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The Social Media Intelligence Blog

Insights on social media intelligence, marketing, and consumer insight

The Social Listening Blog

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Transforming Market Research with Social Insights

By marketing  •  January 8, 2019


Millions of people provide their unsolicited opinions online every single minute of the day, making social media the world’s largest focus group. 

 

Even so, this incredibly valuable source of insight is still vastly underutilized, particularly in market research.

While many market researchers have been hesitant to incorporate social media research into their practices, other researchers have harnessed the power of social data, to realize...

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Topics: social media analytics


Obesity, A Growing Epidemic in America

By marketing  •  September 24, 2013


The obesity epidemic, as with American waistlines, continues to increase as time goes on. According to the Centers for Disease Control and Prevention, 36 percent of U.S. adults are currently obese and an additional 34 percent are considered overweight.

In analyzing obesity related conversations online over a 3 year period, the majority were related to sharing symptoms and asking others for help diagnosing root causes. These conversations made...

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Natural Peanut Butter Healthier Than Regular Peanut Butter?

By marketing  •  June 3, 2013


Packed with protein and ingredients to keep hunger at an arm’s length, peanut butter has been a long-time family favorite, especially with moms and kids.

In the last few years, a debate around the health benefits of natural peanut butter versus regular peanut butter has begun. Is peanut butter marked “natural” actually better for you, or just marketed to an audience trying to go the organic route?

Protein, Health, and Price

Using Social...

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Using Social Media Research to Understand Car Buying

By marketing  •  May 21, 2013


When you begin shopping around for a new car, which features are most important to you?

  • Is it the reliability?
  • Is it safety?
  • What about the fancy new sunroof?

Buying a new car is an investment that people don’t take lightly. They often ask friends and family to weigh in about successful purchases they’ve made. These conversations are no longer limited to in-person chats with close friends.

A huge amount of this interaction has moved online...

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