We just keep on growing!

It’s an exciting time at Infegy, where we are adding more and more skilled people and working every day to build a superior product.We are a technology company that uses artificial intelligence and machine learning to work its magic, but believe it or not, this is a human-based company.

Our goal is to help our customers and partners learn more about the people and conversations that make this world go round. And to...

You’re probably well aware of a customer persona. Otherwise known as buyer personas, or marketing personas, these fictional representations of your ideal customer help you capture, document and sell to the right target audiences for your business.

You might have these in your overall marketing strategy document. You might have them in posters hanging on your wall. Wherever they are, it’s important that everyone on your team is on the same page...

What consumer insights can advertising and market research agencies learn for their top brands?

More than ever before. Social listening provides a deep view into the world of consumers within specific industries and about brands, companies, products, influencers and competitors. Using the data mined from all corners of the web, agencies can leverage listening to uncover little-known or often-missed information to better understand the...

Your agency or firm wants to land that awesome new client for their marketing, advertising, market research or creative business. But first, you need to sell them at the big pitch meeting.

How do you go from the standard pitch to the remarkable one that lands the deal?

By bringing the right insights to the table. It’s nice to have a big creative idea, but without the right data to provide context, it will be difficult to persuade the prospect...

We have a lot of new faces around the Infegy office.

Like any growing company, we’re proud of the people who work here. And we always love to share a little bit about the people who make us go.

So, this week we’d love to introduce you another new member of the team. Meet Andy Koelker.

He just jumped on board as our lead generation and sales rep and he’ll be rockin’ and rollin’ on the sales team helping persuade people like you to check out our...

If you’re still using age range and income as primary ways to identify your target customers, it’s time to catch up to the real world.

These details don’t tell you all you need to know. Not even close.

Why do we need to sound the death bell for traditional demographic analysis? 

A couple of reasons. First, we have more access to better data about people-- who they are, what they do, their buying behaviors, emotions and motivations....

Social media monitoring, social listening, social analytics, and intelligence are often used synonymously, but in reality each term actually describes something quite different. To add to the confusion, there are tons of marketing software platforms that call themselves social media research tools, but that have different uses, capabilities and metrics.  

There are, in fact, three different and distinct types of research here. Monitoring,...

211 million pieces of user-generated content are created online every minute. People are talking, and they have a lot to say that’s important to you.

But people don’t just sound off on social media.

There are dozens of different mediums people turn to to provide feedback and details about their experiences online.

These include places like blogs, forums, articles, news stories, article comments, and review sites. All of these are in...

It’s an exciting time at our office. We’re growing, we’re having a record year and we’re adding some awesome new people to our team.

That means we have more talent to help make us even better, but it also means we have some great new people to hang out with every day.

As we’re a technology company driven by artificial intelligence and machine learning, we believe it’s important that you get to see the humans behind the curtain who make the...

Positive, negative, neutral, or mixed sentiment. If you've ever used a social analytics tool, these terms should be very familiar.

But what exactly is sentiment analysis and how accurate can it be?

Sentiment analysis is defined as:

The process of algorithmically identifying and categorizing opinions expressed in text to determine the user’s attitude toward the subject of the document (or post).

In other words: we can analyze if people at...

People are talking about brands and entities now more than ever online. They’re talking about you.

Because of this, you have access to insights about the most important people to your business, client, marketing or research team.

For decades, the most difficult challenge of finding such crucial data about consumers has been missing elements that would make these teams’ lives easier: speed, efficiency, accuracy and flexibility. In short:...

You need data to inform your marketing strategy.

There’s no successful marketing, advertising or brand strategy that comes without numbers.

But what numbers are the right ones? Good question.

That’s what led us to write one of our blog posts: “5 Social Listening Metrics For Your Strategy.” And now we’ve compiled these metrics in a fun infographic overview for a quick read, which you’ll find below.

We believe in harvesting the right data from...

In one of our most popular blog posts, we set up the 25 questions social listening can help you answer. With the overwhelming response we got from that blog post, we thought we would expand on those 25 questions. In this post we are tackling our next important question: what are your customers’ interests?

