy has arrived.

 

We're thrilled to announce the launch of an entirely new NLP engine, Infegy IQ.  Based on novel machine learning-based techniques, our text analytics approach is setting new records in overall accuracy, precision and recall.

 

 We’ve been developing in-house natural language understanding, or NLU, systems for our entire 12-year history. In this time, we’ve seen great strides...

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Topics: machine learning, artificial intelligence, infegy team, text analytics, text analysis


The Future of Image Analysis in Market Research and Social Media

By Derek Franks  •  December 18, 2018


Snap!

 

The iconic sound of a photograph being taken.

Today, most of us don’t literally snap a picture anymore. We click a photo.

And with each image taken by people comes an opportunity for brands and organizations like yours to learn something about these people.

With market research tools and social media analytics platforms growing in their intelligence and capabilities, we can now conduct research on the more than 3 billion images...

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Topics: marketing, social media, market research, image analysis, social media data, social listening, artificial intelligence


Who are the World’s Most Trusted Brands and Why?

By Derek Franks  •  February 20, 2018


The world’s most popular brands-- Apple, Google, Amazon-- have something in common: they all make great products and services that people now depend on.

 

One-by-one, they've revolutionized the tech industry, keeping consumers dialed in and interacting with them every day at all hours of the day.

But being popular isn’t the same as being trusted.

 

Although there is a lot of crossover, as you’ll see, the most trusted companies in the world...

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Topics: brand perception, social listening, artificial intelligence


What is Machine Learning and How Will it Impact Your Brand?

By Derek Franks  •  February 12, 2018


The rise of the machines is here. Artificial intelligence is now a mainstay within our everyday technology. To ignore it is to fail.

Brands are recognizing more and more the importance of not only making sure that A.I. is a careful consideration when implementing their strategies, but also that they need to actively use this intelligence themselves to their business advantage.

This leaves no doubt: your brand needs to be fully adapted to compete...

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Topics: social listening, digital marketing, machine learning, artificial intelligence


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