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The Social Media Intelligence Blog

Insights on social media intelligence, marketing, and consumer insight

The Social Listening Blog

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Connor Doolan


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40 Amazing New Insights on the Retail Industry, Shopping Trends + More

By Connor Doolan  •  February 12, 2019


If you’re on a team for a retail brand, you know all too well the ups and downs of trying to stand out in a rapidly evolving market.

The confluence of technology, changing consumer habits, and the open access customers have to brands has turned the retail industry on its head.

Add on the ever-increasing choices people have to pick brands they love, and you have a recipe for an obstacle that even the most seasoned retail brands are challenged...

[ Continue Reading ... ]

Topics: retail, market research, social media market research, social listening, social listening data, consumer research, shopping, social media


REPORT: 4 Things to know about LaCroix, Coke and the Carbonated Beverage Industry

By Connor Doolan  •  November 13, 2018


More and more fridges are being stocked with the colorful cans and various flavors from La Croix and similar beverages.

 

Meanwhile, soda continues to slide down the totem pole in the soft drink space.

It’s no secret. LaCroix has increased its Instagram following from 800 to 157,000 followers since 2016. During that time period, bottled water sales surpassed that of soda sales for the first time.

 

Things are changing.

People’s tastes and...

[ Continue Reading ... ]

Topics: social listening, social listening data, Report


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