The Social Media Intelligence Blog

Insights on social media intelligence, marketing, and consumer insight

The Social Listening Blog


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5 Key Factors for Social Media Audience Segmentation

How Social Listening Uses Text Analytics to Find Insight (and Why Accuracy Matters)

15  Product Trend Questions Social Listening Can Answer

Who are the World’s Most Trusted Brands and Why? (Updated for 2021)

TikTok Influencers: A Quick and Easy Introductory Guide

Why Employees Are the Biggest Brand Opportunity on TikTok

Super Bowl Commercials 2021: Interactive Report Card with Audience Reactions and Analysis

Pets, Pet Parents, and Puppy Influencers: How Consumers Shifted Pet Ownership in 2020

Are You Analyzing Social Data Wrong? State of Social Media 2021: Part 2

State of Social Media 2021 - Part 1: What Social Analytics Can Teach You About Consumer Behavior

Consumer Experiences in a Pandemic World: What Brands Need to Know

7 Proven Tips to Better Track Your Social Media Campaigns with Social Listening

Social Insights Reveal New Consumer Truths About Dads

Infegy named Best Place to Work for Third Consecutive Year

Introducing Narratives, Clustering, TikTok Analysis + More New Social Listening Features in Infegy Atlas

How to Find CPG Insights with Social Listening

How Key Social Listening Metrics Can Drive Your Brand

Streaming Trends 2020: 4 Key Questions Answered by Social Listening

13 Tips for B2B Social Listening Research

How to Build Brilliant Reports Using Social Listening (+ Free Templates)

The Secrets to Building Great Social Media Monitoring Queries

5 Tips for Analyzing Coronavirus Conversations on Social Media

Quarantine Life: How Consumers Talk About Their Lives While Social Distancing

What Brands Need To Know About Coronavirus - Part I: Conversation Overview + Trends

Analyze Influencers and Influencer Campaigns like a Boss with These Better Social Metrics

Gen Z Report: Social Insights Reveal How Gen Z Shops, Buys and Talks Online

Super Bowl Commercials 2020: Audience Reactions and Analysis (Clone)

Year in Review: A look back at our favorite social insights of 2019

Auto Report: Social Insights Reveal Dramatic Shifts in Automotive Consumer Trends

Who are the World’s Most Trusted Brands and Why? (Updated for 2020)

How to Build Powerful Audience Segments with Better Insights

6 Must-Try New Features in Infegy Atlas

Social Insights and Online Review Data Reveal Latest Consumer Tech Trends

Crafting Awesome Real-Time Social Insight Reports: The Step-by-Step Guide to Infegy Canvas

Healthy Lifestyles Report: Social Data Reveals Health and Wellness Consumer Insights

6 Surprising Problems Social Listening Can Solve for Your Brand or Business

The Ultimate Report on Beauty and Cosmetics Consumer Trends in 2019

Customers Need to be Heard: A Conversation with Infegy's Mark Calcote

Why Instagram Analytics on Audiences Are So Crucial

2019 Social Insights Report for Ad Agencies and their Leading Client Brands

How We Use Social Listening Insights to Build Our Reports in 10 Steps

How to Use Social Listening Data for Your Brand or Business: The Complete Guide

How Consumer Experience Agency Barefoot Proximity Uses Social Listening for Key Insights

CBD Insights: The Rise of CBD and What to Know About Consumers

Welcome to Infegy: Q&A With Developer, John Whitsell

Who is Gen Z? Exclusive New Data Reveals 7 Personas & How To Connect

How Brands and Businesses Can Use Text Analytics for Game-Changing Consumer Insights

Introducing Infegy IQ: Industry-Leading Text Analytics

Brand New Consumer Insights for the Healthcare and Pharma Industry

40 Amazing New Insights on the Retail Industry, Shopping Trends + More

Super Bowl Ads 2019: Social Data Analysis of Global Audience Reactions

5 Tips For Better Social Listening Searches

Analyzing Gen-Z Pinterest Users with Social Listening

Transforming Market Research with Social Insights

2018 in Review: Analyzing Billions of Online Posts with Social Listening

Awesome New Instagram Insights and the Secret to Analyzing Audiences

REPORT: 4 Things to know about LaCroix, Coke and the Carbonated Beverage Industry

