We have a lot of new faces around the Infegy office.

Like any growing company, we’re proud of the people who work here. And we always love to share a little bit about the people who make us go.

So, this week we’d love to introduce you another new member of the team. Meet Andy Koelker.

He just jumped on board as our lead generation and sales rep and he’ll be rockin’ and rollin’ on the sales team helping persuade people like you to check out our...

If you’re still using age range and income as primary ways to identify your target customers, it’s time to catch up to the real world.

These details don’t tell you all you need to know. Not even close.

Why do we need to sound the death bell for traditional demographic analysis? 

A couple of reasons. First, we have more access to better data about people-- who they are, what they do, their buying behaviors, emotions and motivations....

Social media monitoring, social listening, social analytics, and intelligence are often used synonymously, but in reality each term actually describes something quite different. To add to the confusion, there are tons of marketing software platforms that call themselves social media research tools, but that have different uses, capabilities and metrics.  

There are, in fact, three different and distinct types of research here. Monitoring,...

211 million pieces of user-generated content are created online every minute. People are talking, and they have a lot to say that’s important to you.

But people don’t just sound off on social media.

There are dozens of different mediums people turn to to provide feedback and details about their experiences online.

These include places like blogs, forums, articles, news stories, article comments, and review sites. All of these are in...

It’s an exciting time at our office. We’re growing, we’re having a record year and we’re adding some awesome new people to our team.

That means we have more talent to help make us even better, but it also means we have some great new people to hang out with every day.

As we’re a technology company driven by artificial intelligence and machine learning, we believe it’s important that you get to see the humans behind the curtain who make the...

Positive, negative, neutral, or mixed sentiment. If you've ever used a social analytics tool, these terms should be very familiar.

But what exactly is sentiment analysis and how accurate can it be?

Sentiment analysis is defined as:

The process of algorithmically identifying and categorizing opinions expressed in text to determine the user’s attitude toward the subject of the document (or post).

In other words: we can analyze if people at...

People are talking about brands and entities now more than ever online. They’re talking about you.

Because of this, you have access to insights about the most important people to your business, client, marketing or research team.

For decades, the most difficult challenge of finding such crucial data about consumers has been missing elements that would make these teams’ lives easier: speed, efficiency, accuracy and flexibility. In short:...

You need data to inform your marketing strategy.

There’s no successful marketing, advertising or brand strategy that comes without numbers.

But what numbers are the right ones? Good question.

That’s what led us to write one of our blog posts: “5 Social Listening Metrics For Your Strategy.” And now we’ve compiled these metrics in a fun infographic overview for a quick read, which you’ll find below.

We believe in harvesting the right data from...

In one of our most popular blog posts, we set up the 25 questions social listening can help you answer. With the overwhelming response we got from that blog post, we thought we would expand on those 25 questions. In this post we are tackling our next important question: what are your customers’ interests?

The race is on to better understand consumers and consumer behavior in order to keep up with your industry and stay ahead of competitors.

...

We’re growing at Infegy. With that growth comes adding a bevy of new talent and skillsets that, along with some unique and fun personalities, make this is an exciting time for our team.

Being a technology driven business, who builds a tool run by artificial intelligence and machine learning, it’s important to us that you get to see the human side of things. After all, we are a business by, for and about people.

So, we thought we’d share with you...

You’re in a meeting with your team going over the strategy for your brand or client. The goal: figure out the next chapter of your story.

Whether you’re beginning a new campaign, looking at the results of a rebrand, starting a new company, or somewhere in between, you’re tasked with gaining an understanding of who your company is, who your audiences are, and how you’re going to reach your customers with the right message.

The importance of...

As the client success manager at Infegy, I often get questions around tips for building search queries within our social listening tool the right way and getting the best results out of those searches.

Conducting social listening research may appear to require an expert’s hand to get the best metrics and results for your team. But with the right technology and mindset, you can be a social intelligence maestro in no time.

While there’s no...

The last time you looked into your crystal ball to try and predict or understand your customers, did you see a foggy purple cloud of nothingness? Pretty frustrating, right?

Where tarot cards and palm reading might fail us, technology comes through.

