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The Social Media Intelligence Blog

Insights on social media intelligence, marketing, and consumer insight

The Social Listening Blog

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How to Use Social Listening Data for Your Brand or Business: The Complete Guide

By Derek Franks  •  June 18, 2019


Finding the right consumer insights for your brand or business sometimes feels like trying to climb a steep mountain.

 

You can see the summit, but you have no idea what tools to use to get there. You certainly don’t want to go without tools. You’re not crazy! But your backpack is getting full, and it’s a mess in there.

 

How do you find a solution to get you the right insights on your customers, your competitors, your brand health, your product...

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Topics: social media, market research, social listening, marketing strategy, social listening tools, metrics, competitive analysis, competitive intelligence, social listening data, digital marketing, customer success, demographics, buyer personas, customer personas, target audiences, social media analytics, tech, pharmaceutical, text analysis


How Consumer Experience Agency Barefoot Proximity Uses Social Listening for Key Insights

By Derek Franks  •  June 12, 2019


Consumer experience strategy agency Barefoot Proximity knows a thing or two about using technology to help brands win big with data.

Their Strategy and Channel Integration teams use over 380 different tools to find those all-important insights to lead brands to accurate data-driven strategies.

One way they do this? They leverage the game-changing, a.i.-driven social listening insights from tools like Infegy Atlas to uncover hidden trends,...

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Topics: market research, sentiment analysis, community management, social listening, consumer research, marketing strategy, social listening tools, competitive analysis, digital marketing, demographics, target audiences, social media analytics, campaign analysis, text analytics, text analysis


CBD Insights: The Rise of CBD and What to Know About Consumers

By Connor Doolan  •  May 8, 2019


CBD has already built a $2 billion dollar industry.

You may have noticed the influx of CBD stores on virtually every street corner. Someone may have sent you an article about how it’s the new way to treat almost every condition.

But what is its impact on your market? If you’re working for a CBD maker, which audiences does this on-the-rise supplement appeal to and why? How are people using CBD and what products do they love?

Our latest report,

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Topics: marketing, market research, consumer research, social listening data, demographics, buyer personas, customer personas, target audiences, Report, social media analytics, healthcare, Gen Z, CBD


Welcome to Infegy: Q&A With Developer, John Whitsell

By Derek Franks  •  May 3, 2019


Meet John Whitsell! Read ahead to learn more about the latest addition to the Infegy team... 

 

 

Last year was a crazy, remarkable year of growth for our team... both in team numbers and in goal reaching. We set a record for company revenue. We landed some great partnerships. And we earned a "Best Places to Work" award too.

 

2019 is shaping up to being even better.

 

We set out this year with some ambitious goals. That's the way we like it...

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Topics: social listening data, infegy team, tech, text analysis, Kansas City, jobs


Who is Gen Z? Exclusive New Data Reveals 7 Personas & How To Connect

By Connor Doolan  •  April 11, 2019


Years ago, you read an article that showed up in your email inbox that told you that it’s time to stop worrying so much about millennials.

“Gen Z is the new millennials!” it exclaimed.

Since then, you and your team have been trying-- often unsuccessfully-- to dig in and understand the on-the-rise segment of new audiences who are on the precipice of being major players in the market everywhere.

The problem is, when analyzing Gen Z, you cannot...

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Topics: advertising, social media research, social listening, consumer research, social listening data, customer personas, target audiences, Report, social media analytics, GenZ, Gen Z


How Brands and Businesses Can Use Text Analytics for Game-Changing Consumer Insights

By Derek Franks  •  March 26, 2019


How many typed words are out there? Trillions?

What about all of the words in text messages, chats, surveys, reviews, call center logs, one-to-one emails, legal documents, bank records, health records, loyalty program data?

Text. Text. Text. Text. Text.

It’s everywhere. And it’s out there floating in a murky abyss, seemingly impossible to grasp its true massiveness.

While digital technology like social listening can help us harness the vast...

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Topics: market research, historical data, product research, consumer research, customer success, text analytics, text analysis


Introducing Infegy IQ: Industry-Leading Text Analytics

By Justin Graves  •  March 12, 2019


Justin Graves, CEO

 

The next big evolution for Infegy has arrived.

 

We're thrilled to announce the launch of an entirely new NLP engine, Infegy IQ.  Based on novel machine learning-based techniques, our text analytics approach is setting new records in overall accuracy, precision and recall.

 

 We’ve been developing in-house natural language understanding, or NLU, systems for our entire 12-year history. In this time, we’ve seen great strides...

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Topics: machine learning, artificial intelligence, infegy team, text analytics, text analysis


Brand New Consumer Insights for the Healthcare and Pharma Industry

By Connor Doolan  •  March 6, 2019


When it comes to healthcare, what topics does an average consumer care about most? How do they talk about how their healthcare experiences online? What impacts their daily lives most?

