Meet John Whitsell! Read ahead to learn more about the latest addition to the Infegy team...
Last year was a crazy, remarkable year of growth for our team... both in team numbers and in goal reaching. We set a record for company revenue. We landed some great partnerships. And we earned a "Best Places to Work" award too.
2019 is shaping up to being even better.
We set out this year with some ambitious goals. That's the way we like it...
Topics: social listening data, infegy team, tech, text analysis, Kansas City, jobs
Years ago, you read an article that showed up in your email inbox that told you that it’s time to stop worrying so much about millennials.
“Gen Z is the new millennials!” it exclaimed.
Since then, you and your team have been trying-- often unsuccessfully-- to dig in and understand the on-the-rise segment of new audiences who are on the precipice of being major players in the market everywhere.
The problem is, when analyzing Gen Z, you cannot...
Topics: advertising, social media research, social listening, consumer research, social listening data, customer personas, target audiences, Report, social media analytics, GenZ, Gen Z
How many typed words are out there? Trillions?
What about all of the words in text messages, chats, surveys, reviews, call center logs, one-to-one emails, legal documents, bank records, health records, loyalty program data?
Text. Text. Text. Text. Text.
It’s everywhere. And it’s out there floating in a murky abyss, seemingly impossible to grasp its true massiveness.
While digital technology like social listening can help us harness the vast...
Topics: market research, historical data, product research, consumer research, customer success, text analytics, text analysis
Justin Graves, CEO
The next big evolution for Infegy has arrived.
We're thrilled to announce the launch of an entirely new NLP engine, Infegy IQ. Based on novel machine learning-based techniques, our text analytics approach is setting new records in overall accuracy, precision and recall.
We’ve been developing in-house natural language understanding, or NLU, systems for our entire 12-year history. In this time, we’ve seen great strides...
Topics: machine learning, artificial intelligence, infegy team, text analytics, text analysis
When it comes to healthcare, what topics does an average consumer care about most? How do they talk about how their healthcare experiences online? What impacts their daily lives most?
From regular doctor’s visits to the management of longer-term illnesses, the pharmaceutical and healthcare industries touch all of our lives in important ways.
People from all walks of life discuss their various healthcare customer experiences online, leaving a...
Topics: audience segment, social listening, social listening tools, social listening data, digital marketing, demographics, Report, text analytics, pharmaceutical, pharma report, healthcare
If you’re on a team for a retail brand, you know all too well the ups and downs of trying to stand out in a rapidly evolving market.
The confluence of technology, changing consumer habits, and the open access customers have to brands has turned the retail industry on its head.
Add on the ever-increasing choices people have to pick brands they love, and you have a recipe for an obstacle that even the most seasoned retail brands are challenged...
Topics: social media, market research, retail, social media market research, social listening, consumer research, social listening data, shopping
As the game between the New England Patriots and Los Angeles Rams kicked off, many of the hundreds of millions of viewers around the world were dialed in for football. Many other viewers were anticipating the commercials more.
While lackluster action on the field may have put a damper on your Super Bowl party, perhaps it was those commercials that could be the saving grace.
This is the biggest advertising day of the year each and every year....
Topics: advertising, sentiment analysis, social listening, consumer research, social listening data, super bowl, social media analytics, campaign analysis
Topics: social research tool, consumer research, social listening tools
You may be like a lot of other business, research or agency team members out there, often finding yourself asking: “who the heck are these Gen-Z people?!”
Those belonging to Generation Z, born between 1995 and 2013, are a puzzle. But they are a puzzle worth solving. Why? Because they are starting to spend money.
What do they want? What do they talk about online? How do they buy? It’s a mystery. The answers to the riddle lie on social media,...
Topics: social media, audience segment, social media strategy, social media data, social listening, social media marketing, social listening data, demographics, target audiences, social media analytics, pinterest
Millions of people provide their unsolicited opinions online every single minute of the day, making social media the world’s largest focus group.
Even so, this incredibly valuable source of insight is still vastly underutilized, particularly in market research.
While many market researchers have been hesitant to incorporate social media research into their practices, other researchers have harnessed the power of social data, to realize...
Topics: social media analytics
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Time to bid 2018 adieu.
As we reign in a new a year, it’s important for brands and business teams to shift gears and turn their top focus to getting to know customers and consumers, their changing preferences and buying behaviors, and the evolution within various industries.
We can talk all day about how important this research is. But that isn’t the goal of this article.
Instead, we’re going to do something fun. We’re going to take a...
Topics: market research, sentiment analysis, social listening, social listening tools, social listening data, social media analytics
50 billion photos have been shared on Instagram.
And that barely scratches the surface of how much interaction occurs on the giant social media channel. Instagram is a massive data set of billions of people volunteering information about their lives, activities, interests and feelings toward topics, products and brands.
Regardless of whether or not your brand or business is on Instagram, it’s clear: this social media network offers...
Topics: social media, market research, social media research, social media strategy, social media data, social listening, social media tools, social media marketing, social listening data, demographics, buyer personas, customer personas, target audiences, social media analytics, text analytics, instagram, Gen Z, instagram analytics
Social media is a giant ocean of feedback.
