Years ago, you read an article that showed up in your email inbox that told you that it’s time to stop worrying so much about millennials.
“Gen Z is the new millennials!” it exclaimed.
Since then, you and your team have been trying-- often unsuccessfully-- to dig in and understand the on-the-rise segment of new audiences who are on the precipice of being major players in the market everywhere.
The problem is, when analyzing Gen Z, you cannot...
Topics: advertising, social media research, social listening, consumer research, social listening data, customer personas, target audiences, Report, social media analytics, GenZ, Gen Z
When it comes to healthcare, what topics does an average consumer care about most? How do they talk about how their healthcare experiences online? What impacts their daily lives most?
From regular doctor’s visits to the management of longer-term illnesses, the pharmaceutical and healthcare industries touch all of our lives in important ways.
People from all walks of life discuss their various healthcare customer experiences online, leaving a...
Topics: audience segment, social listening, social listening tools, social listening data, digital marketing, demographics, Report, text analytics, pharmaceutical, pharma report, healthcare
If you’re on a team for a retail brand, you know all too well the ups and downs of trying to stand out in a rapidly evolving market.
The confluence of technology, changing consumer habits, and the open access customers have to brands has turned the retail industry on its head.
Add on the ever-increasing choices people have to pick brands they love, and you have a recipe for an obstacle that even the most seasoned retail brands are challenged...
Topics: social media, market research, retail, social media market research, social listening, consumer research, social listening data, shopping
More and more fridges are being stocked with the colorful cans and various flavors from La Croix and similar beverages.
Meanwhile, soda continues to slide down the totem pole in the soft drink space.
It’s no secret. LaCroix has increased its Instagram following from 800 to 157,000 followers since 2016. During that time period, bottled water sales surpassed that of soda sales for the first time.
Things are changing.
People’s tastes and...
Topics: social listening, social listening data, Report