From regular doctor’s visits to the management of longer-term illnesses, the pharmaceutical and healthcare industries touch all of our lives in important ways.  

People from all walks of life discuss their various healthcare customer experiences online, leaving a...

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Topics: audience segment, social listening, social listening tools, social listening data, digital marketing, demographics, Report, text analytics, pharmaceutical, pharma report, healthcare


40 Amazing New Insights on the Retail Industry, Shopping Trends + More

By Connor Doolan  •  February 12, 2019


If you’re on a team for a retail brand, you know all too well the ups and downs of trying to stand out in a rapidly evolving market.

The confluence of technology, changing consumer habits, and the open access customers have to brands has turned the retail industry on its head.

Add on the ever-increasing choices people have to pick brands they love, and you have a recipe for an obstacle that even the most seasoned retail brands are challenged...

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Topics: social media, market research, retail, social media market research, social listening, consumer research, social listening data, shopping


Super Bowl Ads 2019: Social Data Analysis of Global Audience Reactions

By Derek Franks  •  February 4, 2019


The single biggest day of revenue for any company in history?

Last year’s big game, Super Bowl 52 in February of 2018 granting $350 million to NBC on one day.

Could that be topped? Here is CBS, armed with 2019’s Super Bowl 53, saying “hold my beer.”

As the game between the New England Patriots and Los Angeles Rams kicked off, many of the hundreds of millions of viewers around the world were dialed in for football. Many other viewers were...

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Topics: advertising, sentiment analysis, social listening, consumer research, social listening data, super bowl, social media analytics, campaign analysis


Analyzing Gen-Z Pinterest Users with Social Listening

By Derek Franks  •  January 22, 2019


You may be like a lot of other business, research or agency team members out there, often finding yourself asking: “who the heck are these Gen-Z people?!”

Those belonging to Generation Z, born between 1995 and 2013, are a puzzle. But they are a puzzle worth solving. Why? Because they are starting to spend money.

What do they want? What do they talk about online? How do they buy? It’s a mystery. The answers to the riddle lie on social media,...

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Topics: social media, audience segment, social media strategy, social media data, social listening, social media marketing, social listening data, demographics, target audiences, social media analytics, pinterest


Transforming Market Research with Social Insights

By marketing  •  January 8, 2019


Millions of people provide their unsolicited opinions online every single minute of the day, making social media the world’s largest focus group. 

 

Even so, this incredibly valuable source of insight is still vastly underutilized, particularly in market research.

While many market researchers have been hesitant to incorporate social media research into their practices, other researchers have harnessed the power of social data, to realize...

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Topics: social media analytics


2018 in Review: Analyzing Billions of Online Posts with Social Listening

By Derek Franks  •  January 8, 2019


---

Time to bid 2018 adieu.

 

As we reign in a new a year, it’s important for brands and business teams to shift gears and turn their top focus to getting to know customers and consumers, their changing preferences and buying behaviors, and the evolution within various industries.

We can talk all day about how important this research is. But that isn’t the goal of this article.

Instead, we’re going to do something fun. We’re going to take a...

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Topics: market research, sentiment analysis, social listening, social listening tools, social listening data, social media analytics


The Future of Image Analysis in Market Research and Social Media

By Derek Franks  •  December 18, 2018


Snap!

 

The iconic sound of a photograph being taken.

Today, most of us don’t literally snap a picture anymore. We click a photo.

And with each image taken by people comes an opportunity for brands and organizations like yours to learn something about these people.

With market research tools and social media analytics platforms growing in their intelligence and capabilities, we can now conduct research on the more than 3 billion images...

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Topics: marketing, social media, market research, image analysis, social media data, social listening, artificial intelligence


Awesome New Instagram Insights and the Secret to Analyzing Audiences

By Derek Franks  •  December 5, 2018


50 billion photos have been shared on Instagram.

 

And that barely scratches the surface of how much interaction occurs on the giant social media channel. Instagram is a massive data set of billions of people volunteering information about their lives, activities, interests and feelings toward topics, products and brands.

 

Regardless of whether or not your brand or business is on Instagram, it’s clear: this social media network offers...

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Topics: social media, market research, social media research, social media strategy, social media data, social listening, social media tools, social media marketing, social listening data, demographics, buyer personas, customer personas, target audiences, social media analytics, text analytics, instagram, Gen Z, instagram analytics


How Social Listening Uses Text Analytics to Find Insight (and Why Accuracy Matters)

By Derek Franks  •  November 28, 2018


Social media is a giant ocean of feedback.

 

Billions of people are talking online all over the globe. They’re punching keys on smartphones and laptops and chiming in about their thoughts and feeling about brands, products, experiences, organizations and people.

These billions of voices contain important information to your brand or business.

It isn’t enough to just listen to what people say online,

you have to really understand them.

 

...

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Topics: social listening, social listening tools, text analytics


REPORT: 4 Things to know about LaCroix, Coke and the Carbonated Beverage Industry

By Connor Doolan  •  November 13, 2018


More and more fridges are being stocked with the colorful cans and various flavors from La Croix and similar beverages.

