You may be like a lot of other business, research or agency team members out there, often finding yourself asking: “who the heck are these Gen-Z people?!”
Those belonging to Generation Z, born between 1995 and 2013, are a puzzle. But they are a puzzle worth solving. Why? Because they are starting to spend money.
What do they want? What do they talk about online? How do they buy? It’s a mystery. The answers to the riddle lie on social media,...
Topics: social media, audience segment, social media strategy, social media data, social listening, social media marketing, social listening data, demographics, target audiences, social media analytics, pinterest
Millions of people provide their unsolicited opinions online every single minute of the day, making social media the world’s largest focus group.
Even so, this incredibly valuable source of insight is still vastly underutilized, particularly in market research.
While many market researchers have been hesitant to incorporate social media research into their practices, other researchers have harnessed the power of social data, to realize...
Topics: social media analytics
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Time to bid 2018 adieu.
As we reign in a new a year, it’s important for brands and business teams to shift gears and turn their top focus to getting to know customers and consumers, their changing preferences and buying behaviors, and the evolution within various industries.
We can talk all day about how important this research is. But that isn’t the goal of this article.
Instead, we’re going to do something fun. We’re going to take a...
Topics: market research, sentiment analysis, social listening, social listening tools, social listening data, social media analytics
50 billion photos have been shared on Instagram.
And that barely scratches the surface of how much interaction occurs on the giant social media channel. Instagram is a massive data set of billions of people volunteering information about their lives, activities, interests and feelings toward topics, products and brands.
Regardless of whether or not your brand or business is on Instagram, it’s clear: this social media network offers...
Topics: social media, market research, social media research, social media strategy, social media data, social listening, social media tools, social media marketing, social listening data, demographics, buyer personas, customer personas, target audiences, social media analytics, text analytics, instagram, Gen Z, instagram analytics
Social media is a giant ocean of feedback.
Billions of people are talking online all over the globe. They’re punching keys on smartphones and laptops and chiming in about their thoughts and feeling about brands, products, experiences, organizations and people.
These billions of voices contain important information to your brand or business.
It isn’t enough to just listen to what people say online,
you have to really understand them.
...
Topics: social listening, social listening tools, text analytics
More and more fridges are being stocked with the colorful cans and various flavors from La Croix and similar beverages.
Meanwhile, soda continues to slide down the totem pole in the soft drink space.
It’s no secret. LaCroix has increased its Instagram following from 800 to 157,000 followers since 2016. During that time period, bottled water sales surpassed that of soda sales for the first time.
Things are changing.
People’s tastes and...
Topics: social listening, social listening data, Report
75 billion ideas.
That’s the number of new ideas that have been posted to the popular social media platform Pinterest, according to Omnicore.
There have been billions of online conversations this year alone on Pinterest, part of the 175 billion total Pinterest “pins” all time since the network launched in 2010.
As you’re getting your mind blown by these stats, we should warn...
Topics: social media, social media research, social media data, social listening, social listening data, pinterest
What’s your step count today?
If that question enters your mind frequently, you’re probably a wearable tech customer.
The device you own, whether it's a smartwatch or a true and blue fitness tracker, has likely provided you with some useful information about your health or helped you connect and communicate better in some way.
We wanted to know: which devices, features, brands, use cases are most utilized by wearable tech customers?
To...
Topics: social listening, consumer research, social listening data, customer personas, Report, tech
Our goal for Infegy Atlas is to give you the data and analytics you need for better and faster consumer insights.
I believe one of the best things about Infegy, is our focus on an agile work environment which allows us to release new features seamlessly and quickly. In our latest round of releases, we took feedback from our clients and added features that you have asked for.
Here they are at a glance:
Topics: infegy atlas, social listening, social listening tools, social listening data
In case you’ve been living under a rock… Nike did a thing with ex-NFL star turned advocate Colin Kaepernick.
Some people loved it.
Some people did not love it.
Some people burned their Nikes.
Some people burned their New Balances on accident.
Nike’s new campaign, which launched Labor Day weekend, shows the brand taking a stand with Kaepernick, whose profile is featured in the image with the words “Believe in something, even if it means...
Topics: audience segment, social listening, social listening data, target audiences, campaign analysis
Are you really taking advice from a tomato?
Measuring the success or failure of a TV series goes well beyond the review score or looking at viewership numbers. If you really want to gauge the performance of your programming, and understand the true feedback of your viewers, you need details that go further than that.
What ratings, review sites and a certified fresh score won’t tell you is what people actually think about the content they are...
Topics: entertainment, social listening, social listening tools, social listening data
Nearly 2.8 billion people will be regular social media users in 2019. And even more people are talking elsewhere on the web.
People have a lot to say about your brand, business, or relevant topics to you. You need to listen to them. But are you listening in the right places? That’s a question we ask quite a bit around here.
>>Did you know Reddit has 270 million unique visitors/month, 18 billion pageviews/month, which now puts them ahead of...
