The Social Media Intelligence Blog

Insights on social media intelligence, marketing, and consumer insight

The Social Listening Blog


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Ali Nilsen

Recent Posts

13 Tips for B2B Social Listening Research

By Ali Nilsen  •  June 10, 2020

Pinpointing b2b conversations with social listening can sound impossible, but it isn’t. Seriously… don’t fret. There are over 1 million social conversations each month using “b2b” or “#b2b” in a post. And that doesn’t even include topics of conversation that don’t use “b2b” at all in the post. This means there’s a sizable volume of conversations containing key consumer insights for b2b researchers to start from. 
So, what are some important...
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Topics: social media research, social listening, social media tools, marketing strategy, social listening tools, b2b, social listening data, how to use social listening

The Secrets to Building Great Social Media Monitoring Queries

By Ali Nilsen  •  April 9, 2020

Social media analysts must constantly sift through enormous amounts of information, and often times, it’s frustrating to deal with irrelevant content that falls outside of the intended research parameters.

I know, I run into these issues on a daily basis. The secret to successful analysis all starts with the search query.


Without an appropriate query, the analyzed data might be irrelevant and the end results inaccurate. Fortunately,...

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Topics: social media listening, social listening, consumer research

Crafting Awesome Real-Time Social Insight Reports: The Step-by-Step Guide to Infegy Canvas

By Ali Nilsen  •  October 23, 2019

Every brand has a story waiting to be told. 


The brand story can’t be written without the right data to guide it.


If you’re an analyst or strategist on a brand team, you know the importance of conducting accurate analysis. But you’re probably also far too familiar with how time consuming and complicated collecting and presenting that data can be.


It doesn’t have to be this way.


Our one-of-a-kind reporting dashboard, Infegy Canvas, helps...

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Topics: social media dashboards, social media data, social listening, social media tools, social listening tools, Report, social media analytics, how to use social listening, reporting, analytics

5 Tips For Better Social Listening Searches

By Ali Nilsen  •  February 1, 2019

As a client success manager at Infegy, I often get questions around tips for building search queries within our social listening tool the right way and getting the best results out of those searches.
Conducting social listening research may appear to require an expert’s hand to get the best metrics and results for your team. But with the right technology and mindset, you can be a social intelligence maestro in no time.
While there’s no magic...
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Topics: social research tool, consumer research, social listening tools

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