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The Social Media Intelligence Blog

Insights on social media intelligence, marketing, and consumer insight

The Social Listening Blog

By

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Derek Franks


Recent Posts

Customers Need to be Heard: A Conversation with Infegy's Mark Calcote

By Derek Franks  •  August 13, 2019


Your customers are the lifeblood of your business. 

 

They rely on you to get whatever it is you offer.

 

You rely on them to keep your business in business.

 

This is a principle that we live by. We’ve always made it a goal of providing the most value possible for the people who work with us as client partners.

 

Whether it’s providing the industry-leading social listening tool, or always taking customer feedback seriously, we recognize that...

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Topics: marketing, social media, market research, client, branding, customer relationships, social listening, social listening tools, customer success


Why Instagram Analytics on Audiences Are So Crucial (With Brand New Data)

By Derek Franks  •  July 22, 2019


Is your team finding the right insights on the right channels for your marketing and customer experience strategies?

 

60% of U.S. adults are on Instagram.

 

That means there is more than enough important information and insight to glean from analyzing the platform’s 1 billion+ users.

 

The photo-centric app is rapidly becoming one of the most used social channels. And that makes it an incredibly powerful medium for business… if you know how to...

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Topics: social media, social media strategy, sentiment analysis, social media data, social listening, consumer research, social media tools, social media marketing, marketing strategy, social listening tools, digital marketing, social media analytics, instagram, instagram analytics


2019 Social Insights Report for Ad Agencies and their Leading Client Brands

By Derek Franks  •  July 17, 2019


If you’re on an ad agency team, you know the stakes.

 

Your clients are the lifeblood of your business. You need the best insights and strategies money can buy to keep them happy.

 

Whether you work with smaller clients, huge enterprise brands, or somewhere in between, social listening offers the most robust solution for capturing real, actionable consumer insights for your agency and its clients.

 

Using this technology enables your team to...

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How to Use Social Listening Data for Your Brand or Business: The Complete Guide

By Derek Franks  •  June 18, 2019


Finding the right consumer insights for your brand or business sometimes feels like trying to climb a steep mountain.

 

You can see the summit, but you have no idea what tools to use to get there. You certainly don’t want to go without tools. You’re not crazy! But your backpack is getting full, and it’s a mess in there.

 

How do you find a solution to get you the right insights on your customers, your competitors, your brand health, your product...

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Topics: social media, market research, social listening, marketing strategy, social listening tools, metrics, competitive analysis, competitive intelligence, social listening data, digital marketing, customer success, demographics, buyer personas, customer personas, target audiences, social media analytics, tech, pharmaceutical, text analysis


How Consumer Experience Agency Barefoot Proximity Uses Social Listening for Key Insights

By Derek Franks  •  June 12, 2019


Consumer experience strategy agency Barefoot Proximity knows a thing or two about using technology to help brands win big with data.

Their Strategy and Channel Integration teams use over 380 different tools to find those all-important insights to lead brands to accurate data-driven strategies.

One way they do this? They leverage the game-changing, a.i.-driven social listening insights from tools like Infegy Atlas to uncover hidden trends,...

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Topics: market research, sentiment analysis, community management, social listening, consumer research, marketing strategy, social listening tools, competitive analysis, digital marketing, demographics, target audiences, social media analytics, campaign analysis, text analytics, text analysis


Welcome to Infegy: Q&A With Developer, John Whitsell

By Derek Franks  •  May 3, 2019


Meet John Whitsell! Read ahead to learn more about the latest addition to the Infegy team... 

 

 

Last year was a crazy, remarkable year of growth for our team... both in team numbers and in goal reaching. We set a record for company revenue. We landed some great partnerships. And we earned a "Best Places to Work" award too.

 

2019 is shaping up to being even better.

 

We set out this year with some ambitious goals. That's the way we like it...

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Topics: social listening data, infegy team, tech, text analysis, Kansas City, jobs


Who is Gen Z? Exclusive New Data Reveals 7 Personas & How To Connect

By Derek Franks  •  April 11, 2019


Years ago, you read an article that showed up in your email inbox that told you that it’s time to stop worrying so much about millennials.

“Gen Z is the new millennials!” it exclaimed.

Since then, you and your team have been trying-- often unsuccessfully-- to dig in and understand the on-the-rise segment of new audiences who are on the precipice of being major players in the market everywhere.

The problem is, when analyzing Gen Z, you cannot...

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Topics: advertising, social media research, social listening, consumer research, social listening data, customer personas, target audiences, Report, social media analytics, GenZ, Gen Z


How Brands and Businesses Can Use Text Analytics for Game-Changing Consumer Insights

By Derek Franks  •  March 26, 2019


How many typed words are out there? Trillions?

