It feels like consumers looking for streaming video online have a really wide range of content options these days. Hulu, Amazon, and Netflix are the biggest names in original video content, but Facebook and YouTube seem ready to jump on the bandwagon with aggressive promotion strategies for Facebook Live and YouTube Originals, respectively.
Will Amazon compete with Netflix original content? What does their content strategy even look like?
HBO,...
Topics: brands, netflix, original content, streaming video
As we highlighted in our recent Telecommunications report, AT&T is one of the most popular wireless carriers among consumers in the US. In general, AT&T customers are less passionate about their choice of wireless provider, but also make up for that fact by talking about AT&T more frequently.
Check out the full report for more details.
AT&T, however, is not without its own troubled history of causing its customers anxiety and frustration with...
Topics: brands, wireless, time warner, time warner cable, twc, at&t
Infegy provided the social media analysis for this year's edition of the Interbrand "Best Global Brands" report. Interbrand's methodology incorporates a variety of data sources, including social media data from Twitter, in order to produce an ongoing, comprehensive analysis of brand value.
We worked closely with Twitter and Interbrand to analyze the social media data used in the report with our proprietary social media intelligence platform,...
Topics: brands, infegy atlas, best global brands, brand value, interbrand
In our last post on the wireless industry, we shared just a few of the ways that incorporating social media monitoring data can add new levels of depth to research analysis on any given topic. Let's review, shall we?
Topics: wireless, social data, social data research, post verbatims, historical data, carrier, infegy atlas, topic extraction, atlas
In case you happen to be living under a rock and missed what many media outlets billed as the first Presidential debate to reach Superbowl audience proportions, Donald Trump and Hillary Clinton debated for 90 continuous minutes last night.
Let's take a look at what the social data tells us about how the candidates did, shall we?
Social media trend data pulled from Infegy Atlas demonstrates a...
Topics: polling, election, voting, clinton, replacing polling with social data, election 2016, trump, voters, presidential campaign, debate
German director Werner Herzog wanted young people to accept responsibility for the consequences of being distracted behind the wheel:
"Don't text and drive. The consequences are catastrophic, and the statistics are appalling."
Werner was right - it's a very simple message. Don't text and drive (because it's dangerous) - but can a campaign with such lofty aspirations ever be completely successful?
Teens say it's alright to text and drive if...
Topics: wireless, it can wait, at&t, messaging
Starbucks has a secret weapon when it comes to brand awareness: seasonal beverages.
Pumpkin spice lattes have become such a cultural phenomenon that they have even become a nostalgic symbol of Fall right after cute boots, chili cook-offs, and the back-to-school season.
Our dashboard on PSL conversations gives you a look at the most frequently referenced topics from the last 90 days. Click here or on the image button right below this text to see...
Topics: brand perception, branding, psl, brand awareness, starbucks, pumpkin spice latte
It's no secret that Americans are largely passing on the opportunity to get caught up in Rio Olympic fever. Ad Age recently reported that both ratings and viewer deliveries for 2016 Rio Olympics coverage is down over 32 percent from the first two days. Average household ratings clocked in at 13.9 across 26.5 million viewers.
After examining ratings data for the last three Olympic games - Beijing, London, and Rio - makes it absolutely clear that...
Topics: brands, sentiment, spokespeople, audience, social data, tv, advertising, perception
With the recent launch of Atlas 2.0, we expanded several areas by emphasizing aspects of our software that allow users to customize the display of their social media data.
Infegy Canvas allows users to white-label pre-built templates or create custom social media dashboards of their own.
Canvas, a complementary tool to Infegy Atlas, will help you take your social media research and reporting efforts to the next level. Infegy Canvas integrates...
Topics: social media monitoring, canvas, social media dashboard, social media research, infegy canvas, social media data dashboard
How do consumers really feel about their panty purchases? Is it a different feeling than their lingerie purchases? Fruit of the Loom is betting many women won't know the difference.
Recently, Adweek noted how agency Ketchum tricked New York shoppers with a classic bait-and-switch marketing tactic, using nothing but a snooty reputation and an equally-pretentious name, Früt.
Früt is presented as the newest upscale lingerie retail boutique to...
Topics: social media intelligence, holiday, brands, sentiment, beauty, brand perception, retail, social data, social media market research, purchase, historical data, fashion, perception
Warning: If you're the type of person to still be bothered by spoilers for the most recent season of Game of Thrones, you might want to come back to this post in the future. We're going to use our social media intelligence tool, Infegy Atlas, to follow at least one long-standing fan theory to its origin point in social data.
Game of Thrones has been a rocketship of an adventure to watch...
Topics: jon snow, post verbatims, streaming, historical data, entertainment, tv, game of thrones, hbo, automated analysis
Every customer support representative knows that having a variety of response plans in place is one thing, but executing them for extreme customer satisfaction is another, especially in the constantly-shifting world of fast fashion retail.
As we've discussed in a prior post, there are a lot of red flags for the fast fashion industry in general, but they seem to be more like conversational constants than changing variables.
We wonder: do...