Topics: market research, social listening, social listening tools
Remember when watches were just for telling time?
Neither do we. High-tech wearables like Smartwatches and fitness bands are the new norm for people to buckle around their wrist. And they are ever-growing in popularity for consumers, serving the purpose of both design and function.
Fitness trackers and Smartwatches both have their top features and benefits, and passionate users have a lot to say about what they love about their devices. But...
Topics: market research, social listening, social listening data
Are you a numbers freak? Do you nerd out on data about brands and getting into the nitty gritty of brand strategy and campaign analysis? Do you work for an agency or brand and are constantly on the lookout for better insights on customers?
You’re in the right place. We’re just like you.
And because we share your affinity for an abundance of bar graphs and pie charts, we’ve created the ultimate social insights report for some of the world’s...
Topics: advertising, social listening, social listening data
How does Airbnb, one of the world’s most visible and well known brands, connect so well with their audiences?
What can the teams who work for the Airbnb brand do to continue that trend?
And what can we all learn from the brand’s successes that we could apply to our own situations?
Great questions!
If you’re like us, you’re curious as to what it is that makes an innovative company so innovative and continue to break the mold in a noisy,...
Topics: audience segment, social listening data, customer personas, social media analytics
With hundreds of millions of user-created posts being published to the web every minute, you need to find a way to harness all the data and use it to benefit your business.
You may rush quickly into finding a easy or cheap social analytics tool, but without the right vetting you could miss out on important aspects and features of a quality tool that will help tell you everything you need to know.
From social media scheduling to social...
Topics: social media research, social media data, social media tools, social media analytics
You’re probably well aware of a customer persona. Otherwise known as buyer personas, or marketing personas, these fictional representations of your ideal customer help you capture, document and sell to the right target audiences for your business.
You might have these in your overall marketing strategy document. You might have them in posters hanging on your wall. Wherever they are, it’s important that everyone on your team is on the same page...
Topics: demographics, buyer personas, customer personas
What consumer insights can advertising and market research agencies learn for their top brands?
More than ever before. Social listening provides a deep view into the world of consumers within specific industries and about brands, companies, products, influencers and competitors. Using the data mined from all corners of the web, agencies can leverage listening to uncover little-known or often-missed information to better understand the...
Topics: advertising, social listening, metrics, competitive analysis, digital marketing, Report
Your agency or firm wants to land that awesome new client for their marketing, advertising, market research or creative business. But first, you need to sell them at the big pitch meeting.
How do you go from the standard pitch to the remarkable one that lands the deal?
By bringing the right insights to the table. It’s nice to have a big creative idea, but without the right data to provide context, it will be difficult to persuade the prospect...
Topics: client, advertising, social media strategy, social media data, marketing strategy, metrics, customer success
We have a lot of new faces around the Infegy office.
Like any growing company, we’re proud of the people who work here. And we always love to share a little bit about the people who make us go.
So, this week we’d love to introduce you another new member of the team. Meet Andy Koelker.
He just jumped on board as our lead generation and sales rep and he’ll be rockin’ and rollin’ on the sales team helping persuade people like you to check out our...
Topics: infegy team
If you’re still using age range and income as primary ways to identify your target customers, it’s time to catch up to the real world.
These details don’t tell you all you need to know. Not even close.
Why do we need to sound the death bell for traditional demographic analysis?
A couple of reasons. First, we have more access to better data about people-- who they are, what they do, their buying behaviors, emotions and motivations....
Topics: social listening data, demographics, buyer personas, customer personas, target audiences
Social media monitoring, social listening, social analytics, and intelligence are often used synonymously, but in reality each term actually describes something quite different. To add to the confusion, there are tons of marketing software platforms that call themselves social media research tools, but that have different uses, capabilities and metrics.
There are, in fact, three different and distinct types of research here. Monitoring,...
211 million pieces of user-generated content are created online every minute. People are talking, and they have a lot to say that’s important to you.
But people don’t just sound off on social media.
There are dozens of different mediums people turn to to provide feedback and details about their experiences online.
These include places like blogs, forums, articles, news stories, article comments, and review sites. All of these are in...
Topics: social media, audience, social listening, customers, target audiences
It’s an exciting time at our office. We’re growing, we’re having a record year and we’re adding some awesome new people to our team.
That means we have more talent to help make us even better, but it also means we have some great new people to hang out with every day.
As we’re a technology company driven by artificial intelligence and machine learning, we believe it’s important that you get to see the humans behind the curtain who make the...
Topics: infegy atlas, customer success, infegy team
Positive, negative, neutral, or mixed sentiment. If you've ever used a social analytics tool, these terms should be familiar.
But what exactly is sentiment analysis and how can you do it accurately?
Sentiment analysis is defined as:
The process of algorithmically identifying and categorizing opinions expressed in text to determine the user’s attitude toward the subject of the document (or post).
In other words, with the right tools: we can...