12 Things We Learned Analyzing Pinterest Pins with Social Listening

Will Apple Watch Continue to Lead the Wearable Tech Market? Can Fitbit Keep Up? Social Listening Has Answers

Introducing 5 New Social Listening Features in Infegy Atlas

How Nike’s Audiences Reacted to the Colin Kaepernick Campaign (And Why That’s All That Matters)

ANALYSIS: Audience Reactions to 2018’s Biggest TV and Streaming Shows

5 Hallmarks of the Best Social Listening Tools

REPORT: Social Listening Analysis of Wearable Tech Brands and Devices

The 5 Most Surprising Takeaways from Our Social Listening Report for Ad Agencies

REPORT: Analyzing Airbnb's Adventurous Travelers

INFOGRAPHIC: 5 Things to Look For in a Social Data Platform

5 Things Missing From Your Customer Personas

REPORT: Analyzing Agencies and Top-Tier Brands

How Agencies Can Use Social Listening to Win New Clients

Welcome to Infegy: Q&A with Andy Koelker

The Old Way of Analyzing Demographics Is Dead

The Differences Between Social Media Monitoring, Social Listening and Analytics

Are You Listening Where Your Audience Is Talking? Go Beyond Social Media

Welcome to Infegy: Q&A With Kat Delgado

Understanding Sentiment Analysis and Sentiment Accuracy

7 Reasons You Can't Live Without Social Listening Data

INFOGRAPHIC: 5 Social Listening Metrics for Your Marketing Strategy

What Are Your Customers' Interests and Passions? 

Welcome to Infegy: Q&A With Ali Nilsen

How To Use Social Listening For Creative Storytelling

8+ Awesome Examples of Business Uses for Social Listening

What Do Your Customers Want? Use Social Listening To Find Out

Travel Insights: Using Social Intelligence To Understand How and Why People Book

Your Social Listening Tools Checklist

Who are the World’s Most Trusted Brands and Why?

What is Machine Learning and How Will it Impact Your Brand?

The Best and Worst Received Super Bowl Commercials 2018

Explore Your Target Audiences Better With The Age Filter In Infegy Atlas

INFOGRAPHIC: How Social Listening Is Transforming the Marketing Process

Quick Tips: 7 Powerful Ways to Find Out Who Your Online Audiences Are

10 Bold Predictions About Marketing and Social Media for 2018

How to Apply Social Listening Data: A Quick Guide

INFOGRAPHIC: 5 Things to Remember When Analyzing Competitors

How to Use Social Media Listening Data for B2B Research

3 Revealing Industry Insights Using Social Listening Data

Your Quick Guide To Social Listening Metrics

5 Powerful Takeaways from Social Media Week Chicago

How Online Consumer Data Can Improve the In-store Experience

Your Social Listening Tool Kit

An All New Infegy Atlas is Live

5 Ways Social Listening is Transforming the Marketing Strategist Role

5 Social Media Tools Every Marketer Should be Using

How to Use Consumer Research Data for your Marketing Strategy

5 Ways Social Listening is Transforming the Marketing Process

The Top 3 Reasons You Need A Social Listening Tool

5 Social Listening Metrics to Inform Your Content Strategy

Improve Your Targeted Marketing with Better Demographics Data

3 Innovative Ways to Create Better Buyer Personas

5 quick and easy social media fixes to make today

5 Things to Remember When Analyzing Competitors

Audience Analysis: Lyft Teams Up with Taco Bell for ‘Taco Mode’

The Best Social Media Marketers Do More Listening Than Talking

What's Powering Your Social Listening Platform?

25 Questions Social Media Listening Can Help Answer

7 Social Media Metrics Your Boss Needs to Know

4 Innovative Ways Businesses Can Use Social Media Data to Their Advantage

From 4th of July to #FrenchFryDay: Your July Social Media Holidays Primer

5 Ways to Build Better Connections with Customers in the Digital Age

7 easy ways to build better connections on social media

3 Powerful Social Media Listening Insights To Guide Your Strategy

Using Social Listening Data to Predict the 2017 Oscars

Infegy Turns 10!

The World's Most Popular Brands of 2016

Learning banking behaviors through social media listening

Can Amazon compete with Netflix original content? Social data says no.

