It’s an uncertain time. Understanding consumer conversation and how people feel is more important than ever.
The coronavirus and the illness COVID-19 has moved into our world and swiftly changed how consumers and brands think, feel and act.
It’s disrupted everyone’s lives and transformed our day-to-days in ways no one could have predicted. Making matters worse: rising cases in the United States and Europe and an increasing likelihood of...
Topics: brands, advertising, branding, social listening, consumer research, social listening data, healthcare, consumer trends, coronavirus, health
Gen Z has an estimated $143 billion in buying power in the US alone.
Unpredictable as they may seem, this generation talks online more than any other generation before them. If you listen to what they say about themselves, you can position your brand to compete for their coveted buying power.
We happen to offer a social listening platform capable of researching these young consumers and finding out what makes them tick.
Our latest social...
Topics: market research, social media market research, advertising, branding, social media strategy, social listening, consumer research, social listening data, Gen Z, consumer trends, Generation Z
The day after… Super Bowl 54 is in the books. And we’re partying like it’s 1970 here in Kansas City!
Many reputable publications out there released their “Super Bowl Commercials reviews” today. Each of these articles are full of “analysis” from some know-it-all who thinks they’re the one to judge the best Super Bowl commercials.
But that’s not what you need to know.
If you’re a brand who invested somewhere around $5.5 million for 30...
Topics: advertising, sentiment analysis, social listening, consumer research, social listening data, super bowl, social media analytics, campaign analysis, super bowl commercials
The way people think about cars and the process of buying cars has changed. From electric vehicles to online car buying (and car delivery!) there has been a drastic shift in the car buying experience-- including the question of whether people will buy cars at all.
But what's driving (pun intended 🚙) auto industry trends, and what do people think about their car buying experiences? What do consumers look for when buying a car? Which auto...
Topics: social media, market research, advertising, branding, social media data, social listening, consumer research, social listening tools, social listening data, Report, automotive, auto, auto consumer trends, automotive consumer trends, consumer trends, cars, electric vehicles, automotive report
Consumer trust in a brand is almost as valuable as their dollars.
If people trust your brand, they will buy it. But not just that. They will buy it again. They’ll remain loyal to you. They may even become brand advocates or super fans.
If consumer trust isn’t maintained, people become disenfranchised from you. They may switch back and forth between brands. They may base their purchase solely on price, convenience, or whether or not they have...
Topics: social media, brand perception, advertising, branding, social media data, social listening, marketing strategy, social listening tools, social listening data, artificial intelligence, consumer trends, brand trust
Health and wellness is a $4.2 trillion industry.
That means your health isn’t just a lifestyle goal. It’s an economy.
With access to a whole new assortment of food choices, supplements, niche exercise options, mindfulness and mental health practices, health and wellness impacts all areas of our lives from daily routines to new experiences.
This evolution translates into dollars. Here’s how much consumers spent in 2017:
Topics: social media intelligence, advertising, social listening, social media marketing, social listening tools, social listening data, social media analytics, healthcare, how to use social listening, audience segments, audience segmentation, health and fitness, health and wellness, diet trends
Not all social analytics tools are created equal.
There are a seemingly endless number of solutions; the lists of bells and whistles goes on and on.
But what many social data platforms often fail to do is translate to other key business efforts for your overall strategy.
Social listening tools, however, are different. They’re capable of providing the often-missed context for solving some of your more perplexing marketing and advertising...
Topics: social media, market research, social media listening, advertising, branding, social listening, marketing strategy, social listening tools, social listening data, digital marketing, social media analytics, campaign analysis, how to use social listening
Natural. Organic. Healthy.
These terms now drive buying habits in all types of consumer goods markets. Nowhere is this more evident than in the beauty, cosmetics, and hygiene industries.
The data is clear: natural beauty is the best beauty in 2019 and beyond.
Our social insights report for the beauty industry is your official guide to the latest consumer trends in the beauty and cosmetics industry.
What do people want most in their...
Topics: social media, beauty, audience segment, advertising, branding, social media data, social listening, consumer research, competitive analysis, competitive intelligence, social listening data, digital marketing, social media analytics, campaign analysis, how to use social listening, cosmetics, audience segments, audience segmentation
Years ago, you read an article that showed up in your email inbox that told you that it’s time to stop worrying so much about millennials.
“Gen Z is the new millennials!” it exclaimed.
Since then, you and your team have been trying-- often unsuccessfully-- to dig in and understand the on-the-rise segment of new audiences who are on the precipice of being major players in the market everywhere.
