The digital revolution over the past decade has completely changed us as a society. It changed the way we interact. It changed the way we buy. It changed how we live our lives.
Marketers, advertisers and businesses in general were forced to change their approach to meet the new ways we communicate head-on.
While this has created scores of new challenges that didn’t exist 10 years ago, it has also opened many doors and provided us with opportunities that weren’t previously available. One of these opportunities is the post-digital way we conduct competitive analysis.
With the many new ways of researching and understanding our business rivals, such as social media tools, we can now use data and technology to gain an edge on our competition.
However, before we start our research, we need to keep these 5 new rules in mind when conducting competitor analysis for digital marketing and advertising.
Below is an infographic breaking down some important considerations during competitive research. Check it out, save it, and share this out with your network. Here are 5 things to remember when analyzing competitors:
We cover this topic in further detail in the full-length article “5 Things to Remember when Analyzing Competitors” which you can read here.
Want to see what marketing intelligence and social listening can do for your brand’s competitive analysis? Get a free, personalized demo with our team today.