How Brands Can Leverage Social Media Insights About Netflix

AT&T/Time Warner merger looks bad for consumers in social data

October 2016 Infegy Client Spotlight: Raidious

Infegy analyzed more than 4.2B posts for "Best Global Brands"

Measuring AT&T's It Can Wait using social media monitoring data

Using Social Media Reviews for Product Research and Development

Social data says Trump won Millennials, lost Millennial women in 1st debate

September 2016 Infegy Client Spotlight: Sullivan, Higdon & Sink

AT&T’s ‘It Can Wait’: How a brand changed messaging and minds

Brands can thank Starbucks for making pumpkin spice popular

How do Wireless Customers Feel about Loyalty Programs?

Social media data shows public backlash to sexist Olympic coverage

August 2016 Infegy Client Spotlight: Seek Company

Top tips for building social media reports in Infegy Canvas

Beer isn’t just for Boys: Using Social Data to Reach New Audiences

Using social media research to create great advertising campaigns

How social data can solve YOUR brand's 'granny panty' problem

We knew nothing about Jon Snow. Our software knew 9 years ago.

July 2016 Infegy Client Spotlight: Mintel

Spotting Fast Fashion Support Mistakes with Social Data

Why Marketers Struggle to Connect With Eco Friendly Audiences

Guide: How to use social data for buyer journey research

Can sentiment analysis detect sarcasm on the internet? Oh yeah, totally...

Common objections to adopting a social intelligence tool

How Agencies Can Speak for Brands Using Social Data

What Retailers Can Learn From Fast Fashion Problems

Introducing Atlas 2.0, the next generation of social media intelligence

How Wireless Carriers Can Profit from Social Media Research

Marketing Disney's New Star Wars for 'May the Fourth'

Spokespeople in the Social Age: Good Idea or Bad Idea?

Streaming music: What artists can learn from Kanye West

Using social listening to understand the buyer's journey

6 Ways Social Media Intelligence Can Improve Retail Brands

Using Social Media Intelligence to Design Better Survey Questions

How to Conduct Social Media Research

Leveraging Social Media Data for Cosmetics Research

12 Great Social Listening Use Cases for Ad Agencies

Setting Client Expectations With Social Media Research

What is Social Media Intelligence?

Election 2016: Defining the Scope of Social Media Research

Big Brands Marketing to Star Wars Fans, Good or Bad?

The World’s 50 Most Popular Brands – November 2015 Recap

To Provide Excellent Customer Service, Do as Waiters Do.

Are Black Friday Deals “Worth It” for Consumers?

Consumer Insights for the Wearable Technology Industry

Xbox-Only Halo 5 Guardians Buoys Microsoft's Holiday Hopes

The World's 50 Most Popular Brands - October 2015 Recap

Nickelodeon's 90s: Why Can’t We Watch Cartoons Online?

How to Build an Effective Social Media Research Report

Social Media Monitoring Hacks for Low Search Volume

The World's 50 Most Popular Brands - September 2015 Recap

60+ Free Resources for Mastering Social Monitoring

Facebook’s 61 Million User Big Data Voting Experiment

CVS and Walgreens go Head to Head in Beauty

What Gamers Think of the Top Pizza Delivery Chains

The World's 50 Most Popular Brands - August 2015 Recap

The Pumpkin Spice Latte: A Flavor in Decline?

Using Big Data + Text Analytics to Create a Better News Feed

5 Social Media Templates For Making Insights Actionable

The Two Biggest Mistakes in Social Media Analysis

The Content Question for Social Media Intelligence: What, When, and Why?

Winning at Social Media Marketing Without Pissing Off The FTC

Why Vacation Matters: The Problem with PTO in America

The Strategic Value of Social Media for Pharmaceutical Companies

Amazingly "Uber": Why Mobile Data is Critical to Business

How Social Media Data is Enriching Market Research

A Modern Marketer's Guide to Creating Better Buyer Personas

Using Social Listening for Competitive Intelligence

Want to Work in Social Media? There's a Few Things You Should Know First

5 Things Millennials Want McDonald's to Know

Skyrocket Client Retention With These 10 Customer Service Tricks

Social Media Insights for the Travel and Tourism Industry

5 Things to Look for in a Social Media Monitoring Platform

Social Media Showdown, KC Royals vs SF Giants World Series 2014


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