What about all of the words in text messages, chats, surveys, reviews, call center logs, one-to-one emails, legal documents, bank records, health records, loyalty program data?

Text. Text. Text. Text. Text.

It’s everywhere. And it’s out there floating in a murky abyss, seemingly impossible to grasp its true massiveness.

While digital technology like social listening can help us harness the vast...

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Topics: market research, historical data, product research, consumer research, customer success, text analytics, text analysis


Super Bowl Ads 2019: Social Data Analysis of Global Audience Reactions

By Derek Franks  •  February 4, 2019


The single biggest day of revenue for any company in history?

Last year’s big game, Super Bowl 52 in February of 2018 granting $350 million to NBC on one day.

Could that be topped? Here is CBS, armed with 2019’s Super Bowl 53, saying “hold my beer.”

As the game between the New England Patriots and Los Angeles Rams kicked off, many of the hundreds of millions of viewers around the world were dialed in for football. Many other viewers were...

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Topics: advertising, sentiment analysis, social listening, consumer research, social listening data, super bowl, social media analytics, campaign analysis


2018 in Review: Analyzing Billions of Online Posts with Social Listening

By Derek Franks  •  January 8, 2019


---

Time to bid 2018 adieu.

 

As we reign in a new a year, it’s important for brands and business teams to shift gears and turn their top focus to getting to know customers and consumers, their changing preferences and buying behaviors, and the evolution within various industries.

We can talk all day about how important this research is. But that isn’t the goal of this article.

Instead, we’re going to do something fun. We’re going to take a...

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Topics: market research, sentiment analysis, social listening, social listening tools, social listening data, social media analytics


The Future of Image Analysis in Market Research and Social Media

By Derek Franks  •  December 18, 2018


Snap!

 

The iconic sound of a photograph being taken.

Today, most of us don’t literally snap a picture anymore. We click a photo.

And with each image taken by people comes an opportunity for brands and organizations like yours to learn something about these people.

With market research tools and social media analytics platforms growing in their intelligence and capabilities, we can now conduct research on the more than 3 billion images...

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Topics: marketing, social media, market research, image analysis, social media data, social listening, artificial intelligence


Awesome New Instagram Insights and the Secret to Analyzing Audiences

By Derek Franks  •  December 5, 2018


50 billion photos have been shared on Instagram.

 

And that barely scratches the surface of how much interaction occurs on the giant social media channel. Instagram is a massive data set of billions of people volunteering information about their lives, activities, interests and feelings toward topics, products and brands.

 

Regardless of whether or not your brand or business is on Instagram, it’s clear: this social media network offers...

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Topics: social media, market research, social media research, social media strategy, social media data, social listening, social media tools, social media marketing, social listening data, demographics, buyer personas, customer personas, target audiences, social media analytics, text analytics, instagram, Gen Z, instagram analytics


How Social Listening Uses Text Analytics to Find Insight (and Why Accuracy Matters)

By Derek Franks  •  November 28, 2018


Social media is a giant ocean of feedback.

 

Billions of people are talking online all over the globe. They’re punching keys on smartphones and laptops and chiming in about their thoughts and feeling about brands, products, experiences, organizations and people.

These billions of voices contain important information to your brand or business.

It isn’t enough to just listen to what people say online,

you have to really understand them.

 

...

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Topics: social listening, social listening tools, text analytics


Will Apple Watch Continue to Lead the Wearable Tech Market? Can Fitbit Keep Up? Social Listening Has Answers

By Derek Franks  •  October 16, 2018


What’s your step count today?

 

If that question enters your mind frequently, you’re probably a wearable tech customer.

The device you own, whether it's a smartwatch or a true and blue fitness tracker, has likely provided you with some useful information about your health or helped you connect and communicate better in some way.

 

We wanted to know: which devices, features, brands, use cases are most utilized by wearable tech customers?

To...

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Topics: social listening, consumer research, social listening data, customer personas, Report, tech


How Nike’s Audiences Reacted to the Colin Kaepernick Campaign (And Why That’s All That Matters)

By Derek Franks  •  October 9, 2018


In case you’ve been living under a rock… Nike did a thing with ex-NFL star turned advocate Colin Kaepernick.

 

Some people loved it.

Some people did not love it.

Some people burned their Nikes.

Some people burned their New Balances on accident.

Nike’s new campaign, which launched Labor Day weekend, shows the brand taking a stand with Kaepernick, whose profile is featured in the image with the words “Believe in something, even if it means...

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Topics: audience segment, social listening, social listening data, target audiences, campaign analysis


ANALYSIS: Audience Reactions to 2018’s Biggest TV and Streaming Shows

By Derek Franks  •  October 2, 2018


Are you really taking advice from a tomato?

