The Social Media Intelligence Blog

Insights on social media intelligence, marketing, and consumer insight

The Social Listening Blog


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Nicole Yancy

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Pets, Pet Parents, and Puppy Influencers: How Consumers Shifted Pet Ownership in 2020

By Nicole Yancy  •  January 27, 2021

In an uncertain time, one thing is for certain: pets will always be there for us.


With dramatic shifts happening across the consumer landscape, pet care is undergoing its own evolution.


Brands in the pet industry or who are trying to reach pet owners need to know how consumers are spending, what their experiences are, what or who influences them, and which products, foods, and treatments matter to pet owners.


Inside our latest - and...

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Topics: branding, social media research, social media strategy, social media data, social listening, social listening tools, social listening data, healthcare, how to use social listening, pet care, pet industry

How to Find CPG Insights with Social Listening

By Nicole Yancy  •  July 29, 2020

The ultimate challenge for CPG brands: understanding why people choose one product over the other.  Is it the packaging? The ingredients? The flavors? Or does it have to do with something more profound?

Social listening insights can help pinpoint how people buy and what drives them to the choices they make. Our brand new report on CPG trends reveals key data on consumer experiences, preferences and cravings.


In this article, we will take a...

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Topics: social media, market research, branding, product research, social listening, consumer research, social listening tools, social listening data, how to use social listening, consumer trends, CPG, grocery

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