Topics: brands, marketing, audience, retail, fashion, perception
In our previous post about the buyer's journey, we outlined six ways social media research data can help agencies and market researchers understand the buyer's journey.
Let's recap -- social data is an excellent fit for understanding:
Topics: marketing, market research, buyer journey guide, social research tool, consideration, social data, social media market research, social data research, demand cycle, social data research tool, buyer journey research, purchase, buyer's journey, perception, buyer journey segments, buying cycle, social media research
There are a lot of social tools out there and many of them make claims about their ability to gauge public opinion with precision and accuracy. Like so many other decisions about buying business tools, it really comes down to a simple business question:
What are we getting from your software in exchange for our money?
It's a great question with a simple answer.
Purchasing access to any social intelligence tool should provide you with the...
Topics: social media intelligence, social media
Good news: your agency receives an RFP to improve a brand's public perception. You have great ideas and a pitch meeting coming up.
Bad news: the clock is ticking and you're on a deadline.
Normally, preliminary research efforts are going to involve surveys, public polling, focus groups, you name it. These steps take time, resources, and consistent diligence to make sure your results are accurate. Doesn't that sound more complicated than it needs...
Topics: brands, marketing, social media, market research, audience, brand perception, retail
You're standing in the middle of a customer experience battleground.
Admit it -- you need a smartphone in today's age. Many consumers are finding out they do, too, but is brand loyalty what it still was in consumers' eyes?
The wireless marketplace is highly competitive, oversaturated, and wireless carriers across the US are faced with a dilemma: finding every advantage they can to survive the war for your pocket space.
Here are a few ways...
Topics: social media intelligence, market research, wireless
"Disney's gonna ruin Star Wars."
I said it. My friends said it. Critics even said it, but the data says otherwise.
Aside from raking in $2 billion at the box office globally, Star Wars: The Force Awakens represents a potential cash cow for the media giant if they can effectively market Star Wars to fans both new and old.
In 2011, at Toronto Underground Cinema in Canada, fans marked the first ever Star Wars Day, the target holiday for the Jedi...
Topics: brands, star wars, audience segment, disney, audience, brand perception
Call them what you want -- brand advocates, spokespeople, celebrity representatives, paid shills -- influencer marketing is alive and well.
It used to be simpler, too: your celebrity/spokesperson appears in radio, television, and/or photo ads. But social media has changed the rules.
Brands have to worry about the overall public perception of these spokespeople as advertising has developed from traditional media into the modern multichannel...
Topics: brands, sentiment, spokespeople, spokesperson, brand perception
This post is the first in a series that will examine many of the top issues US presidential candidates will discuss as they vie for the White House this November. As we have previously discussed, traditional public polling methods are on the decline. As people answer their phones less and migrate towards the internet more, a viable alternative polling method has yet to be discovered.
For both the 2008 and 2012 campaigns, however, the Obama...
Topics: polling, election, social media dashboards
Black Friday deals and their respective flash sales are finally over. Many of us can return to our favorite retail outlets, free of the traditional frenzied holiday crowd.
There is no denying that holiday shopping is an important segment of consumer spending.
Let me say that again: as much consumers might want to downplay the significance of traditional retail holidays typically beginning around Thanksgiving every year, there is no denying that...
Exclusive game releases are exceptionally valuable marketing tools for console gaming companies, especially when brands are able to build significant levels of anticipation. Microsoft’s Halo franchise has been particularly adept at this in the past, but can the upcoming fifth release continue that momentum?
How are gamers responding to the newest franchise release? In this post, we’ll examine social media data from people who identify...
“Nick, nick nick nick, nick nick, nick nick. Nickelodeon.” The theme songs from my childhood are still so clear in my mind I can recognize my favorite shows seconds after they start.
The same is likely true for many millennial TV viewers now maturing into higher buying power, and therefore the center of many marketers’ crosshairs. If I could watch cartoons online, I would never get anything done. Now that's captive audience advertising.
...
Since 2008, Facebook has made several attempts to tie user engagement to political activity. As a social experiment, Facebook created a sticker that allowed most of its users to declare “I Voted” on their profiles.
Although this experiment ran during the 2010 midterm election, the data they released seems to suggest it was effective.
People who saw the button were more likely to vote and be more vocal about their voting behavior if they saw...
The pumpkin-flavored hype-machine is revving itself into life again, as articles have started to appear everywhere detailing Starbucks’ planned changes to everyone’s favorite Pumpkin Spice Latte.
In response to last year’s detailed criticism of transparency in the ingredients for the traditionally-loved pumpkin drink, Starbucks has announced their intention to change the recipe to include real pumpkin, instead of pumpkin flavoring.
Keeping with...
With millions of places online to get your news and the rise of the 24/7 content generation machine, keeping up-to-date about what topics are actually trending at any given moment is extremely difficult.
Sources like CNN.com and Foxnews.com are biased, fully self-interested and only report on what they deem newsworthy and likely to keep you on their sites. Reddit, on the other hand, is a community driven site that was previously useful for news...