 

Measuring the success or failure of a TV series goes well beyond the review score or looking at viewership numbers. If you really want to gauge the performance of your programming, and understand the true feedback of your viewers, you need details that go further than that.

 

What ratings, review sites and a certified fresh score won’t tell you is what people actually think about the content they are...

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Topics: entertainment, social listening, social listening tools, social listening data


5 Hallmarks of the Best Social Listening Tools

By Derek Franks  •  September 17, 2018


Nearly 2.8 billion people will be regular social media users in 2019. And even more people are talking elsewhere on the web.

People have a lot to say about your brand, business, or relevant topics to you. You need to listen to them. But are you listening in the right places? That’s a question we ask quite a bit around here.

 

>>Did you know Reddit has 270 million unique visitors/month, 18 billion pageviews/month, which now puts them ahead of...

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Topics: market research, social listening, social listening tools


REPORT: Social Listening Analysis of Wearable Tech Brands and Devices

By Derek Franks  •  September 13, 2018


Remember when watches were just for telling time?

 

Neither do we. High-tech wearables like Smartwatches and fitness bands are the new norm for people to buckle around their wrist. And they are ever-growing in popularity for consumers, serving the purpose of both design and function.

 

Fitness trackers and Smartwatches both have their top features and benefits, and passionate users have a lot to say about what they love about their devices. But...

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Topics: market research, social listening, social listening data


The 5 Most Surprising Takeaways from Our Social Listening Report for Ad Agencies

By Derek Franks  •  September 4, 2018


Are you a numbers freak? Do you nerd out on data about brands and getting into the nitty gritty of brand strategy and campaign analysis? Do you work for an agency or brand and are constantly on the lookout for better insights on customers?

 

You’re in the right place. We’re just like you.

And because we share your affinity for an abundance of bar graphs and pie charts, we’ve created the ultimate social insights report for some of the world’s...

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Topics: advertising, social listening, social listening data


REPORT: Analyzing Airbnb's Adventurous Travelers

By Derek Franks  •  August 22, 2018


How does Airbnb, one of the world’s most visible and well known brands, connect so well with their audiences?

What can the teams who work for the Airbnb brand do to continue that trend?

And what can we all learn from the brand’s successes that we could apply to our own situations?

Great questions!

If you’re like us, you’re curious as to what it is that makes an innovative company so innovative and continue to break the mold in a noisy,...

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Topics: audience segment, social listening data, customer personas, social media analytics


INFOGRAPHIC: 5 Things to Look For in a Social Data Platform

By Derek Franks  •  August 13, 2018


With hundreds of millions of user-created posts being published to the web every minute, you need to find a way to harness all the data and use it to benefit your business.

 

You may rush quickly into finding a easy or cheap social analytics tool, but without the right vetting you could miss out on important aspects and features of a quality tool that will help tell you everything you need to know.

 

From social media scheduling to social...

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Topics: social media research, social media data, social media tools, social media analytics


Welcome to Infegy: Q&A with Connor Doolan

By Derek Franks  •  August 7, 2018


 

We just keep on growing!

It’s an exciting time at Infegy, where we are adding more and more skilled people and working every day to build a superior product.We are a technology company that uses artificial intelligence and machine learning to work its magic, but believe it or not, this is a human-based company.

Our goal is to help our customers and partners learn more about the people and conversations that make this world go round. And to...

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Topics: infegy team


5 Things Missing From Your Customer Personas

By Derek Franks  •  July 30, 2018


You’re probably well aware of a customer persona. Otherwise known as buyer personas, or marketing personas, these fictional representations of your ideal customer help you capture, document and sell to the right target audiences for your business.

 

You might have these in your overall marketing strategy document. You might have them in posters hanging on your wall. Wherever they are, it’s important that everyone on your team is on the same page...

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Topics: demographics, buyer personas, customer personas


REPORT: Analyzing Agencies and Top-Tier Brands

By Derek Franks  •  July 16, 2018


What consumer insights can advertising and market research agencies learn for their top brands?

 

More than ever before. Social listening provides a deep view into the world of consumers within specific industries and about brands, companies, products, influencers and competitors. Using the data mined from all corners of the web, agencies can leverage listening to uncover little-known or often-missed information to better understand the...

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Topics: advertising, social listening, metrics, competitive analysis, digital marketing, Report


Welcome to Infegy: Q&A with Andy Koelker

By Derek Franks  •  June 27, 2018


We have a lot of new faces around the Infegy office.

Like any growing company, we’re proud of the people who work here. And we always love to share a little bit about the people who make us go.

So, this week we’d love to introduce you another new member of the team. Meet Andy Koelker.

He just jumped on board as our lead generation and sales rep and he’ll be rockin’ and rollin’ on the sales team helping persuade people like you to check out our...

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Topics: infegy team


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