One of your biggest challenges is figuring out what customers think of your product or service and addressing their needs, feelings and pain points.

What did buyers think of that product,...

In one of our most popular blog posts, we set up the 25 questions social listening can help you answer. With the overwhelming response we got from that blog post, we thought we would expand on those 25 questions. In this post we are tackling our first question: 1. What do your customers want?

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The online data available to marketers, advertisers, researchers, analysts and strategists has totally changed the game in audience and persona...

People spent a combined $1.6 trillion on global travel in 2017. It’s no secret: globetrotting is a lucrative business.

And one thing is for certain: the popularity of travel is not going to drop anytime soon. According to Deloitte, the number of global international departures increased from 600 million to 1.3 billion in the last two decades. And the trend is expected to continue to rise in 2018.

With so many people taking off for new...

So, you’re looking into social listening and intelligence for your brand, agency or business?

We like your thinking. Getting to know and understand your audiences, customers, fans, consumers and competitors will be an essential part of your efforts.

Before you proceed with committing to a platform, it’s important you take under account the different types of tools, their offerings and what makes some stand out over others. Now, obviously, ...

The world’s most popular brands-- Apple, Google, Amazon-- have something in common: they all make great products and services that people now depend on.

They revolutionized their industries, then revolutionized them again and again, which has kept consumers dialed in and interacting with them every day at all hours of the day.

But being popular isn’t the same as being trusted.

Although there is a lot of crossover, as you’ll see, the most...

The rise of the machines is here. Artificial intelligence is now a mainstay within our everyday technology. To ignore it is to fail.

Brands are recognizing more and more the importance of not only making sure that A.I. is a careful consideration when implementing their strategies, but also that they need to actively use this intelligence themselves to their business advantage.

This leaves no doubt: your brand needs to be fully adapted to compete...

5 million dollars. That’s how much it set a company back to advertise during Super Bowl 52 in Minneapolis this year. NBC received that cool 5-million for each 30-second spot that aired during the most watched television event of the year. When we finally see the bank statements, NBC expects that Sunday’s telecast will amount to the single biggest day of earnings by a single company. Ever.

So was all that cash from these companies worth it? Did...

Your targeting and audience research is about to get even better.

Audience segmentation and persona research are an essential part of every marketing and advertising strategy, and it’s imperative to get precise information and data about the people who you’re trying to reach.

One of the most important demographics is age. Generational segments are a big part of how we construct our audience personas. For instance: for many brands, the always...

Listening is the new monitoring.

Today’s best marketers make it a point to listen to what people have to say, but more importantly also how they feel.

The previous hallmark method of listening in which brands engage and respond to people who follow them, known as monitoring, is still an important aspect to any marketing strategy and customer service strategy. But in this noisy, convoluted, ever-changing world, it’s not enough.

We need to...

The medium is the message. At least that’s a fun saying that marketers say. There is a lot of truth to it. But it doesn’t paint the complete picture.

In reality what you say, how you say it and, yes, where you say it are only half the battle.

To win, you need to not only focus on what you’re saying, but what the world around you is saying. In this case, the message can be found on many mediums all over the web.

You need to fine tune the way...

2018 will be a landmark year for social media, digital marketing and research. Don’t believe us? Just ask some of the experts. They’re quick to say that, as fast as things have evolved in recent years, we aint seen nothin’ yet.

Now to be fair, we can say that pretty much every year. That goes for 2017, which saw some crazy breakthroughs that have upped the ante. Wendy’s gave a year’s worth of Chicken Nuggets to a guy for getting retweets, brands...

ICYMI: We’re passing along a roundup of some recent content that covers the topics related to how to apply social listening data:

Even if you have the best information in the world, it matters not if you don’t know what to do with it.

Collecting consumer data through social media research is a deeply intuitive way to gain a better understanding of your brand or business’ place in the marketplace, who your customers and prospects are, or what...

The digital revolution over the past decade has completely changed us as a society. It changed the way we interact. It changed the way we buy. It changed how we live our lives.

Marketers, advertisers and businesses in general were forced to change their approach to meet the new ways we communicate head-on.

While this has created scores of new challenges that didn’t exist 10 years ago, it has also opened many doors and provided us with...