The race is on to better understand consumers and consumer behavior in order to keep up with your industry and stay ahead of competitors.

...

We’re growing at Infegy. With that growth comes adding a bevy of new talent and skillsets that, along with some unique and fun personalities, make this is an exciting time for our team.

Being a technology driven business, who builds a tool run by artificial intelligence and machine learning, it’s important to us that you get to see the human side of things. After all, we are a business by, for and about people.

So, we thought we’d share with you...

You’re in a meeting with your team going over the strategy for your brand or client. The goal: figure out the next chapter of your story.

Whether you’re beginning a new campaign, looking at the results of a rebrand, starting a new company, or somewhere in between, you’re tasked with gaining an understanding of who your company is, who your audiences are, and how you’re going to reach your customers with the right message.

The importance of...

As the client success manager at Infegy, I often get questions around tips for building search queries within our social listening tool the right way and getting the best results out of those searches.

Conducting social listening research may appear to require an expert’s hand to get the best metrics and results for your team. But with the right technology and mindset, you can be a social intelligence maestro in no time.

While there’s no...

The last time you looked into your crystal ball to try and predict or understand your customers, did you see a foggy purple cloud of nothingness? Pretty frustrating, right?

Where tarot cards and palm reading might fail us, technology comes through.

One of your biggest challenges is figuring out what customers think of your product or service and addressing their needs, feelings and pain points.

What did buyers think of that product,...

In one of our most popular blog posts, we set up the 25 questions social listening can help you answer. With the overwhelming response we got from that blog post, we thought we would expand on those 25 questions. In this post we are tackling our first question: 1. What do your customers want?

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The online data available to marketers, advertisers, researchers, analysts and strategists has totally changed the game in audience and persona...

People spent a combined $1.6 trillion on global travel in 2017. It’s no secret: globetrotting is a lucrative business.

And one thing is for certain: the popularity of travel is not going to drop anytime soon. According to Deloitte, the number of global international departures increased from 600 million to 1.3 billion in the last two decades. And the trend is expected to continue to rise in 2018.

With so many people taking off for new...

So, you’re looking into social listening and intelligence for your brand, agency or business?

We like your thinking. Getting to know and understand your audiences, customers, fans, consumers and competitors will be an essential part of your efforts.

Before you proceed with committing to a platform, it’s important you take under account the different types of tools, their offerings and what makes some stand out over others. Now, obviously, ...

The world’s most popular brands-- Apple, Google, Amazon-- have something in common: they all make great products and services that people now depend on.

They revolutionized their industries, then revolutionized them again and again, which has kept consumers dialed in and interacting with them every day at all hours of the day.

But being popular isn’t the same as being trusted.

Although there is a lot of crossover, as you’ll see, the most...

The rise of the machines is here. Artificial intelligence is now a mainstay within our everyday technology. To ignore it is to fail.

Brands are recognizing more and more the importance of not only making sure that A.I. is a careful consideration when implementing their strategies, but also that they need to actively use this intelligence themselves to their business advantage.

This leaves no doubt: your brand needs to be fully adapted to compete...

5 million dollars. That’s how much it set a company back to advertise during Super Bowl 52 in Minneapolis this year. NBC received that cool 5-million for each 30-second spot that aired during the most watched television event of the year. When we finally see the bank statements, NBC expects that Sunday’s telecast will amount to the single biggest day of earnings by a single company. Ever.

So was all that cash from these companies worth it? Did...

Your targeting and audience research is about to get even better.

Audience segmentation and persona research are an essential part of every marketing and advertising strategy, and it’s imperative to get precise information and data about the people who you’re trying to reach.

One of the most important demographics is age. Generational segments are a big part of how we construct our audience personas. For instance: for many brands, the always...

Listening is the new monitoring.

Today’s best marketers make it a point to listen to what people have to say, but more importantly also how they feel.

The previous hallmark method of listening in which brands engage and respond to people who follow them, known as monitoring, is still an important aspect to any marketing strategy and customer service strategy. But in this noisy, convoluted, ever-changing world, it’s not enough.

We need to...