 

Meanwhile, soda continues to slide down the totem pole in the soft drink space.

It’s no secret. LaCroix has increased its Instagram following from 800 to 157,000 followers since 2016. During that time period, bottled water sales surpassed that of soda sales for the first time.

 

Things are changing.

People’s tastes and...

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Topics: social listening, social listening data, Report


12 Things We Learned Analyzing Pinterest Pins with Social Listening

By Derek Franks  •  November 5, 2018


GET EVEN MORE PINTEREST INSIGHTS: Download the Pinterest Report Now!

75 billion ideas.

 

That’s the number of new ideas that have been posted to the popular social media platform Pinterest, according to Omnicore.

There have been billions of online conversations this year alone on Pinterest, part of the 175 billion total Pinterest “pins” all time since the network launched in 2010.

As you’re getting your mind blown by these stats, we should warn...

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Topics: social media, social media research, social media data, social listening, social listening data, pinterest


Will Apple Watch Continue to Lead the Wearable Tech Market? Can Fitbit Keep Up? Social Listening Has Answers

By Derek Franks  •  October 16, 2018


What’s your step count today?

 

If that question enters your mind frequently, you’re probably a wearable tech customer.

The device you own, whether it's a smartwatch or a true and blue fitness tracker, has likely provided you with some useful information about your health or helped you connect and communicate better in some way.

 

We wanted to know: which devices, features, brands, use cases are most utilized by wearable tech customers?

To...

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Topics: social listening, consumer research, social listening data, customer personas, Report, tech


Introducing 5 New Social Listening Features in Infegy Atlas

By Alex Walter  •  October 10, 2018


Our goal for Infegy Atlas is to give you the data and analytics you need for better and faster consumer insights.

 

I believe one of the best things about Infegy, is our focus on an agile work environment which allows us to release new features seamlessly and quickly. In our latest round of releases, we took feedback from our clients and added features that you have asked for.

Here they are at a glance:

  • Custom Data Analysis - upload your own...
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Topics: infegy atlas, social listening, social listening tools, social listening data


How Nike’s Audiences Reacted to the Colin Kaepernick Campaign (And Why That’s All That Matters)

By Derek Franks  •  October 9, 2018


In case you’ve been living under a rock… Nike did a thing with ex-NFL star turned advocate Colin Kaepernick.

 

Some people loved it.

Some people did not love it.

Some people burned their Nikes.

Some people burned their New Balances on accident.

Nike’s new campaign, which launched Labor Day weekend, shows the brand taking a stand with Kaepernick, whose profile is featured in the image with the words “Believe in something, even if it means...

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Topics: audience segment, social listening, social listening data, target audiences, campaign analysis


ANALYSIS: Audience Reactions to 2018’s Biggest TV and Streaming Shows

By Derek Franks  •  October 2, 2018


Are you really taking advice from a tomato?

 

Measuring the success or failure of a TV series goes well beyond the review score or looking at viewership numbers. If you really want to gauge the performance of your programming, and understand the true feedback of your viewers, you need details that go further than that.

 

What ratings, review sites and a certified fresh score won’t tell you is what people actually think about the content they are...

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Topics: entertainment, social listening, social listening tools, social listening data


5 Hallmarks of the Best Social Listening Tools

By Derek Franks  •  September 17, 2018


Nearly 2.8 billion people will be regular social media users in 2019. And even more people are talking elsewhere on the web.

People have a lot to say about your brand, business, or relevant topics to you. You need to listen to them. But are you listening in the right places? That’s a question we ask quite a bit around here.

 

>>Did you know Reddit has 270 million unique visitors/month, 18 billion pageviews/month, which now puts them ahead of...

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Topics: market research, social listening, social listening tools


REPORT: Social Listening Analysis of Wearable Tech Brands and Devices

By Derek Franks  •  September 13, 2018


Remember when watches were just for telling time?

 

Neither do we. High-tech wearables like Smartwatches and fitness bands are the new norm for people to buckle around their wrist. And they are ever-growing in popularity for consumers, serving the purpose of both design and function.

 

Fitness trackers and Smartwatches both have their top features and benefits, and passionate users have a lot to say about what they love about their devices. But...

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Topics: market research, social listening, social listening data


The 5 Most Surprising Takeaways from Our Social Listening Report for Ad Agencies

By Derek Franks  •  September 4, 2018


Are you a numbers freak? Do you nerd out on data about brands and getting into the nitty gritty of brand strategy and campaign analysis? Do you work for an agency or brand and are constantly on the lookout for better insights on customers?

 

You’re in the right place. We’re just like you.

And because we share your affinity for an abundance of bar graphs and pie charts, we’ve created the ultimate social insights report for some of the world’s...

[ Continue Reading ... ]

Topics: advertising, social listening, social listening data


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