The problem is, when analyzing Gen Z, you cannot...
Topics: advertising, social media research, social listening, consumer research, social listening data, customer personas, target audiences, Report, social media analytics, GenZ, Gen Z
As the game between the New England Patriots and Los Angeles Rams kicked off, many of the hundreds of millions of viewers around the world were dialed in for football. Many other viewers were anticipating the commercials more.
While lackluster action on the field may have put a damper on your Super Bowl party, perhaps it was those commercials that could be the saving grace.
This is the biggest advertising day of the year each and every year....
Topics: advertising, sentiment analysis, social listening, consumer research, social listening data, super bowl, social media analytics, campaign analysis
Are you a numbers freak? Do you nerd out on data about brands and getting into the nitty gritty of brand strategy and campaign analysis? Do you work for an agency or brand and are constantly on the lookout for better insights on customers?
You’re in the right place. We’re just like you.
And because we share your affinity for an abundance of bar graphs and pie charts, we’ve created the ultimate social insights report for some of the world’s...
Topics: advertising, social listening, social listening data
What consumer insights can advertising and market research agencies learn for their top brands?
More than ever before. Social listening provides a deep view into the world of consumers within specific industries and about brands, companies, products, influencers and competitors. Using the data mined from all corners of the web, agencies can leverage listening to uncover little-known or often-missed information to better understand the...
Topics: advertising, social listening, metrics, competitive analysis, digital marketing, Report
Your agency or firm wants to land that awesome new client for their marketing, advertising, market research or creative business. But first, you need to sell them at the big pitch meeting.
How do you go from the standard pitch to the remarkable one that lands the deal?
By bringing the right insights to the table. It’s nice to have a big creative idea, but without the right data to provide context, it will be difficult to persuade the prospect...
Topics: client, advertising, social media strategy, social media data, marketing strategy, metrics, customer success
5 million dollars. That’s how much it set a company back to advertise during Super Bowl 52 in Minneapolis this year. NBC received that cool 5-million for each 30-second spot that aired during the most watched television event of the year. When we finally see the bank statements, NBC expects that Sunday’s telecast will amount to the single biggest day of earnings by a single company. Ever.
So was all that cash from these companies worth it? Did...
Topics: advertising, social listening data, super bowl, commercials
Don Draper had a spectacular way of presenting amazing new creative ideas for brands’ big ad campaigns. The many “Mad Men” who inspired that character knew how to develop messages that truly resonated with people. At the height of the golden age of advertising, brand messaging literally drove consumer behavior.
Today, we can feel inspired by such remarkable creativity. But the internet has turned the advertising world on its head. We’ve done a...
Topics: marketing, social media, advertising, customer relationships
Conversations. That’s what drives brands in today’s always-on world.
Successful marketing and advertising is about building an ongoing relationship with people, reaching them where they are hanging out online. It’s a two-way street now. The best brands keep an open dialogue with consumers. They provide them with relevant, interesting and entertaining information on a consistent basis.
Perhaps there’s no better place to do this than on...
Topics: social media, social media monitoring, social media listening, advertising, social media strategy, community management
It's no secret that Americans are largely passing on the opportunity to get caught up in Rio Olympic fever. Ad Age recently reported that both ratings and viewer deliveries for 2016 Rio Olympics coverage is down over 32 percent from the first two days. Average household ratings clocked in at 13.9 across 26.5 million viewers.
After examining ratings data for the last three Olympic games - Beijing, London, and Rio - makes it absolutely clear that...
Topics: brands, sentiment, spokespeople, audience, social data, tv, advertising, perception
Drinking beer is a boy’s club, or at least it was.
For years beer advertisements have targeted the most consistent and loyal consumers, men, and often have ignored or portrayed women as objects of desire.
Check out how far Bud Light missed the mark with women in its 2014 #UpForWhatever campaign by implying that beer should be used to “remove no from your vocabulary for the night.”
Despite a turbulent history with the female demographic, these...
Topics: marketing, social media, sentiment, audience segment, audience, social data, social data research, advertising, perception, social media research
Infegy Atlas released a few new features recently and my favorite one is called, Audience Interests.
Audience interests allows analysts to discover what audience(s) of a particular subject are also likely to be interested in.
For example, people who talk about the BMW i3 are 4.9X more likely to talk about canoeing/kayaking.
To give you a deep dive of how Audience Interests can be applied to help inspire new campaign ideas, I've set up an...
Topics: social media intelligence, advertising, social media research