Billions of people are talking online all over the globe. They’re punching keys on smartphones and laptops and chiming in about their thoughts and feeling about brands, products, experiences, organizations and people.
These billions of voices contain important information to your brand or business.
It isn’t enough to just listen to what people say online,
you have to really understand them.
...
Topics: social listening, social listening tools, text analytics
More and more fridges are being stocked with the colorful cans and various flavors from La Croix and similar beverages.
Meanwhile, soda continues to slide down the totem pole in the soft drink space.
It’s no secret. LaCroix has increased its Instagram following from 800 to 157,000 followers since 2016. During that time period, bottled water sales surpassed that of soda sales for the first time.
Things are changing.
People’s tastes and...
Topics: social listening, social listening data, Report
75 billion ideas.
That’s the number of new ideas that have been posted to the popular social media platform Pinterest, according to Omnicore.
There have been billions of online conversations this year alone on Pinterest, part of the 175 billion total Pinterest “pins” all time since the network launched in 2010.
As you’re getting your mind blown by these stats, we should warn...
Topics: social media, social media research, social media data, social listening, social listening data, pinterest
What’s your step count today?
If that question enters your mind frequently, you’re probably a wearable tech customer.
The device you own, whether it's a smartwatch or a true and blue fitness tracker, has likely provided you with some useful information about your health or helped you connect and communicate better in some way.
We wanted to know: which devices, features, brands, use cases are most utilized by wearable tech customers?
To...
Topics: social listening, consumer research, social listening data, customer personas, Report, tech
Our goal for Infegy Atlas is to give you the data and analytics you need for better and faster consumer insights.
I believe one of the best things about Infegy, is our focus on an agile work environment which allows us to release new features seamlessly and quickly. In our latest round of releases, we took feedback from our clients and added features that you have asked for.
Here they are at a glance:
Topics: infegy atlas, social listening, social listening tools, social listening data
In case you’ve been living under a rock… Nike did a thing with ex-NFL star turned advocate Colin Kaepernick.
Some people loved it.
Some people did not love it.
Some people burned their Nikes.
Some people burned their New Balances on accident.
Nike’s new campaign, which launched Labor Day weekend, shows the brand taking a stand with Kaepernick, whose profile is featured in the image with the words “Believe in something, even if it means...
Topics: audience segment, social listening, social listening data, target audiences, campaign analysis
Are you really taking advice from a tomato?
Measuring the success or failure of a TV series goes well beyond the review score or looking at viewership numbers. If you really want to gauge the performance of your programming, and understand the true feedback of your viewers, you need details that go further than that.
What ratings, review sites and a certified fresh score won’t tell you is what people actually think about the content they are...
Topics: entertainment, social listening, social listening tools, social listening data
Nearly 2.8 billion people will be regular social media users in 2019. And even more people are talking elsewhere on the web.
People have a lot to say about your brand, business, or relevant topics to you. You need to listen to them. But are you listening in the right places? That’s a question we ask quite a bit around here.
>>Did you know Reddit has 270 million unique visitors/month, 18 billion pageviews/month, which now puts them ahead of...
Topics: market research, social listening, social listening tools
Remember when watches were just for telling time?
Neither do we. High-tech wearables like Smartwatches and fitness bands are the new norm for people to buckle around their wrist. And they are ever-growing in popularity for consumers, serving the purpose of both design and function.
Fitness trackers and Smartwatches both have their top features and benefits, and passionate users have a lot to say about what they love about their devices. But...
Topics: market research, social listening, social listening data
Are you a numbers freak? Do you nerd out on data about brands and getting into the nitty gritty of brand strategy and campaign analysis? Do you work for an agency or brand and are constantly on the lookout for better insights on customers?
You’re in the right place. We’re just like you.
And because we share your affinity for an abundance of bar graphs and pie charts, we’ve created the ultimate social insights report for some of the world’s...
Topics: advertising, social listening, social listening data
How does Airbnb, one of the world’s most visible and well known brands, connect so well with their audiences?
What can the teams who work for the Airbnb brand do to continue that trend?
And what can we all learn from the brand’s successes that we could apply to our own situations?
Great questions!
If you’re like us, you’re curious as to what it is that makes an innovative company so innovative and continue to break the mold in a noisy,...
Topics: audience segment, social listening data, customer personas, social media analytics
With hundreds of millions of user-created posts being published to the web every minute, you need to find a way to harness all the data and use it to benefit your business.
You may rush quickly into finding a easy or cheap social analytics tool, but without the right vetting you could miss out on important aspects and features of a quality tool that will help tell you everything you need to know.
From social media scheduling to social...
Topics: social media research, social media data, social media tools, social media analytics
You’re probably well aware of a customer persona. Otherwise known as buyer personas, or marketing personas, these fictional representations of your ideal customer help you capture, document and sell to the right target audiences for your business.
You might have these in your overall marketing strategy document. You might have them in posters hanging on your wall. Wherever they are, it’s important that everyone on your team is on the same page...
Topics: demographics, buyer personas, customer personas
